​​​​The Library

Everything I know about consistent sales – sorted by what’s hurting right now.

Seven years of notes on selling with words – 188 articles. You don’t need all of them. You need the three that fix what’s broken this week.

What’s hurting right now?
My list isn’t buyingMy offer or page isn’t convertingI can’t get enough leadsThe 100-day challengeWhere I standHuman + machineLatest
Csaba Borzási in the studio
188 articles100 legendary sales letters taken apart on video26 podcast interviews1,500+ documented results
Nothing with that word in the title yet. Try a shorter one – “offer”, “welcome”, “headline”, “launch”.

“My list isn’t buying”

People open, maybe click… and then nothing. Usually it’s one of three things: new subscribers never warm up, the list has gone cold, or the campaign never gives anyone a real reason to buy. Start here and you’ll know which one is yours.

Email

How to Get Consistent Sales From Your Email List (the 3-Step Fix I Use With Clients)

Feast-and-famine sales are rarely a traffic problem. My 3-step client process: find the hidden gold, build a nurturing ecosystem, add conversion tools.

7 min readRead it →
The whole shelf · 20 articles
Selling a $2,500 Program by Email Only (No Sales Calls)5 min readHow to Write Email Subject Lines People Actually Open6 min readShould You Get Personal in Your Marketing Emails?5 min readWhat Is an Imprinting Sequence? (And Who It’s Not For)8 min readWhat to Write to Your Email List When It’s Still Small5 min readShould You Email Your List Every Day? (3 Reasons I Do)6 min readI Sent 4 Emails Without Selling. Was It Worth It?7 min readMy Biggest Email Automation Mistake (and What I Built Instead)7 min readWhy Do People Actually Read Your Emails? 🤔5 min readIs Email Marketing Dead? AI Killed Boring Email – Not Email7 min readGrow Your Email List or Fix Conversions First? (2,059 New Leads, 2 Buyers)6 min readWhy Your Welcome Sequence Isn’t Converting (3 Problems I See in 99% of Them)6 min readLast-Day Launch Emails: How Many to Send (Data From 4 Launches)7 min readHow to Reactivate a Cold Email List: 1 Email, 14 Replies, $2,10014 min read10 Email Marketing Best Practices (That Still Work in 2026)9 min readEmail Copywriting Case Study: The Anatomy of a Profitable Sales Email21 min read
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“My offer or page isn’t converting”

No page on earth can save a weak offer. So this shelf starts with the offer, moves to the words, and only then gets to the page – which is the order I’d check them in if it were my money.

Offers & pages

Why Your Offer Isn’t Selling (and the 3-Step Fix From 100+ Client Projects)

A low-converting offer is rarely a copy problem. My 3-step client fix: know your ideal customer deeper, build a right-fit offer, then write elegant copy.

7 min readRead it →
The whole shelf · 36 articles
3 Lessons From a Breakthrough Advertising Study Group5 min readThe “Common Enemy” in Copywriting (and a Fight I Skipped)5 min readThe “So What?” Test: How to Turn Features Into Real Benefits5 min readThe Slippery Slope: the Real Job of Every Sentence in Copy6 min readShould You Offer a Payment Plan? What My Last Launch Revealed6 min readWhat Product Should You Create Next? Let Your Audience Decide4 min readWhy Nobody Finishes Online Courses Anymore6 min readThe Best Copywriting Advice I’ve Ever Gotten6 min read3 Big Idea Archetypes You Can Swipe for Your Sales Page5 min readMissed Two Days of Writing? How I Get Back on Track5 min read9 Years, 2,000 Pages: No Shortcut to Good Copywriting8 min readMarketing by Committee: The $5,000 It Almost Cost Her6 min readWhat’s Actually Missing From Your Marketing Messaging5 min readThe Biggest Storytelling Mistake: Your Hero Has Two Journeys5 min readShould You Use Made-Up Stories in Your Marketing?5 min readGary Halbert’s 30-Day Hold: How to Double Your Sales4 min readHow to Make Your Writing Flow: 70+ Flow Elements to Use5 min readWhy Brute-Forcing People Into High-Ticket Programs Backfires6 min readThe Curse of Knowledge: Why Experts Overcomplicate Courses5 min readHow to Write a Sales Page That Doesn’t Feel Like Selling (Think Like a Prosecutor)5 min readThe Best Copywriting Books (My Recommended Reading List)7 min readConversion Rate Optimization: How to Fix a Leaky Funnel (in the Right Order)9 min readConversion Copywriting: How to Write Copy That Actually Sells11 min read9 Advanced Sales Page Optimization Tips to Boost Your Sales14 min readAnalyzing 7 Proven Bullet Formulas: Why they work and how to use them14 min readCopywriting vs Content Writing vs SEO Writing – What’s the Difference?14 min readMemberVault Review: Pricing, Pros and Cons (Updated)6 min read39 Proven Headline Formulas to Instantly Grab Attention & Boost Sales9 min readThe 5 Stages of Customer Awareness (And How to Write for Each One)9 min readHow to Write Faster, Better & With Less Effort (My 2026 Toolkit)9 min read9 Landing Page Best Practices That Still Convert8 min readHow to Raise Your Prices and Still Sell More with New Luxury Products12 min read
Free cheat sheet
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I took 100 of the most profitable ads ever written apart and wrote down what they all have in common. One cheat sheet, with a 26-point checklist that finds the holes in your copy before your buyers do.

