This in-depth article is a crash course in effective sales page optimization ...
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Hi, I’m Csaba.
I help 6 and 7-figure online businesses sell more digital products through story-driven email marketing and conversion copywriting.
However, this wasn’t always the case.
For years, I’ve fantasized about quitting my soul-sucking 9-5 job at IBM and doing something I really enjoyed...
But the problem was that I had absolutely no idea how to get there.
Still, as an eternal optimist, I was hopeful that there must be a way to make this happen.
So I started spending a decent chunk of those eight gruelling hours each day listening to podcasts on starting a business…
...and then when I got home, I spent several more hours binge-reading books on sales, marketing, and psychology.
That’s when I discovered that it was legitimately possible to sit at home in my underwear and still make money working from my laptop. (thanks for that, Tim Ferriss!)
Finally, there was a glimmer of hope in my quest of not being a corporate drone forever.
So after a few months, fueled by determination and armed with an MBA and a BA in Psychology under my belt from my studies…
I took the plunge and quit my job to become a business development manager for an impressive-looking wealth management company.
Now, this wasn’t complete freedom just yet…
But it was a good start.
And a great opportunity to see how good I really was at sales.
How hard could it be, right?
I had received extensive training in how people are supposed to work, so I thought doing sales would be a breeze.
That studying a bunch of high-level theories regarding how people are supposed to work…
And knowing how they really make purchasing decisions in real life are two completely different things!
Plus, I really, really, REALLY hated the scammy high-ticket financial products that this company was pushing, along with its predatory work ethic.
So after about 6 months, I was back to the drawing board yet again.
However, I learned something crucial...
I discovered that I enjoyed selling, but wanted to do it on a bigger scale.
So that’s how I stumbled across a funny-sounding thing called “direct response copywriting”.
And it was love at first sight ❤️
This was the perfect combination of marketing, psychology, sales, and business.
Everything I was geeking out about lately!
All I had to do was write a bunch of “persuasive words” in an email or on a website…
...and people would shower me (and my clients) with money.
Except, it wasn’t…
This whole freelancing thing wasn’t quite as easy as some people made it out to be.
Months went by, and I was taking on any bottom-of-the-barrel gig I could find just to pay the bills.
In fact, my first client as a professional copywriter had a sex shop and wanted me to write product descriptions for penis extenders, cock rings, and dildos.
Go figure... ?♂️
And although selling these types of products was super funny and all…
...It wasn’t exactly what I had in mind when I decided to start copywriting full-time for a living.
PLUS, I really hated that my clients only wanted me to write the typical “BUY MY SHIT”-type marketing campaigns and nothing else.
Which not only annoyed me but their readers as well.
And as I became more and more invested in learning the ins and outs of copywriting - and especially email copywriting - I knew there was a better way of doing things.
My blood was pumping with desire to figure it out.
And I even remember thinking to myself:
So after hundreds of projects and dozens of clients...
I discovered something that hit me like a truck.
There was one thing in common with all the companies that were killing it with email marketing...
Their emails weren’t all about selling at any cost with “FOMO”, “persuasion hacks”, “ninja tactics”, or “psychological triggers”...
Instead, they were story-driven.
They oozed personality. They entertained. They educated.
And they left subscribers feeling hungry for more.
These emails gave genuine value to their readers first, without sounding like a late-night infomercial.
When I explained this to one of my clients at the time, he was skeptical.
He was afraid that by using stories, being vulnerable, and dialing down on sales intensity… we would alienate subscribers and leave a lot of money on the table.
Still, I managed to convince him to give it a try to see what happens.
The next day, he sent me an email with the subject line:
Assuming I was fired, hands shaking, I opened the email.
What I saw then completely shocked me...
That single, story-driven email not only made $9,568 in sales in ONE DAY…
But also gave the momentum to help fund the Kickstarter campaign we were working on to $102,000...
...250% more than the original $40,000 target! ?
I was blown away by how effective this new type of email was.
So here’s the moral of the story:
People have learned to tune out when they read subject lines like…
“Cart closes in 2 hours” or “25% OFF everything” or “Last chance...”
It’s become a snooze-fest.
Nobody cares anymore.
So to make email marketing work for you in 2020, you need to take a chance and stop doing what everyone else is doing.
You need to STOP treating your subscriber list like an udder, useful only for “milking” purposes...
And you need to START developing a genuine relationship with them through story-based emails.
Look, my client took a chance, and as a result, his product became wildly-successful.
I took a chance when I quit my job, and it paid off in spades.
What are you going to do now that you know about the endless possibilities of story-based emails?
Are you ready to take a chance and transform your boring copycat email campaigns into revenue generating powerhouses?
If you are, you might want to check out my FREE 5-part email course:
“The 5 Principles of Sending Rainmaker Emails” - that reveals the 5 essential fundamentals of successfully using emails to sell more in 2020 and beyond, even in a crowded marketplace.
Not with more promotions,
Not with more aggressive selling,
And not by using some brand-new "ninja tactic"...
But by sending story-based emails that connect with your audience at a deeper level and quickly establish YOU as an authority in your field.
Plus, you'll also gain immediate access to the Ultimate Email Checklist, a proven 27-point cheat sheet that'll help you boost your opens, clicks, and sales with email marketing - even if you're not a writer.
Simply click button below, fill out your details, and I’ll send you Lesson #1 along with the Ultimate Email Checklist right away.
Thanks for reading.
I’ll see you inside,
His work and knowledge are not only helpful but carry lots of value and increases the quality of any business. Some people play great songs, some people paint, Csaba can for sure write elegantly engaging and persuasive messages - he's top notch! If you have the opportunity to join one of his programs DO IT and you'll thank me later!
Nestor Canales // CEO of Clevermask
Csaba is a great guy who's the most experienced sales copywriter I've ever met. Emails, sales pages, landing pages ... he's a pro with all of these. Sometimes, I ask him how his and his clients' businesses are going and I always admire his stories. His clients LOVE him and his work - while he's already given me so much brilliant advice that it would be hard to reciprocate. Thank you!
Daniel Budai // CEO of Budai Media
It was really nice working with Csaba. He understood my vision and helped me formulate my messaging and come up with great ideas. It was very easy to communicate and work with him. I am very grateful to be working with him.
Jyoti Bajaj // Founder of Indigo Valley
I was quite impressed with the quality of your emails and how you were able to captivate your audience with storytelling. You nailed it to my door, with an abundance of creativity!
Dane Theisen // Founder of R We Still on Time
The world and outsourcing sites, in general, are full of self-proclaimed 'experts', you sir are a true professional so I will always take your guidance on matters.
Jon Turner // CEO of TLD Wealth & Don't Wish You Had
I help online companies go from "meh" to "HOLY SH*T we sold how much?!" with persuasive copywriting, story-driven email campaigns, and smart marketing automation.
If you feel like your business could benefit from this, click the button below and let's talk.
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