Consistent sales from your emails and offers – without the salesy stuff that makes you cringe.
I merge timeless direct response and copywriting wisdom with today’s marketing strategies, and turn it into thinking tools that run inside the AI you already use – so you sell more, more often, without working harder or sounding like someone you’re not. 1,500+ documented results.
What’s your biggest problem right now?
Hi, I’m Csaba.
Quick confession before anything else: I’m not a guru.
I’m the guy who spent years copying the greatest sales letters ever written out by hand, because when I started, I couldn’t write my way out of a paper bag.
(True story. Ask anyone who read my 2019 emails.)
Then I did something slightly insane…
I took 100 of those letters apart on video – from copywriting legends like Gary Halbert, Eugene Schwartz, Gary Bencivenga, John Carlton, Clayton Makepeace and more titans of direct response.
One a day, for 100 days.
And somewhere along the way, the people who WROTE some of them started writing back.
Modern A-list legends like Kim Krause Schwalm, Carline Anglade-Cole and Chris Haddad… and arguably the most well-connected person in the world of direct response, Brian Kurtz – who then ended up writing the foreword to my book.
That’s how I learned what actually makes people buy.
Not from a course I took last year, like many of today’s so-called gurus.
From years of reverse-engineering what makes people pull out their wallets – and then testing it on my own list, which has never crossed 6,000 people…
…and has still generated over $1M selling my own products and done-with-you services.
(Small list. Real money. I’d rather tell you that than pretend I have a million followers.)
Plus a lot more for the 100+ clients I’ve written for – including one sales page that brought in $50M+ in signed contracts.
What I do now is simple to explain and hard to copy:
I take that judgment – the stuff I’d tell a client before anyone writes a word – and build it into thinking tools that run inside the AI you already use.
So Claude or ChatGPT thinks first and writes second. Who it’s talking to. What they need to believe before they’ll buy. Which angle. And only then the words.
The core one is called the Conversion Operating System (COS). It’s $149, hundreds of people already run their AI on it, and if you only ever buy one thing from me, make it this one.
Want to browse around before you commit to anything?
Start with my free book, The Rapid Lead Activator.
Short and sweet – 91 pages, with a foreword by Brian Kurtz.
It shows you how to turn a brand-new subscriber into a buyer in the first few emails. And it comes with the Rapid Lead Assistant™, an AI tool that maps out and drafts your first five emails with you. You keep both.
This is also where most people figure out whether I’m their kind of weird.
Everything below is the Library – sorted by the problem you’re trying to solve. Traffic, offer, or conversions.
Pick yours.
Csaba Borzási, founder of Game of ConversionsCsaba embraces everything about the craft of copywriting, he respects his mentors, and I can’t recommend him enough.
Brian Kurtz40+ year veteran of direct response · wrote the foreword to my bookFantastic breakdown, Csaba! And I say that as the copywriter who originally wrote this promo… You really know your stuff.
Kim Krause SchwalmA-list direct response copywriter
Nine A-list copywriters and marketers on record. 1,500+ documented results, 100+ private clients – all verified, with names and screenshots, on the Wall of Proof →
The Library
Here’s pretty much everything I’ve learned about selling with words – 130+ articles. Pick whatever’s hurting right now.
“My list isn’t buying”
People open, maybe click… and then nothing. Before you write another launch, start here.
EmailHow to Get Consistent Sales From Your Email List (the 3-Step Fix I Use With Clients)
Feast-and-famine sales are rarely a traffic problem. My 3-step client process: find the hidden gold, build a nurturing ecosystem, add conversion tools.
Read it →
“My offer or page isn’t converting”
No page on earth can save a weak offer. So these start with the offer – and only then the page.
Offers & pagesWhy Your Offer Isn’t Selling (and the 3-Step Fix From 100+ Client Projects)
A low-converting offer is rarely a copy problem. My 3-step client fix: know your ideal customer deeper, build a right-fit offer, then write elegant copy.
