Yes – and more than ever. If your #1 goal is to make money, it’s actually in YOUR BEST INTEREST to have an honest and ethical business model, because it’s easier than ever to find out if someone’s a trickster: social media, viral posts, rating sites, YouTubers like Coffeezilla.
Even the best schemer gets exposed eventually – like Littlefinger in Game of Thrones.
Play for the long run: keep asking how you can serve your customers better, discover what they truly want and give it to them. Doing things only slightly differently from the high-pressure crowd puts you head and shoulders above your competition.
This is a brain dump on how I work…
And the underlying philosophy behind my brand, Game of Conversions.
It’s also about a powerful paradigm that can help you get more sales…
Close more deals…
And perhaps most importantly: grow a successful business people will LOVE.
I call this the “Elegant Persuasion Framework”…
And I’ll tell you more about it in a minute…
But first, let me ask you a question:
Do you like Game of Thrones?*
(*except the catastrophic last season)
Chances are, you do.
Free book + AI assistant
Turn the Leads Already Joining Your List Into Buyers – Faster
The Rapid Lead Activator reveals the psychology-based framework I use to write welcome sequences that sell – without hype. Normally $9.99 on Amazon, yours free. Plus a bonus AI assistant that writes your first 5 welcome emails for you – in minutes, not days.
Send Me the Rapid Lead Activator →What can Game of Thrones teach you about marketing?
Why is that?
Is it because it’s an awesome piece of television history… almost resembling a cinematic experience?
Is it because of its rich lore, settings, and characters?
Or is it because it tells a deeply engaging story about the struggle for power?
(that secretly many of us can resonate with in some way)
Regardless of your personal preference, it’s undeniable that the show has dozens of very interesting characters that all try to grab power in different ways.
There are many archetypes here…
From the “warrior”…
To the “ruler”…
And even the “sage”.
Now, I could go on and on about analyzing them in great detail…
But today, I want to talk to you about none other than…
Little Finger
You know, this guy:
Love him or hate him…
He’s one of the most cunning characters on Game of Thrones…
Manipulating everyone behind the scenes…
And basically playing the role of “puppet master supreme”.
And yet…
Despite ALL of Little Finger’s efforts to manipulate people…
…He was still wasted.
All that scheming and strategizing… with nothing to show for it.
He lost the Game.
Don’t the schemers usually win?
Even though – since the show’s beginning – we’ve been conditioned to think that scheming characters such as Little Finger automatically survive…
While honest characters like Ned Stark die because they’re “too noble to play this game”.
And, on the surface, this makes total sense!
Just think about real-life people such as Niccolò Machiavelli…
Napoléon Bonaparte…
Or other old-school “influencers” in strategic thinking history.
Heck…
If you’ve read The 48 Laws of Power by Robert Greene, you know precisely what type of person I’m talking about
(if you haven’t, read it because it’s a great book!)
All these “influencers” encourage people to outsmart their opponents and ruthlessly crush them for their own interests.
And while this IS a very successful strategy – no doubt about that…
Eventually, it WILL come back and bite you in the ass if you abuse it.
Even IF you’re the BEST schemer out there who always outsmarts everyone else…
Eventually… someone, somewhere WILL discover you and expose you…
And you won’t be able to do anything about it.
It’s only a matter of time.
What Little Finger can teach you about online business
So remember…
It’s really tempting to be like Little Finger and scheme your way to a 6 or 7 Figure business…
I mean… just look around:
We’re surrounded by sleazy marketers everywhere we look.
And sure…
On the surface, it certainly SEEMS like they’re crushing it:
Making big bucks, living “The Life”, and showing up like successful role models.
(NOTE: I’m not necessarily talking about the worst types of these online marketers… the “snake oil salesmen”. Instead, I’m talking about tons of online businesses whose only goal is to make a quick buck, regardless of what it takes)
And you know what? I get it…
The #1 goal of every business is to make money.
But what most people DON’T realize is that the “rules” of online business (and the post-internet era world itself) have changed dramatically!
