Send 5 to 7 emails on the last day. Across four of my launches to lists of 2,900–4,800 people, the final day brought in 46% to 60% of the sales… and in the two launches where I checked, those extra emails drew zero spam complaints.
For years, I sent 3 or 4 on the last day and thought that was plenty.
It wasn’t.
(the numbers below are why I changed my mind)
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Send Me the Rapid Lead Activator →Here’s the email I sent my list right after one of those launches, nearly word for word. The other three launches are in the table further down.
A while back, I wrapped up a launch for my Profitable Imprinting Sequence training…
And I wanted to share a few interesting things I noticed during that promo.
Alright, let’s start with…
Can you reuse emails from an old launch?
It’s OK to reuse / re-purpose marketing materials from past campaigns.
The segment size for this was about 3000 people…
And all in all, I got 42 sales in total (this also includes upsells).
I think that’s pretty good considering the fact that I already beta-launched almost this exact offer five months earlier…
And I reused 80% of the emails I wrote back then.
Some people might consider this “lazy”…
But why shouldn’t you get the most out of these assets you worked hard to create?
Most email marketers / copywriters I talk to routinely use this strategy…
And if the copy is solid, it’s actually GOOD for your subscribers to receive them again… if nothing else, because of the “reminder factor”.
But in my experience, most people don’t remember the exact emails you sent them 3-4-5 months ago anyway.
(especially when you email almost daily!)
So don’t be afraid to do this yourself.
Will daily launch emails annoy your list?
Don’t be afraid to send daily emails.
Look…
Some people like to claim that you shouldn’t send too many emails regarding a promo because that “annoys” people.
And while there certainly could be some people on your list who might be annoyed by this, that’s fine.
In fact, it’s part of the game :)
For example…
This particular launch was 9 days long…
(way longer than most of my launches)
But 80% of it was made up of education-based long-form content that gave people value REGARDLESS if they bought or not.
So it was mostly genuinely helpful content…
With progressively increasing urgency towards the end.
YES, I got 52 unsubscribes over the course of these 9 days…
But I got ZERO (0) “Marked as spam” and 15 unsubs came from a single email on the last day!
Can you guess which one? :D
I’ll give you a hint:
The one that also produced the most positive responses… and the most sales!
(it was the Helena email)
And – when asking non-buyers why they didn’t enroll after the launch was over – I even got multiple positive responses like this one:
“Kudos to you – you are demonstrating in real-time that your system works.
The short answer is timing – I’m currently knee-deep focused on implementing other strategic pieces of my business growth, and my email marketing strategy is in the queue but not yet top of the queue.
What you’ve done here has absolutely solidified my intention that as I get the current “big rocks” sorted you’ve positioned yourself as the one I want to follow.
PS – love the picture of Helena – she is both adorable and effective marketing!”
A subscriber who didn’t buy, after the launch
How many emails should you send on the last day of a launch?
You absolutely, positively, 100% MUST send A LOT of emails on the last day.
IF… you want to make sales, that is.
Why?
Because – despite this promo taking 9 days in total – 55% of my sales came in on the LAST DAY.
Think about it for a moment…
55%
On a 9-day-long promo.
The truth is, people still like to delay their decision to buy until the very last minute…
And this is probably getting even WORSE with today’s information overload.
I sent 5 emails on the last day alone…
And scooped up 55% of the sales.
So don’t believe the “naysayers”…
If you launch something you have to send at least 3 emails on the last day (but preferably 5-6!).
That is, if your goal is to make money.
And finally…
How many buyers take the upsells?
The 80/20 Rule applied to this launch almost to the T!!!
When I saw this, I almost fell out of my chair lol
So get this…
– 19% of people took the bump offer
– 18% took Upsell #1
– 4% took Upsell #2
– And another 4% took Upsell #3
That’s the 80/20 (and the 80/20 of the 80/20) demonstrated in real-life almost perfectly!
Perry Marshall and Dan Kennedy would be proud 😀
Does the last-day spike show up in every launch?
In mine, it does. Here’s that launch next to three others:
| Launch | List size | Length | Emails on the last day | Sales on the last day | Spam complaints |
|---|---|---|---|---|---|
| Profitable Imprinting Sequence launch (Apr 2024) | ~3,000 | 9 days | 5 | 55% | 0 |
| Profitable Imprinting Sequence price rise (Sep 2024) | ~2,900 | 5 days | 7 | ~60%, all in the last 8 hours | 0 |
| The Rapid List (Re)Activator launch (Apr 2025) | ~4,000 | 5 days | 6 | ~55% (22 of 40 sales) | not checked |
| Sales Page In An Hour launch (Jun 2026) | ~4,800 | 4 days | 7 | ~46% of revenue (~$4,900 of $10,342) | not checked |
Different offers, different years, different prices… same spike at the end.
On the Rapid List (Re)Activator launch, about a quarter of ALL sales came in the last few hours.
And the 7-email price rise? Only 17 unsubscribes… and zero spam complaints.
What should your last-day emails actually say?
Not “LAST CHANCE” seven times in a row.
During the Sales Page In An Hour launch, I sent 7 emails on the final day.
The ones screaming “LAST CHANCE, 45 MINUTES LEFT” got opened plenty…
But you know which email drove the MOST clicks to the page that day?
One about a scientific paper.
It didn’t go hard on urgency…
Instead, it was about how AI models are quietly getting worse over time…
(a phenomenon researchers call “Model Collapse”)
And why that phenomenon makes a system like mine MORE valuable – not less!
People clicked because it taught them something genuinely interesting…
And the urgency emails closed the people who’d already decided.
Think of it like a “1-2 punch”.
But the useful one created NEW interest.
You need both.
And the deadline has to be real.
Three people bought in the final HOUR before the cart closed.
Two of them within the same 33-second window.
And the very last buyer slipped in at 11:59 pm…
…1 minute before the deadline.
That’s not a coincidence…
That’s what a real deadline does to all of us.
(myself included sometimes)
Your last-day plan for the next launch
1. Plan 5–7 emails for the final day, not 1 or 2.
On my 7-email day, the first went out at 8:00 am and the last at 11:00 pm Eastern.
2. Make most of them useful.
Teach something, tell a story, answer a question. Save the “hours left” emails for the end of the day.
3. Ask the clickers a one-line question.
People who clicked but didn’t buy get one line: “Do you have any questions about [your offer]?” Mine got nearly double the opens and about 4x the clicks of everything else that week… and the replies handed me the objections for the next emails.
4. Use a real deadline. And keep it.
5. Watch spam complaints, not unsubscribes.
A few unsubscribes on the last day is normal. Complaints are the number that hurts your inbox placement.
Every one of those emails points at the same place: your sales page.
If that page is the weak link, my Sales Page In An Hour walks you through a page that sounds like you – in as little as an hour.
Free book + AI assistant
Turn the Leads Already Joining Your List Into Buyers – Faster
The Rapid Lead Activator reveals the psychology-based framework I use to write welcome sequences that sell – without hype. Normally $9.99 on Amazon, yours free. Plus a bonus AI assistant that writes your first 5 welcome emails for you – in minutes, not days.
Send Me the Rapid Lead Activator →-Csaba
