Gary Halbert’s “30-Day Hold”: when someone buys, you take their card details but only charge them after 30 days, so they can test-drive your product with nothing to lose. On average it doubles your refunds – but it also doubles your sales: $10,000 at a 10% refund rate ($9,000) becomes $20,000 at 20% ($16,000). And because paying later lowers price resistance, you can charge more.
Most people are highly skeptical and distrustful whenever you want to sell them something.
They might WANT what you have…
Desire it from the bottom of their heart…
But in most cases, they’re still afraid to pull the trigger and buy your offer.
It’s something like:
“Yes, I see how your product can improve my life… but… I just don’t know you well enough, so I don’t feel safe giving you my money.”
That’s the mindset you have to overcome if you want to convert someone into a paying customer.
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Send Me the Rapid Lead Activator →What is Gary Halbert’s 30-Day Hold?
So how can you help them get over their worries?
Well, you could do something the late, great Gary Halbert called “The 30-Day Hold”
Basically, whenever someone buys, you take their credit card information… but ONLY charge them after 30 days…
…explaining that you’re so confident in your product, you’re willing to let them test-drive it for a full 30 days… WITHOUT paying in advance.
In other words, you shoulder all the risk.
So that they truly have nothing to lose.
Now, I know what you’re thinking…
“But Csaba… what if people take advantage of this by consuming the product and then canceling after 25 days?!”
Fair question…
But here’s what the data shows:
On average, using the 30-Day Hold strategy doubles your refunds, yes…
But it ALSO doubles your sales!
Which means…
If you originally made $10,000 with a 10% refund rate without this strategy (a $9,000 profit)…
You’re going to generate – on average – $20,000 with a 20% refund rate using the 30-Day Hold (a $16,000 profit!)
$9,000 vs. $16,000
That’s an increase of 77.77%
Or in other words, a 1.77x ROI…
Which is CRAZY considering you’ve only made a small tweak in your offer!
(most marketers and copywriters would be ecstatic if they could get a 77% lift off a single strategy!)
Why does the 30-Day Hold let you charge more?
But wanna know the best part?
Using this strategy also allows you to charge MORE for your product.
Why?
Because it greatly lowers price resistance.
I mean, think about it…
It’s waaaaay more attractive to buy something if you only have to pay for it after 30 days (and after using it for that time!)…
Than shelling out your hard-earned cash up-front.
People buy like this ALL. THE. TIME.
So you might want to give this 30-Day Hold strategy a try the next time you do a marketing promotion.
Heck, you could even use it on Black Friday to get an infusion of new customers.
Sure, 20% of them will cancel and never pay…
But you’ll likely DOUBLE your sales…
And generate tons of raving fans in the process who WILL love your product…
And WILL want to buy more from you after that.
In fact, for my next product, I’ll probably use this strategy myself 😉
Curious to see how you’ll react to it!
How to test the 30-Day Hold in your next promotion
1. Pick one promotion to test it on. Your next launch… or Black Friday.
2. Take the card details, charge after 30 days. Buyers get to test-drive your product for a full 30 days without paying in advance.
3. Tell them why. You’re so confident in your product that you’re willing to shoulder all the risk.
4. Count profit, not refunds. In the example above, refunds went from 10% to 20%… and profit went from $9,000 to $16,000.
5. Test a higher price. Paying after 30 days lowers price resistance, so you may be able to charge more.
(Another Gary Halbert idea changed how I spend my day: Operation Moneysuck.)
And if you’re planning that next promotion, Ignite & Sell is my system for fast revenue from the list you already have – a short promo.
Free book + AI assistant
Turn the Leads Already Joining Your List Into Buyers – Faster
The Rapid Lead Activator reveals the psychology-based framework I use to write welcome sequences that sell – without hype. Normally $9.99 on Amazon, yours free. Plus a bonus AI assistant that writes your first 5 welcome emails for you – in minutes, not days.
Send Me the Rapid Lead Activator →-Csaba