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“I can’t get enough leads”

The hardest one, and I won’t pretend there’s a magic traffic button. Most of these are about quality, not quantity – because that’s where the money was, every time I checked. The client-getting posts live here too.

Leads

How to Get High-Quality Leads, Not Tire-Kickers (3 Steps)

Most lead magnets attract tire-kickers because they’re an afterthought. My 3-step process: a high-intent lead magnet, a simple opt-in page, activation.

6 min readRead it →
The whole shelf · 13 articles
Should Freelancers Accept Revenue-Share Deals? (3 Red Flags)5 min readWhy Clients Ghost You (and How to Spot It in Advance)9 min readWhy Good Clients Don’t Hire You (3 Questions to Answer)11 min readWhy a Personal Brand Matters More Than Ever (a Gym Story)5 min readThe Cold Email Pitch That Preached Personalization4 min readHow I Wrote a Book in Under 5 Days (3 Insights)7 min readThe Perils of Over-Teaching in Content Marketing6 min readA Plug-and-Play Consulting Email Sequence (5 Cold Emails That Book Calls)16 min readFacebook Ads Metrics Explained: What Your Numbers Really Mean8 min read
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The Proven Sales Letter Breakdown Challenge

One legendary sales letter taken apart a day, every day, for 100 days – on video. All 100 days are written up below.

The 100-Day Proven Sales Letter Breakdown Challenge – trailer▶

Gary Halbert, Eugene Schwartz, Gary Bencivenga, John Caples, David Ogilvy, Clayton Makepeace, John Carlton… I reverse-engineered one of their letters every single day for 100 days, and the people who wrote some of them started showing up in the comments.

This is where most of what’s on this page comes from. If you only read one shelf, make it this one.

