November 26, 2019

Copywriting

This handy article covers 10 email marketing best practices that – when applied – will greatly boost your results with email.In fact, applying these principles can often mean the difference between an email campaign that produces an impressive ROI, generating you more revenue while also creating loyal fans in the process – and one that

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January 22, 2020

Copywriting

This in-depth article is a crash course in effective sales page optimization so you can skyrocket your conversion rates and make more sales without the need for more traffic.But before we dive into the optimization tips themselves, what exactly IS a sales page?In short, it’s a specialized page on your website that’s sole objective is

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January 20, 2020

Copywriting

Everyone’s obsessed with ‘headline formulas’ nowadays.And I get it: people want a convenient way to come up with attention-grabbing, eye-popping, door-busting headlines…Problem is, headlines are crazy complicated and need a TON of work that’s only visible under the hood.And although there are some proven headline formulas out there (here’s a useful list of 39 formulas

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January 8, 2020

Copywriting

Copywriting vs Content Writing vs SEO Writing v. Conversion Copywriting vs Direct Response Copywriting…It seems like there are just so many types of writing.But what’s the main difference between them?And how do you make sure you use the right one for the right situation?This article will hopefully help you answer that, by debunking the most important differences between copywriting

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December 28, 2019

Tools

In this in-depth analysis, we’re going to dive deep into what MemberVault actually is, how it works “under the hook”, and figure out whether it’s the right membership solution for you.Look, If you want to start and grow a successful online business, you’re going to need a membership site or some type of learning management

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December 15, 2019

Copywriting

This practical guide deconstructs a proven consulting email sequence that you can use to land more clients and get paid more.  Here’s the problem: Building out a stable pipeline of new leads as a consultant is always a pain in the A$$.  It requires constant hustling and never-ending vigilance.  And once you stop doing lead generation, it’s only

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