You see…
Last year, I decided to do something crazy.
Over the course of 100 days, I'd break down 100 proven sales letters written by the titans of direct response marketing…
From OG copywriters like Claude Hopkins, John Caples, David Ogilvy, or Eugene Schwartz…
To more recent superstars like Gary Halbert, Gary Bencivenga, John Carlton, or Stefan Georgi…
And I’d reverse-engineer some of their BEST stuff to figure out WHY they worked.
Even better, I’d document my entire learning process through DAILY videos…
So that I don’t just “passively” consume all this information…
I actively “re-create” the sales argument behind these timeless pieces of copy!
I'm not gonna lie – it was quite an undertaking...
The whole process took between 3-4 hours PER day.
BUT...
It was abso-freakin-lutely worth it!
Why?
Because it not only supercharged MY copywriting and marketing skills…
It also lead to people like Brian Kurtz – THE most connected man in the world of direct response marketing – becoming a raving fan…
Along with several A-list copywriters like Kevin Rogers, Kim Krause Schwalm, Carline-Anglade Cole…
And not to mention THOUSANDS of copywriters & marketers from all around the world!
In fact, here's what Brian said about me and my work: