“Csaba embraces everything about the craft of copywriting, he respects his mentors, and I can't recommend him enough… and I'm hoping for a lifetime of sharing and learning WITH him, FROM him.” 

– Brian Kurtz, Legendary Direct Response Marketing Veteran

"This Changes Everything!"

After YEARS Of Searching... I've Accidentally Discovered A Hidden Persuasion Method Secretly Used By The Greatest A-List Copywriters of the Last 100 Years...

And I Honestly Believe It's THE "Missing Piece" Copywriters, Marketers, And Offer Owners Have Been Waiting For All These Years!

It All Starts With Something I Call: 

"Neuroplastic Belief-Shifting"

Dear friend,

If you’re sick and tired of inconsistent cash flow in your business, this is going to be the most exciting message you’ll ever read.

Why?

Because in this 7-part guide, you’ll discover a unique new method for creating irresistibly persuasive marketing messages…

In a simple, step-by-step way that practically guarantees you higher conversions, more sales, and a surge of happy new customers raving about you to their friends…

Without using scammy sales tactics, hypey marketing, fake stories, or false claims!

Now look…

I know that’s a bold claim in itself that couldn't possibly be true...

But – while sifting through scores of forgotten old-school sales letters – I’ve recently discovered a hidden persuasion method that no one talks about… which can really help you if you’re struggling.

Just listen to me for a minute.

Because I want to show you exactly how you can consistently engineer high-converting marketing messages with ease

And generate boatloads of cash for yourself (or your clients)...

  • EVEN IF you’ve tried something like this before but failed
  • EVEN IF you feel mortified each time you launch a new campaign
  • EVEN IF you’re struggling with “Impostor Syndrome” or “Blank Page Syndrome”
  • EVEN IF you hate aggressive selling techniques
  • And EVEN IF you feel like you’re stuck in your copywriting or business career

Now…

I’m NOT saying you’ll immediately become an overnight millionaire after your read this guide…

Cuz that would be silly and the world doesn’t work like that 😆

But I AM saying that – the ground-breaking discoveries I’ll share with you inside – will empower you to consistently pump out killer sales messages in no time flat…

Giving you unshakeable confidence in your skills as a copywriter, marketer, or offer owner…

So you can experience more success, freedom, and happiness in your life AND career.

And the best part?

Using This Method Is Surprisingly Easy…

Once You Know A Couple Of Things

All you really need is to use this one simple trick I call “Neuroplastic Belief-Shifting”...

Because properly using this pretty much guarantees you a surge of high-quality customers who are ready to buy

No matter what niche you're in... 

What product you sell... 

Or how much business experience you have!

Sounds unbelievable?

Here’s what Shannon McCaffrey, CEO of Soulful Marketing said about this unique new method after witnessing its full potential:

“I've studied under people like Dan Kennedy, David Garfinkel, Bill Glazer, John Carlton, Todd Brown, you name it! But the way Csaba lays this out – from start to finish – and this whole process of creating persuasive marketing messages is just BRILLIANT!”

And here’s what Ted Prodromou, one of the world’s foremost experts on LinkedIn marketing said:

"I've taken so many copywriting courses over the years… I’ve worked with John Carlton, Ray Edwards, and all the best copywriters you can think of… and this is BY FAR the most ingenious copywriting method I’ve seen”

And another one: Maria Horschig, Conversion Copywriter:

“Csaba has studied so many courses and programs… has analyzed so many Top-level Marketers and A-list copywriters… has extracted all the important parts from their work… and now has a unique lens to identify what really works (and what doesn’t)"

And ANOTHER one: Delmar Davis, Fitness Coach & Marketer:

“Csaba is a great curator of the history of the art & science of copywriting. He breaks down the essential ideas of each of the GREATEST copywriters… and identifies that ONE technique you need from them and how to apply it.”

Now…

I could go on and on about all the success stories people who’ve tried this new method have sent me just in the last few months alone…

But here’s the bottom line:

I’d love for you too to discover this game-changing new method…

And witness its incredible business-boosting power first-hand...

So you can finally say goodbye to inconsistent cash flow... and feel confident in your business AND your life.

But...

If you give me just a few minutes, I'll show you!

And if you’re serious about changing your life and your business…

You’re gonna wanna pay close attention to what I’m about to reveal to you in this guide.

Because inside I’m going to take you behind the velvet rope and reveal EXACTLY:

  • What “Neuroplastic Belief-Shifting”actually is (and what it’s NOT!)
  • The never-before-told story of HOW I discovered this secret
  • Why you CANNOT afford to ignore this concept anymore (especially in 2022)
  • And how you can use it to 3X your conversions and make lots of 💰 as a result
  • EVEN IF you feel like you’re stuck in your copywriting or business career!

Now…

You *can* ignore this and continue doing the same old things you’ve been doing up until now…

But why not spend a couple of minutes reading this guide to see for yourself how powerful this unique new persuasion method really is?

I’m confident you’ll be BLOWN AWAY!