As Marshall Goldsmith’s book title puts it:
“What got you here won’t get you there…”
Indeed…
The rules have changed…
And the same strategies that worked well years ago no longer mean you’ll automatically win the “Game”
(of Business, of Dating, of LIFE in general).
In fact…
Using these strategies can even put you at a disadvantage in today’s online business landscape!
Why?
Simple.
Because it’s easier than ever to find out if someone’s a trickster.
Just think about the exposing power of Social Media, Viral Posts, Rating Sites, YouTubers like Coffeezilla, and Sophisticated tools that allow the tracking of accurate information.
So, in essence…
If you’re a business owner and your #1 goal is to make money, it’s actually in YOUR BEST INTEREST to have an honest and ethical business model!
Because that’s what converts best in today’s business landscape.
(The same goes for the stories you tell: should you use made-up stories in your marketing?)
How do you play for the long run?
To have a business you’d recommend to your best friend
Because if you currently DON’T have that…
Well…
Then it’s time to re-evaluate your business strategy and start playing for the long run, better focusing on your IDEAL customers.
Why?
Because consistently successful online businesses always play for the long run.
They don’t get lost in “clever” tactics and magic pill solutions.
Instead, they constantly ask the following questions:
→ How can I serve my customers better day after day, week after week?
→ How can I discover what they truly want, and then simply give it to them?
→ And most importantly, how can I make sure I keep doing this, even when it’s tempting to no longer focus on it?
It’s not easy to keep these things in mind. Life usually gets in the way.
And then we lose our path.
And then people start noticing it.
And then eventually your bottom line starts to take a hit.
And unfortunately, this happens more often than you’d think – sooner or later (usually sooner).
However…
By being true to your audience’s needs – and to yourself – you can differentiate yourself from your competition, and you can also open up a bunch of new opportunities.
What is the “Elegant Persuasion” Framework?
“Jeez Csaba, would you finally tell me what the heck is this framework??”
Glad you asked!
It’s quite simple, actually:
I want YOU to win the Game with authenticity.
I want you to succeed without high-pressure sales tactics…
Without sleazy marketing…
And without sounding like a late-night infomercial.
These things are the bane of good marketers…
And they’re the reason why most people inherently hate selling.
It’s because (over)using these tactics has basically decimated the reputation of the entire marketing industry in the eyes of an average Joe.
And yet…
Most marketers still think that the only way to sell is to use these cheap tactics.
At the same time, if you ask end-users what they think about it, it’s a whole different story.
As a result…
EVEN IF you manage to do things only slightly differently in your marketing and sales messaging, you’ll instantly put yourself head and shoulders above your competition!
And you’ll go from someone playing in the same league as countless others…
…to the TOP 1% entrepreneur in your field!
The go-to expert that everybody trusts and values.
And the person who can charge waaaay above their competition.
That’s the business philosophy I’m trying to live by.
You can learn more about my journey here…
Thank you for doing honest work and keep it up!
Win the long game: a quick checklist
1. Would you recommend your business to your best friend? If not, re-evaluate your strategy.
2. Serve your customers better, week after week. Not “clever” tactics and magic pills.
3. Find out what they truly want – then simply give it to them.
4. Keep doing it when it’s tempting to stop. That’s when most businesses lose their path.
5. Sell without the infomercial. No high-pressure tactics, no sleazy marketing. Doing it only slightly differently already sets you apart.
If you need a sales page that sells without sounding like a late-night infomercial, Sales Page In An Hour walks you through one that sounds like you, in as little as an hour.
Free book + AI assistant
Turn the Leads Already Joining Your List Into Buyers – Faster
The Rapid Lead Activator reveals the psychology-based framework I use to write welcome sequences that sell – without hype. Normally $9.99 on Amazon, yours free. Plus a bonus AI assistant that writes your first 5 welcome emails for you – in minutes, not days.
Send Me the Rapid Lead Activator →-Csaba
