Before I show you how I can help you sell more courses, coaching and services… let me tell you a little bit about who I am.

And why you should give a damn about what I have to say.

(In case you prefer watching instead of reading, here’s the video version of this story)

You see…

Before I was helping 6 and 7-figure education-based online entrepreneurs grow their businesses and impact more people around them…

My life was completely different!

I actually had very humble beginnings.

I was born in Transylvania, Romania – YES, THAT Transylvania with the vampires – as a minority ethnic Hungarian to working-class parents.

As a kid, I was never really that special in anything…

But I DID enjoy learning about all sorts of stuff… even from a very young age.

Later on…

I decided to study Psychology because I felt like – if I could learn how the human mind works – I’d be able to make much better sense of the world around us…

And maybe… juuust maybe… learn how to influence the decisions of others as well!

Now, that sounds GREAT on paper and all…

But in reality, all my “lofty” dreams were just that:

DREAMS

After graduating, I applied for a back-office job at IBM…

Which sounded freakin’ amazing, in theory…

Until I realized just how much I HATED working in a soul-sucking 9-5 corporate job!

You know, constantly dealing with things like:

• Working for “THE MAN” (while getting paid peanuts!)
• Constantly trying to dodge “office politics” (like a room full of goose shit)
• A never-ending onslaught of pointless meetings (and meetings about meetings 🤦🏼‍♂️)
• Narcissistic, control-freak bosses (who wanted to micro-manage EVERYTHING)
• And other annoying things like that (I’m sure you can relate…)

As you might imagine, I’d fantasize about quitting and doing something I really enjoyed…

But the problem was…

I had absolutely NO IDEA how to get there!

Still…

As an eternal optimist, I was hopeful there would be a way to make this happen.

So I started spending a chunk of those 8-10 grueling hours each day listening to podcasts on starting a business…

And then – when I got home – I spent several more hours binge-reading books on sales, marketing, and psychology.

That’s when I discovered that it was legitimately possible to sit at home in my underwear (if I wanted to) and still make money working from my laptop.

(thanks for that, Tim Ferriss!)

I felt like my prayers had been answered!

FINALLY…

There was a “glimmer of hope” in my quest to NOT be a corporate drone forever!

So after a few months, fueled by determination and armed with an attitude of “I got this bro!”…

I took the plunge and quit my job to become a business development manager for an impressive-looking wealth management company.

Now…

This wasn’t complete freedom just yet…

But it was a good start…

And a great opportunity to see how good I really was at sales.

How hard could it be, right?

I mean…

After all those podcasts and books, I was convinced I understood how people are supposed to work.

I thought doing sales would be a breeze.

Well…

Soon enough, I collided with the cold, hard truth…

That studying a bunch of high-level theories on how people are supposed to work…

And knowing how they really make buying decisions in real life are two completely different things!

Plus…

I really, really, REALLY hated the scammy high-ticket financial products that this company was pushing.

(along with its predatory work ethic)

So after about 6 months, I was back to the drawing board yet again.

However, I learned something crucial:

I discovered that I enjoyed selling… but I wanted to do it on a larger scale.

So that’s how I stumbled across a funny-sounding thing called:

“Direct response copywriting”.

Or in other words:

The art & science of creating persuasive sales messages that compel people to take action, like:

• Reading an article (or this page)
• Subscribing to a newsletter
• Registering for a free training
• Buying a product up-front
• Or persuading your girlfriend (or boyfriend) to do something nice for you 😉

And lemme tell you… it was LOVE at first sight!

This was THE *perfect* practical combination of Marketing + Psychology + Sales + Business.

Everything I was geeking out about anyway.

All I had to do was write a bunch of “persuasive words” in an email or on a website…

…and people would shower me (and my clients) with money.

It was my dream ticket to freedom and internet riches! 🤩

Except… it wasn’t.

As it turned out…

This whole copywriting thing wasn’t quite as easy as some people made it out to be.

Months went by, and I was taking on any bottom-of-the-barrel gig I could find just to pay the bills!

In fact, my first client as a professional copywriter was an adult toy shop…

Who wanted me to write product descriptions.

Go figure 😅

And although selling those types of products was super funny and all…

…It wasn’t exactly what I had in mind when I decided to start copywriting full-time for a living.

PLUS…

I really hated that my clients only wanted me to write the typical “BUY MY SHIT”-type marketing campaigns and nothing else.

Which not only annoyed ME… but their readers as well.

And as I became more and more invested in learning the ins and outs of persuasion psychology…

I knew there HAD to be a better way of doing things.

My blood was pumping with the desire to figure it out!

In fact, I even remember thinking to myself:

“Come hell or high water, I’m gonna make this work!”

So after hundreds of projects and dozens of clients…

I discovered something that hit me like a truck:

There was ONE THING in common with all the companies that were killing it with their marketing campaigns:

Their messaging wasn’t all about selling at any cost with “FOMO”, “persuasion hacks”, “ninja tactics”, or “psychological triggers”…

Instead, it was just like a personal 1-on-1 conversation…

With the aim of genuinely HELPING the reader (or viewer) solve their burning problem.

It oozed personality.

It entertained.

It told a vulnerable story (just like this one).

And it left the prospect feeling hungry for more!

It was essentially world-class 1-on-1 salesmanship… but “multiplied”.

This type of marketing gave genuine value first…

…but WITHOUT sounding like a late-night infomercial!

Now…

When I explained this to one of my clients at the time, he was skeptical.

“That’s crazy! How could this ever work?”, he said.