Start here: the copywriter hubs
Gary Halbert’s Best Sales Letters11 of his letters, broken down line by line – the Coat of Arms letter, the Dollar Bill letter and more.See all 11 →Gary Bencivenga’s Best Ads9 of his ads, broken down line by line – plus his famous Persuasion Equation.See all 9 →John Carlton’s Best Sales Letters6 of his letters – the 55-year-old golfer, the free gun, the one-legged golfer and more.See all 6 →Clayton Makepeace’s Best Promos6 of his promos – the 23-Cent Lifesaver, Health & Healing and his 21 bullet secrets.See all 6 →
100The best sales letters of all time, on one pageAll 100 days of the challenge in one list, grouped by copywriter and by type of lead.Open the full list →
The 12 most-read breakdowns
Gary Halbert’s “Coat of Arms” Letter: How 361 Words Built a $300K-a-Day BusinessDay 26 · 11 min read“They Laughed When I Sat Down at the Piano”: How John Caples Wrote the Most Copied Headline EverDay 30 · 10 min readDavid Ogilvy’s Rolls-Royce Ad: How “The Electric Clock” Sold the Best Car in the WorldDay 27 · 11 min readThe Wall Street Journal “Two Young Men” Letter: Why the $2 Billion Classic Is OverratedDay 25 · 10 min readGary Bencivenga’s Copywriting Agency Ad: How He Sold His Own Services With a Results GuaranteeDay 28 · 11 min readGary Halbert’s Famous “Dollar Bill” Letter: How a Crisp $1 Bill Sold a CourseDay 16 · 12 min readThe Man in the Hathaway Shirt: How David Ogilvy Sold a Plain Shirt With an Eye PatchDay 33 · 11 min readJoe Sugarman’s BluBlocker Ad: How “Vision Breakthrough” Sold Sunglasses With a StoryDay 2 · 11 min readJohn Carlton’s “55-Year-Old Golfer” Ad: Hooks, Objection Handling and an Unlikely HeroDays 41–42 · 19 min readClayton Makepeace’s 21 Bullet Secrets: How to Write Fascinations That Keep Prospects Up at NightDay 10 · 12 min readEugene Schwartz’s Boardroom Reports Ad: How a 4-Page Letter Built a Publishing EmpireDay 12 · 11 min readGary Halbert’s Social Security Ad: How a Short, Direct Ad Sold With Fewer Than 1,000 WordsDay 1 · 11 min read
Show all 100 days ↓Show fewer ↑
Gary Halbert · 11
Gary Halbert’s Social Security Ad: How a Short, Direct Ad Sold With Fewer Than 1,000 WordsDay 1 · 11 min readGary Halbert’s Famous “Dollar Bill” Letter: How a Crisp $1 Bill Sold a CourseDay 16 · 12 min readGary Halbert’s “Coat of Arms” Letter: How 361 Words Built a $300K-a-Day BusinessDay 26 · 11 min readHow Gary Halbert Wrote an Ad to Find His Perfect Woman (And What It Teaches About Qualifying Buyers)Day 29 · 11 min readGary Halbert’s “How to Get What the U.S. Government Owes You” Ad: How to Sell “Boring” Tax AdviceDay 31 · 11 min readGary Halbert’s “Beverly Hills Formula” Ad: How to Sell a Face Cream With “News Value”Day 34 · 11 min readGary Halbert’s Tova Perfume Ad: How “She Swears Under Oath” Turned a Perfume Into NewsDay 35 · 12 min readGary Halbert’s “Better Sex” Ad: How to Sell an Embarrassing Product Without Feeling SleazyDay 45 · 11 min readGary Halbert’s “Desperate Nerd From Ohio”: A Short Ad That Sells Like a Long LetterDay 65 · 10 min readGary Halbert’s “How to Keep Your Money From Being Murdered”: A 1974 Ad That Sold a Book About Robbing BanksDay 79 · 11 min readGary Halbert’s “Larry’s Way” Ad: The Day-100 Breakdown of a Story That Sells ItselfDay 100 · 15 min read
Gary Bencivenga · 9
The Bencivenga Persuasion Equation: How Gary Bencivenga’s “Shoestring Businesses” Ad Sold a Book With BulletsDay 3 · 12 min readGary Bencivenga’s Kurobuta Ham Letter: How to Make a Ham Sound Like the Kobe Beef of PorkDay 8 · 11 min readGary Bencivenga’s Olive Oil Club Letter: How to Sell a Product With No Obvious USPDay 11 · 11 min readHow to Write an Offer Lead: Gary Bencivenga’s “Tax-Sheltered Wealth” Ad and Perry Marshall’s 1-Cent BookDay 17 · 12 min readHow to Write a Promise Lead: Gary Bencivenga’s “Get Rich Slowly” and Victor Schwab’s “How to Win Friends” AdDay 18 · 14 min readGary Bencivenga’s Copywriting Agency Ad: How He Sold His Own Services With a Results GuaranteeDay 28 · 11 min readGary Bencivenga’s “Health Confidential” Letter: How to Build an Offer That’s Hard to RefuseDay 38 · 11 min readGary Bencivenga’s “Lies, Lies, Lies”: How a Big Idea Turns Readers’ Anger Into SalesDay 47 · 11 min readGary Bencivenga’s “64 Toughest Interview Questions” Ad: How to Sell a Report to People Under PressureDay 93 · 11 min read
John Carlton · 6
