Gary Bencivenga | How To Create An Irresistible Offer 

By  Csaba Borzasi

Imagine for a second that you're a senior with a host of potential health problems...

You're weaker and slower than you used to be...

You get tired after a few hours of playing with your grandkids...

Your doctor is constantly warning you to reduce your cholesterol, your salt intake, and watch out for potential heart problems...

And your love life is... let's just say "underwhelming".

Just for a second, really try to put yourself in the shoes of this audience.

Ready? Great - now let’s dive deeper into the secrets of this Gary Bencivenga promotion.

Prefer video instead? Watch Below!

Why Curiosity Is Your Best Friend As A Copywriter

Check out these little snippets:

"The REAL reason women outlive men (see page 9 inside)"

"How you can reverse heart disease without drugs or surgery (see page 5)"

"Cancer prevention breakthrough: how you can eliminate up to 80% of your cancer risk (see page 10 inside)"

"Oriental love-making secret: 3 simple words that can transport You and Your lover to new heights of sexual ecstasy (and they're NOT "I love you"!)

"Secrets of longevity: can you live to be 120 - and remain vigorous all your days?"

Basically, every amazing health benefit that everyone wants and would go to great lengths to achieve is promised in the headlines above.

I’d certainly be intrigued to learn more.

My question to you:

IF you were suffering from any of the issues mentioned above... would you want to find out the answer?


When a group of people is experiencing consistent, nasty problems... they're DESPERATE for solutions.

And if you TEASE those solutions... (Or in other words, you create curiosity…)

You immediately unlock a burning desire in your readers to find out the solution.

They'll be like "YES, I want to find out now!"

THAT'S the power of Fascinations...

Little snippets that tease a very specific benefit that our target audience wants.

And, in today's proven sales letter breakdown, I want to show you a bunch of jaw-dropping fascinations from copywriting master Gary Bencivenga.

Is there a "secret recipe" behind the most profitable sales letters of all time?

After reverse-engineering 100 world-class sales letters in 100 days...

I've put together a FREE 7-part guide that reveals a unique persuasion method secretly used by the greatest copywriters of all time called:

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How Gary Bencivenga “Paints” The Ideal Outcome

The copy uses strong, provocative words and emotionally charged language to “twist the knife”, making the promise more vivid and relatable for the target audience.

Check the excerpt below, and examine the choice of words and how to build a rapport with the clients.

“Unpublicised breakthroughs, warnings, and secrets from leading medical doctors and research centers around the globe.

Your longevity, heart, love life, weight, risk of cancer and health”

“Secrets” are incredibly effective in promotions, as they open a loop in readers' minds.

A high-converting copy promises solutions to the most pressing needs and keeps teasing the offer.

A lengthy, healthy life, free of heart disease or cancer, is what the audience dreams about and would be willing to pay any price for.

Gary Bencivenga focuses on that, while offering a sneak peek into the “unpublicized medical secrets” - which further drives curiosity.

Sometimes, teasing that you have a solution to a problem is not enough. Readers have tried to find solutions in the past - therefore, if you present them something they already know about, they will not be interested.

But, if you have a new, secret solution - then, yeah, you have them hooked.

How To Create An Irresistible Offer 

What made this promotion incredibly effective?

First, Gary Bencivenga positioned the offer well in the mind of the ideal customer. Note that the ad is selling a yearly newsletter subscription product.

In addition to that, Gary successfully bundles the offer in a way that creates immense value, hence creating an irresistible offer.

For instance, there are several high value bonuses and discounts aimed to increase average order value (AOV).

Gary Bencivenga is focusing on selling premiums like “How to reverse heart disease without drugs or surgery”.

“Free with one-year subscription

Four extra free gifts with a two-year subscription”

Tripple guarantee

39% discount for 1-year subscription

For 2-year subscription respond within first 10 days for another bonus”

Notice the pattern here? 

The word 'FREE' has been repeated over and over again. Moreover, there are huge discounts and incentives for responding immediately.

This is to overcome buying resistance and ensure action.

And, that is how you create a great offer.

The offer structure is amazing!

For a detailed analysis, check today’s video.


I've done the work FOR YOU (so you don't have to)

Here’s your chance to get the most powerful marketing and copywriting secrets of all time (stolen directly from a 100+ years of multi-million dollar promotions!)

Even a single one of these proven insights can make your marketing wickedly-effective, almost overnight.

Just tell me where to send your FREE 7-part guide today and I’ll hook you up ASAP.

PLUS: You’ll also get my mega-popular Secret Copy Recipe” cheat sheet... Along with a free subscription to private newsletter breaking down legendary sales letters in detailed video essays each week...

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Steal the "Secret Recipe" Behind the BEST Sales Letters Of ALL Time

After years of searching... I've accidentally discovered a hidden persuasion method secretly used by the greatest copywriters of all time...

Interested in more great content on copywriting? Check out my Copywriting Resource Hub where you'll find in-depth guides, interesting case studies, and practical resources that will help you boost your conversions and sell more, without being salesy or aggressive.

Csaba Borzasi

Csaba Borzási is the founder of Game of Conversions. After spending 10 years learning the ins and outs of persuasion psychology, Csaba now focuses on what he loves most: helping ambitious entrepreneurs grow their online business and get more profitable customers. When he isn't geeking out on discovering how the human mind works, you can probably find him climbing a mountain, dancing salsa, or traveling around the globe.

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