He was afraid that – by using stories, being vulnerable, and dialing down the sales intensity – we’d alienate people and leave lots of money on the table.

Still…

Somehow, I managed to convince him to give it a try for our next campaign…

…and see what would happen.

Fast-forward a day after we launched that campaign, and he sent me an email with the following subject line:

“Is this for real?!”

Assuming I was fired, hands shaking, I opened the email.

But what I saw completely shocked me!

That single, story-driven campaign (sent out exclusively via email!) not only made $9,568 in sales in ONE DAY…

But also gave the momentum to help fund the Kickstarter campaign we were working on to $102,000…

…250% more than the original $40,000 target!

I was blown away by how shockingly effective this type of marketing really was…

And, at that moment, I realized I wanted to dedicate my life to mastering the amazing skill of GENUINE, conversational marketing.

But soon enough, I collided with the cold hard truth… AGAIN!

Because… despite seeing limited results with my method here and there…

I was still FAR from getting consistent “Home Runs”.

In fact…

Even after 2 years of working as a freelance copywriter, I felt like stumbling in the dark, throwing 💩 against the wall to see what “sticks”.

And because of that…

I constantly felt like an impostor… like I just got “lucky” so far… and it was only a matter of time before my clients realized I was actually just a despicable FRAUD.

And because of THAT…

I was experiencing constant anxiety, “Feast & Famine” cycles, and even repeating nightmares.

So after a while, I *HAD* to realize that:

If I wanted to reclaim my mental & physical health – I HAD to do something about it!

So I said:

“F*ck it, I’ve already spent so much time, energy, and money learning this thing… let’s go the extra mile and get to the bottom of it!”

And that’s exactly what I did.

Because on the 11th of January, 2021, I made a vow:

I’d hand-copy proven sales letters written by the titans of direct response marketing…

From OG copywriters like Claude Hopkins, John Caples, David Ogilvy, or Eugene Schwartz…

To more recent superstars like Gary Halbert, Gary Bencivenga, John Carlton, or Stefan Georgi…

And I’d reverse-engineer some of their BEST stuff to figure out WHY they worked.

(and WHAT can I discover from their brilliance that I could use in my own work!)

Even better…

I’d document my entire learning process through DAILY videos…

So that I wouldn’t just “passively” consume all this information…

I’d actively “re-create” the sales argument behind these timeless pieces of copy.

My target?

Do this EVERY. SINGLE. DAY … no matter what… until I reach Day #100!

Well…

I’m happy to share that – after investing a monumental amount of effort into it – I successfully completed this challenge 😎

And – unlike many others – I put all 100+ videos into a playlist that you can watch on YouTube for free:

Unsurprisingly, this has turned out to be an absolute GAME-CHANGER!

Not only did it supercharge MY persuasion and marketing skills…

It also lead to people like Brian Kurtz – THE most connected man in the world of direct response marketing – becoming a raving fan…

Along with several A-list copywriters like Kevin Rogers, Kim Krause Schwalm, Carline Anglade-Cole, David Deutsch and more!

(what Kevin Rogers, Kim Krause Schwalm, David Deutsch and the others said is over here)

PLUS…

My efforts also inspired THOUSANDS of other copywriters, marketers, and business owners to sign up for my email list…

Binge-watch dozens (or in some cases, hundreds) of my videos on YouTube…

And start trusting me as a well-respected authority in the field.

(which lead to amazing new opportunities and doors opening up for me)

As heard on 26 podcasts

Copy Chief Radio, Permission to Kick Ass, Your First Thousand Clients, The Copywriting Club, Steal Our Winners, List-Building Lifestyle… and twenty more.

Listen to the interviews →

And all this has been incredibly gratifying 🙏

So NOW…

I’d love to share more of the groundbreaking things I’ve discovered during my crazy journey…

And give YOU a NEW, ELEGANT way to consistently convert more lukewarm leads into paying clients and students…

WITHOUT pissing people off with aggressive marketing pitches…

Fake countdown timers…

Or sounding like a late-night infomercial.

Because I 100% believe that the tips, tools, and strategies I share will give you an unfair advantage to win in today’s business landscape (and beyond)…

…EVEN IF you’ve tried what X,Y,Z “guru” told you before but failed

…EVEN IF you’re sick & tired of people ignoring your messaging

…And EVEN IF you’re currently struggling with inconsistent cash flow

But…

In order to get there, you have to understand something:

The old way of marketing is dying.

People have learned to tune out when they see emails like…

“Cart closes in 2 hours” or “25% OFF everything” or “Last chance…”

It’s become a snooze-fest.

Nobody cares anymore.

So if you want to sell more of your products & services…

You need to take a chance and stop doing what everyone else is doing.

You need to STOP treating your audience like an udder… useful only for “milking” purposes…

And you need to START thinking about them like “real people” – with REAL pains, fears, hopes, dreams, and desires.

And – of course – you need to find a persuasive way to build an emotional connection with them genuinely…

So that they become raving fans and happy customers for life!

I’ll help you get there. I promise!

But the only way I can do that is if you allow me to “visit” you in your inbox a few times a week.

I know you’re probably subscribed to tons of email lists already…

But if you give this a chance and you’re willing to welcome me from time to time, I’ll help you gain an unfair advantage over your competition…

So you can experience more consistent cashflow, higher profits, and better customers.

Just like my client did 😉

And don’t worry…

Even though I was born and raised in the Transylvania region of Romania…

I promise I’m not asking to be “invited” into your (digital) home because I’m a vampire 🧛

Pinky promise……………………………..

-Csaba

Budapest, Hungary · born in Transylvania