In fact...

Unless You’re a Legit A-list Copywriter, You’ve Probably NEVER Seen Something Like This Before!

That’s how confident I am in this unique new “Neuroplastic Belief-Shifting” framework.

HOWEVER…

Before we dive in, I must warn you…

You may want to jump on this NOW before one of your competitors beats you to the punch…

And takes your market by storm by implementing this powerful new strategy first!

So make sure to pay close attention to what I’m about to reveal to you today.

It might just turn out to be THE most profitable thing you’ve done this year! 😉

I'll reveal everything in a minute, but first, let me introduce myself...

That’s how confident I am in this unique new “Neuroplastic Belief Shifting” framework.

HOWEVER…

Before we dive in, I must warn you…

You may want to jump on this NOW before one of your competitors beats you to the punch…

And takes your market by storm by implementing this powerful new strategy first!

So make sure to pay close attention to what I’m about to reveal to you today.

It might just turn out to be THE most profitable thing you’ve done this year! 😉

I’ll reveal more about this very soon, but first...

Let me tell you a little bit about who I am...

Why you should give a damn about what I have to say...

And the crazy story of how I discovered this revolutionary new “Neuroplastic Belief Shifting” concept.

Hi, I'm Csaba Borzasi…

And I have a feeling you probably know a little bit about me at this point.

However, in case you don’t know me that well… here’s a quick refresher.

  • I’ve been a freelance conversion copywriter for the last 5 years
  • I’ve worked with almost 100 different clients in ALL sorts of industries: watch brands, yoga teachers, self-improvement courses, psychologists, weight loss, Manifestation, blockchain, and finance… just to name a few!
  • I’ve helped my clients generate millions of dollars in extra revenue with my copywriting – and as a result – got paid my fair share of the pie as well
  • Plus, last year I did a CRAZY challenge during which I broke down 100 proven sales letters in 100 days (while documenting my learning process through daily YouTube videos)
  • Which really “put me on the map” and generated lots of praise from the A-level TOP DOGS of our industry like:

Kevin Rogers 

Founder of CopyChief.com 

"Damn, Csaba’s not playing games!... he’s becoming a true authority on copywriting by breaking down sales letters with great care, love, detail... while still bringing the enthusiasm of a student!"

Kim Krause Schwalm

Top A-list direct response copywriter

"Fantastic breakdown, Csaba! And I say that as the copywriter who originally wrote this promo (quite a while ago!) You really know your stuff and I love how you explained things in a way I'm not even sure were going through my mind when I originally wrote it, but are right on the point. Keep up the breakdowns, they're super valuable!"

Carline Anglade-Cole 

Top A-list direct response copywriter

"Hi Csaba! LOVED your breakdown! You really DUG DEEP to bring out the value for your viewers! I WROTE this promo - and I STILL learned A LOT from your breakdown, LOL! Thanks for teaching me a few lessons"

Chris Haddad

Master of "punch-in-the-gut" storytelling

"Fascinating watching somebody pull my stuff apart. You did a pretty good job!"

Brian Kurtz

40+ year veteran of direct response marketing

"I love your passion! Your YouTube sales letter breakdowns are outstanding!"

David L. Deutsch

Top A-list direct response copywriter

“You’re doing the right thing. I like what you’re doing

However, All That Didn’t Happen By Accident…

Before I was helping ambitious entrepreneurs and copywriters convert more casual leads into profitable customers and impact more people around them…

My life was completely different!

I actually had very humble beginnings.

I was born in Transylvania, RomaniaYES, THAT Transylvania with the vampires – as a minority ethnic Hungarian to working-class parents.

As a kid, I was never really that special in anything… 

But I DID enjoy learning about all sorts of stuff... even from a very young age.

Later on…

I decided to study Psychology because I felt like – if I could learn how the human mind works – I’d be able to make much better sense of the world around us… 

And maybe... juuust maybe... learn how to influence the decisions of others as well!

Now, that sounds GREAT on paper and all…

But in reality, all my “lofty” dreams were just that: 

DREAMS.

After graduating, I applied for a back-office job at IBM…

Which sounded freakin’ amazing, in theory… 

Until I realized just how much I HATED working in a soul-sucking 9-5 corporate job!

You know, constantly dealing with things like:

  • Working for “THE MAN” (while getting paid peanuts for it!)
  • Constantly trying to dodge “office politics” (like a room full of goose shit)
  • A never-ending onslaught of pointless meetings (and meetings about meetings 🤦🏻‍♂️)
  • Narcissistic, control-freak bosses (who wanted to micro-manage EVERYTHING)
  • And other shit like that…

As you might imagine, I’ve fantasized about quitting and doing something I really enjoyed...

But the problem was...

I had absolutely NO IDEA how to get there!

Still, as an eternal optimist, I was hopeful there must be a way to make this happen.

So I started spending a chunk of those 8-10 grueling hours each day listening to podcasts on starting a business…

And then – when I got home – I spent several more hours binge-reading books on sales, marketing, and psychology.