John Carlton’s “55-Year-Old Golfer” Ad: Hooks, Objection Handling and an Unlikely HeroDays 41–42 · 19 min readJohn Carlton’s “Free Gun” Sales Letter: How to Shock a Reader Out of His Zombie StateDay 43 · 11 min readJohn Carlton’s One-Legged Golfer Ad: Why the Headline Is a 10 Out of 10Day 44 · 12 min readJohn Carlton’s “Naked Girls, Pudgy Guy & Badass Bikers” Ad: How One Weird Headline Sells RespectDay 59 · 11 min readJohn Carlton’s “What Women Secretly Wish You Knew”: How a Promise Lead and a Free Book Sold a Sensitive Topic by MailDay 89 · 14 min readJohn Carlton’s “Are You Mad at Me?” Letter: The 2-Page Re-Engagement Campaign That Wins Customers BackDay 95 · 10 min read
Clayton Makepeace · 6
Clayton Makepeace’s 21 Bullet Secrets: How to Write Fascinations That Keep Prospects Up at NightDay 10 · 12 min readClayton Makepeace’s “23-Cent Lifesaver”: The Magalog That Raised the Bar for Health CopyDay 60 · 11 min readClayton Makepeace’s “Invest Without Fear”: How Free Reports Sold a Financial NewsletterDay 61 · 11 min readClayton Makepeace’s “Sweet Indulgences”: How to Sell a Health Cookbook With CakeDay 62 · 10 min readClayton Makepeace’s “Health & Healing”: The Promo That Launched a Health Newsletter EmpireDay 63 · 11 min readClayton Makepeace’s “Shameless Two-Faced SOBs”: How to Sell to Angry, Skeptical InvestorsDay 96 · 12 min read
Eugene Schwartz, Mel Martin & David Deutsch · 9
Eugene Schwartz’s “Do You Have the Courage to Earn Half a Million Dollars a Year?” Ad, Broken DownDay 7 · 11 min readEugene Schwartz’s Boardroom Reports Ad: How a 4-Page Letter Built a Publishing EmpireDay 12 · 11 min readMel Martin’s “Book of Secrets”: How Fascinations Turned Boardroom’s Biggest Flop Into Its Biggest WinnerDay 13 · 10 min readMel Martin’s “Deeply and Irrevocably Personal”: How Fascinations Sold a Boring Book for 22 YearsDay 15 · 12 min readHow to Write a Problem-Solution Lead: Mel Martin’s “Chef’s Secret Cook Book” AdDay 19 · 11 min readEugene Schwartz’s “Burn Disease Out of Your Body”: How to Sell Self-Healing in a Crowded Health MarketDay 37 · 11 min readDavid Deutsch’s “Encyclopedia of Estate Planning” Letter: How to Sell a Mega-Boring ProductDay 48 · 12 min readDavid Deutsch’s “Super Healing Unlimited”: How Hundreds of Fascinations Sold a Free LookDay 50 · 12 min readDavid Deutsch’s “Gin-Soaked Raisins”: How a Megalog Sells a Book Without Feeling Like an AdDay 58 · 11 min read
More Boardroom and health legends · 9
Parris Lampropoulos’ “Tax Hotline” Letter: How to Sell Bland Tax Advice With a Killer HookDay 14 · 12 min readEric Betuel’s “Twelve Smiling Swindlers”: How to Sell Relief to Beliefs Your Reader Already HasDay 21 · 12 min readJim Rutz’s “Read This or Die”: How a 52-Page Health Promo Sold With Almost No SellingDay 49 · 13 min readJim Rutz’s “Tax Hotline”: How a Direct Lead and a Free Calculator Sold a Tax NewsletterDay 53 · 10 min readKim Krause Schwalm’s “Tax Hotline”: How Giving Away the Steak Sold a Tax NewsletterDay 71 · 14 min readParris Lampropoulos’ “How Doctors Stay Well”: The Fascination That Became a HeadlineDay 78 · 13 min readCarline Anglade-Cole’s “What Did It?”: How a Supplement Magalog Turns 7 Ingredients Into 7 Ways InDay 80 · 13 min readArthur Johnson’s “Had Enough?”: The Contrarian Health Lead That Reads Your Reader’s MindDay 84 · 13 min readJim Rutz’s “Limo Larry and Champagne Cherie”: How to Sell Smart Luxury to the “Middle-Class Rich”Day 94 · 12 min read
Agora, Stansberry and the financial promos · 11
Bill Bonner’s International Living Letter: The Agora Classic That Started Without a HeadlineDay 6 · 11 min readThe Motley Fool’s “Not to Alarm You” Letter: How a Scarcity Lead Sells to a Warm ListDay 20 · 10 min readThe Motley Fool’s Apple 5G Letter: How a Secret Lead Hooks a Skeptical ReaderDay 22 · 11 min readThe Proclamation Lead: How Agora Financial’s “Stockman Letter” Hooks Cold, Skeptical ReadersDay 23 · 14 min readAharon Grundman’s “Wall St. Couch Potato Wizards”: How to Write a Lead Readers Can’t Put DownDay 39 · 11 min readMike Palmer’s “End of America”: Inside the Prediction Lead That Sold a Million SubscriptionsDays 67–68 · 13 min readStansberry’s “5 Magic Words” Letter: How a Secret Lead Sold a Retirement Newsletter With a Handful of SilverDay 74 · 12 min readEvaldo Albuquerque’s “Eccentric Millionaire”: Inside a Crypto Promo by One of the Highest-Paid Copywriters AliveDay 76 · 14 min readThe Secret Behind Agora’s Advertorials: 2 Examples That Pre-Sell Without SellingDay 77 · 11 min readAgora’s “Cryptocurrency Wars”: An Offer Lead for a Warm List – and 3 Fixes That Would Make It BetterDay 85 · 13 min readThe Oxford Club’s “Single Stock Retirement Play”: A Secret Lead That Talks Around a $3 Stock for 43 PagesDay 87 · 13 min read