Read it →
Dan Kennedy’s Sequence of 9 Agreements (With a Worked Example)
Is a $2,000 Program Worth It? 3 Questions to Ask First
How To Make Your Competition Irrelevant (Almost) Overnight By Creating a “Unique Mechanism”
Gary Halbert’s 30-Day Hold: How to Double Your SalesAll 48 articles on offers, pages and copy →
I took 100 of the most profitable ads ever written apart and wrote down what they all have in common. One cheat sheet, with a 26-point checklist that finds the holes in your copy before your buyers do.
Send me the cheat sheet →“I can’t get enough leads”
The hardest one, and I won’t pretend there’s a magic traffic button. Most of these are about quality, not quantity – because that’s where the money was, every time I checked.
LeadsHow to Get High-Quality Leads, Not Tire-Kickers (3 Steps)
Most lead magnets attract tire-kickers because they’re an afterthought. My 3-step process: a high-intent lead magnet, a simple opt-in page, activation.
Read it →
Why a Free Book Beats Every Other Lead Magnet (Two Words Cut My Cost Per Lead in Half)
My Cold-Traffic Funnel, Step by Step (91% Opt-In Rate)
Email Marketing vs Social Media: Why You Should Own Your List
Why Good Clients Don’t Hire You (3 Questions to Answer)
Not sure your freebie attracts buyers or browsers? The Buyer Magnet scores it in about 10 minutes and tells you what to fix.
Score my lead magnet →The Proven Sales Letter Breakdown Challenge
One legendary sales letter broken down a day, every day, for 100 days – on video.
▶I reverse-engineered a legendary sales letter every single day for 100 days and published every breakdown on YouTube. Halbert, Schwartz, Bencivenga, Caples, Ogilvy, Makepeace, Carlton…
The copywriters who wrote those letters started showing up in the comments. Then in my inbox. That’s how the nine A-listers above ended up on record – and it’s where most of what I teach comes from.
The first nine are below. All 100 are still up.
Day 1Gary Halbert – the Social Security letter
Day 2Joe Sugarman – the BluBlockers letter
Day 3Gary Bencivenga – the Shoestring Business ad
Day 4Frank Schultz – the “Fluke of Nature” grapefruit ad
Day 5Victor Schwab – 100 headlines for insane conversion rates
Day 6Bill Bonner – the “International Living” ad
Day 7Eugene Schwartz – “Do you have the courage to earn $500k a year?”
Day 8Gary Bencivenga – the Kurobuta Ham letter
Day 9Poo-Pourri – the commercial that sold a toilet sprayHuman judgment, machine speed
Custom-built AI tools that combine the two – and the honest story of how I actually use them, and where I don’t let them anywhere near.
AI & marketingWhy Most AI Marketing Copy Falls Flat (the “Paper House” Problem)
When Claude or ChatGPT goes down, marketing groups panic. That’s the “paper house” problem: AI with no foundation. Why AI copy falls flat – and the fix.
Read it →
26 podcast interviews
Hosts keep asking me the same thing: how do you elegantly and ethically turn cold leads into high-value clients and paying customers? That’s usually what we end up talking about.
Latest articles
The newest ones, whatever the topic.
Give Without Expecting: a Hotel Story About Reciprocity
Does Ethical Marketing Pay? What Littlefinger Got Wrong
Why a Personal Brand Matters More Than Ever (a Gym Story)
Should You Offer a Payment Plan? What My Last Launch Revealed
What Product Should You Create Next? Let Your Audience Decide
Selling a $2,500 Program by Email Only (No Sales Calls)You read this far. Here’s what I’d do next.
Most people skim. You didn’t… which tells me something about you.
If you only remember one thing from this page: the money is usually leaking somewhere you’re not looking. The book shows you where to start.
The Rapid Lead Activator, with a foreword by Brian Kurtz. You’ll also start getting the emails this whole Library came from.
Send me the book →
The Conversion Operating System and the tools built around it – sorted by the problem each one fixes.
See the tools →
A short survey, and I’ll tell you straight whether I can help. If I can’t, I’ll say so.
Start here →