How To Make Your Competition Irrelevant (Almost) Overnight By Creating a “Unique Mechanism” 

By  Csaba Borzasi

Here's a simple but effective tip on how you can easily position yourself above your competition...

And establish yourself as the go-to guy in the eyes of your clients and customers.
Ready for it?

Just create a "Unique Mechanism" that reveals HOW you deliver the results with your products & services.

That's it, really 🙂

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Creating Your Unique Method

I don't care if you're a coach, consultant, expert, freelancer, or offer owner...

I'm 100% sure there is some unique thing you do that nobody else does.

So why not include it in your marketing?

Why not explain your process step-by-step...

So you can demonstrate your superiority, lower their anxiety, and make them MUCH more likely to convert?

I know, I know...

"But Csaba, my business is boring... there's nothing unique about what I do... I basically do the same thing everyone else does"

To which I say...

"So what?..."

Even IF there's absolutely NOTHING unique in what you do...
(which I HIGHLY doubt)

You can still describe your "boring method" in a sexier way!


Just call it "*Your name*’s 5-step system" or something...

And then describe what those 5 steps are.

Chances are, 90% of your competition doesn't do that...

Which means you automatically become more trustworthy in the eyes of your customers / clients.

YES... It can really be that simple!

Taking it one step further

If you want to create something exceptional:

Develop a new, different, and better way to deliver them the results you promised.

For example, when Jeff Walker came up with his signature Product Launch Formula...
(THE gold standard on how to launch courses, even to this day)

It was a great Unique Mechanism because -- until that point -- people were just launching marketing campaigns in a single push.

But Jeff came up with the following idea:

"Hey, let's extend this whole funnel, and let's add 3 pieces of "pre-launch content" that strategically warms up people... so that when the cart opens, they're already kind of PRE-suaded to buy."

(if you're unfamiliar with the concept of "pre-suasion", look up Robert Cialdini's book with the same title)

What makes Unique Mechanisms so effective?

Jeff’s Product Launch Formula was incredibly effective because it was DIFFERENT + SUPERIOR.

Another example: Todd Brown's E5 Method.

Or Ryan Levesque's ASK Method.

Or even something like PROACTIV (a popular skincare brand) when they clearly advertise how their face cream works.

These are all great demonstrations of Unique Mechanisms...

And they're all super effective.


Because the whole thing about Unique Mechanisms is that they give people a NEW sense of HOPE.

And ultimately, that's what people are buying.

They're buying the new hope of a better future.

(And YES, Luke Skywalker was also essentially a Unique Mechanism! 😂)


You have to keep in mind that your Unique Mechanism won’t make any money by itself

Unless you present it to the right audience (preferably to the leads on your email list)...

And you make them BELIEVE that your system can deliver results for them.

Which is as easy as it gets if they already Know, Like, and Trust you.

And the best way to earn that is by having a good first impression with your initial follow-up emails.

If you’ve ever wondered how you can build a good relationship with new leads as soon as they sign up…

>> Check out my FREE book where I lay out a simple road map that you can easily follow

Csaba Borzasi

Csaba Borzási is the founder of Game of Conversions. After spending 10 years learning the ins and outs of persuasion psychology, Csaba now focuses on what he loves most: helping ambitious entrepreneurs grow their online business and get more profitable customers. When he isn't geeking out on discovering how the human mind works, you can probably find him climbing a mountain, dancing salsa, or traveling around the globe.

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