Timeless classics: Caples, Ogilvy, Hopkins, Schwab… · 18
Joe Sugarman’s BluBlocker Ad: How “Vision Breakthrough” Sold Sunglasses With a StoryDay 2 · 11 min readFrank Schultz’s “Fluke of Nature” Ad: How to Sell Something as Boring as a GrapefruitDay 4 · 11 min readVictor Schwab’s “100 Good Advertising Headlines”: The Ad That Sold Copywriting by Teaching ItDay 5 · 11 min readThe Wall Street Journal “Two Young Men” Letter: Why the $2 Billion Classic Is OverratedDay 25 · 10 min readDavid Ogilvy’s Rolls-Royce Ad: How “The Electric Clock” Sold the Best Car in the WorldDay 27 · 11 min read“They Laughed When I Sat Down at the Piano”: How John Caples Wrote the Most Copied Headline EverDay 30 · 10 min readThe Man in the Hathaway Shirt: How David Ogilvy Sold a Plain Shirt With an Eye PatchDay 33 · 11 min read“How I Made $100,000 With a ‘Fool Idea’”: The 1929 Ad That Still Works TodayDay 51 · 10 min read“Do You Make These Mistakes in English?”: Why One Small Word Made This Ad Run for 40 YearsDay 52 · 10 min readThe Zippo Lighter Ad: How One Short True Story Proved “The Lighter That Works”Day 69 · 8 min readJohn Caples’ “To Men Who Want to Quit Work Some Day”: The Retirement Ad That Still SellsDay 70 · 8 min readClaude Hopkins’ Van Camp’s Milk Ad: How the Father of Direct Response Sold Milk With Reason-Why CopyDay 72 · 10 min readClaude Hopkins’ Pepsodent Ad: How a “10-Day Test” Sold Toothpaste to MillionsDay 73 · 10 min read40 Headline Ideas From Proven Promotions: The Swipe File I Pull Out When I’m StuckDay 75 · 13 min readMerrill Lynch’s “Personal Invitation”: How a 1979 Letter Sold a Financial Service With a Free LunchDay 83 · 12 min read22 Classic Print Ads That Sold: What 100 Years of Covers, Advertorials and Coupons Still Teach UsDay 90 · 13 min readBill Jayme’s “Psychology Today” Letter: How a 4-Page Quiz (and a Pencil) Sold a MagazineDay 91 · 12 min readHank Burnett’s Admiral Byrd Expedition Letter: How to Sell a $10,000 Trip by Selling a Place in HistoryDay 92 · 11 min read
Modern online: sales pages, VSLs, emails and ads · 18
The Poo-Pourri Commercial: How a 348-Word Script Sold a Toilet Spray With HumorDay 9 · 12 min readEmail Subject Line Examples, Critiqued: What Ramit Sethi Does That Most Brands Don’tDay 32 · 10 min readRamit Sethi’s “Delegate and Done”: What a Modern Long-Form Sales Page Looks LikeDay 36 · 12 min readBilly Mays’ OxiClean Infomercial: How a 323-Word Script Sold Millions of TubsDay 40 · 10 min readPaleo Hacks’ “Paleo Eats” Page: How a Free Plus Shipping Offer Sells a CookbookDay 46 · 11 min readChris Haddad’s “Language of Lust”: How a Gut-Punch Story Sells to the Most Skeptical Market OnlineDays 54–55 · 16 min readRamit Sethi’s “How to Talk to Anybody”: A Sales Page Template Hiding in Plain SightDay 56 · 13 min readFacebook Ad Examples: 13 Ads That Made Millions (and What Their Copy Teaches)Day 57 · 11 min readFacebook Ads That Made Millions, Part 2: 13 More Examples (the Good and the Lazy)Day 64 · 11 min readBioTrust’s “Ageless Turmeric” Email: How a Secret Lead Sells to Skeptical Supplement BuyersDay 66 · 9 min readTaylor Welch’s “Productivity Pack” Sales Page: How a $27 Offer Opens With One Devastating QuestionDay 81 · 15 min read3 Email Copywriting Examples That Sell: A Discovery Story, a Stone in Your Shoe and a Fake Oil ChangeDay 82 · 13 min readPatriot Power Greens: How a Supplement Page Sells “Sold Out” – and Gets People to Buy 4 at a TimeDay 86 · 14 min readCraig Clemens’ “Cat Food Revealed”: How a 45-Minute VSL Sells Cat Food With a Secret, 4 Myths and a Reason for Every PriceDay 88 · 14 min readThe Nerd Fitness Coaching Sales Page: How Speaking Your Audience’s Language Books CallsDay 97 · 11 min readStefan Georgi’s “Stem Cell Restore”: A 2-Part Breakdown of a 60-Page Sales Letter That Sells a SupplementDays 98–99 · 17 min readThe CopyHour Sales Page: How Derek Johanson Sells a Copywriting Course With an “Almost Forgotten Secret”Day 101 · 13 min readRussell Brunson’s NFT Letter: How a Sealed Bank Bag Got Past Customers to Show Up LiveDay 102 · 12 min read
Guides from the challenge
The 6 Types of Leads in Copywriting (With Real Sales Letter Examples)8 min read5 Copywriting Lessons From Breaking Down 100 Proven Ads in 100 Days10 min read

Watch all 100 on YouTube →

Where I stand

Opinions, mostly. How I work, what I won’t do for money, and a few things 38 years have taught me. Read these if you’re deciding whether I’m your kind of weird.

Opinion

38 Things I’ve Learned in 38 Years (Marketing and Life)

Emotion drives action, logic shows up later. Clarity beats persuasion. Most people need more conviction, not more info. All 38 lessons from 38 years.

11 min readRead it →
The whole shelf · 7 articles
Give Without Expecting: a Hotel Story About Reciprocity5 min readA Bar Bet, a Glass Eye… and a Money-Making Marketing Lesson6 min readThe Real Antidote to Fear (Works Every Single Time)7 min readOperation Moneysuck: the Gary Halbert Story That Changed How I Spend My Day7 min read

The longer version is on the About page →

Human judgment, machine speed

How I actually use AI in my marketing, where I don’t let it anywhere near – and why most AI copy falls flat.

AI & marketing

Why Most AI Marketing Copy Falls Flat (the “Paper House” Problem)

When Claude or ChatGPT goes down, marketing groups panic. That’s the “paper house” problem: AI with no foundation. Why AI copy falls flat – and the fix.

8 min readRead it →
The whole shelf · 8 articles
AI Slop: What the VideoGamer Scandal Teaches Marketers5 min readWill AI Replace Copywriters? What My iPhone Taught Me8 min readStart in AI, Finish by Hand: The AI-First Workflow5 min readHow to Make AI Write Like You (What 160,892 of My Words Revealed)7 min read

Latest articles

The newest nine, whatever the shelf.

3 Lessons From a Breakthrough Advertising Study Group5 min readShould Freelancers Accept Revenue-Share Deals? (3 Red Flags)5 min readGive Without Expecting: a Hotel Story About Reciprocity5 min readWhy Good Clients Don’t Hire You (3 Questions to Answer)11 min readAI Slop: What the VideoGamer Scandal Teaches Marketers5 min readWhy a Personal Brand Matters More Than Ever (a Gym Story)5 min readShould You Offer a Payment Plan? What My Last Launch Revealed6 min readWhat Product Should You Create Next? Let Your Audience Decide4 min readSelling a $2,500 Program by Email Only (No Sales Calls)5 min read

Done reading? Here’s what I’d do next.

If you’re new here, the free book first. It’s where the emails this Library came from start.

Csaba Borzási

If you only remember one thing from this page: the money is usually leaking somewhere you’re not looking. The book shows you where to start.

Csaba
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