That’s when I discovered that it was legitimately possible to sit at home in my underwear (if I wanted to) and still make money working from my laptop.

(thanks for that, Tim Ferriss!)

I Felt Like My Prayers Had Been Answered!

FINALLY...

There was a "glimmer of hope" in my quest to NOT be a corporate drone forever!

So after a few months, fueled by determination and armed with an attitude of “I got this bro!”…

I took the plunge and quit my job to become a business development manager for an impressive-looking wealth management company.

Now, this wasn’t complete freedom just yet…

But it was a good start...

And a great opportunity to see how good I really was at sales.

How hard could it be, right?

I mean…

After all those podcasts and books, I was convinced I understood how people are supposed to work. 

I thought doing sales would be a breeze.

Well…

Soon Enough, I Collided With The Cold Hard Truth...

That studying a bunch of high-level theories on how people are supposed to work…

And knowing how they really make buying decisions in real life are two completely different things!

Plus...

I really, really, REALLY hated the scammy high-ticket financial products that this company was pushing, along with its predatory work ethic.

So after about 6 months, I was back to the drawing board yet again.

However, I learned something crucial...

I discovered that I enjoyed selling, but wanted to do it on a bigger scale.

So that’s how I stumbled across a funny-sounding thing called “direct response copywriting”.

Or in other words:

The art & science of creating sales messages that compel people to take action.

This can be anything from:

  • Reading an article (or this 7-part guide)
  • Subscribing to an email newsletter
  • Registering for a free training
  • Buying a product up-front
  • Or persuading your girlfriend (or boyfriend) to do something nice for you 😉

And lemme tell you... it was LOVE at first sight ❤️

This was THE *perfect* combination of marketing, psychology, sales, and business.

(everything I was geeking out about)

All I had to do was write a bunch of “persuasive words” in an email or on a website…

...and people would shower me (and my clients) with money.

It Was My Dream Ticket To Freedom And Internet Riches! 🤩

Except, it wasn’t.

As it turned out...

This whole copywriting thing wasn’t quite as easy as some people made it out to be.

Months went by, and I was taking on any bottom-of-the-barrel gig I could find just to pay the bills!

In fact, my first client as a professional copywriter was a sex shop…

Who wanted me to write product descriptions for p*nis extenders, c*ck rings, and dildos.

Go figure 😅

And although selling these types of products was super funny and all…

...It wasn’t exactly what I had in mind when I decided to start copywriting full-time for a living.

PLUS…

I really hated that my clients only wanted me to write the typical “BUY MY SHIT”-type marketing campaigns and nothing else.

Which not only annoyed ME… but their readers as well.

And as I became more and more invested in learning the ins and outs of direct response copywriting…

I knew there was a  BETTER way of doing things.

And my blood was pumping with the desire to figure it out!

In fact, I even remember thinking to myself:

“Come Hell Or High Water, I’m Gonna Make This Copywriting Thing Work!”

So after hundreds of projects and dozens of clients, I discovered something that hit me like a truck:

There was ONE THING in common with all the companies that were killing it with their marketing campaigns!

Their messaging wasn’t all about selling at any cost with “FOMO”, “persuasion hacks”, “ninja tactics”, or “psychological triggers”...

Instead, it was just like a personal 1-on-1 conversation…

With the aim of genuinely HELPING the reader (or viewer) solve their burning problem.

It oozed personality. 

It entertained. 

It told a vulnerable story (just like this one).

And it left the prospect feeling hungry for more!

It was essentially world-class 1-on-1 salesmanship... but "multiplied".

This type of copy gave genuine value first – WITHOUT sounding like a late-night infomercial!

Now...

When I explained this to one of my clients at the time, he was skeptical.

"That's crazy! How could ever work?" - he said.

He was afraid that – by using stories, being vulnerable, and dialing down the sales intensity –  we’d alienate people and leave lots of money on the table.

Still…

Somehow, I managed to convince him to give it a try for our next campaign…

…and see what happens.

Fast-forward a day after we launched that campaign, he sent me an email with the following subject line:

“Is This For Real?!”

Assuming I was fired, hands shaking, I opened the email.

But what I saw completely shocked me...

That single, story-driven campaign (send out exclusively via email!) not only made $9,568 in sales in ONE DAY…

But also gave the momentum to help fund the Kickstarter campaign we were working on to $102,000...

...250% more than the original $40,000 target!

I was blown away by how shockingly effective this type of copywriting really was...

And at that moment, I realized I want to dedicate my life to mastering the amazing skill of EMOTIONAL direct response copywriting.

But Soon Enough, I Collided With The Cold Hard Truth…
AGAIN!

Because… despite seeing limited results with my method here and there…

I was still FAR from getting consistent “Home Runs”.

In fact, even after 2 years of working as a freelance copywriter, I felt like stumbling in the dark, throwing 💩 against the wall to see what “sticks”.

And because of that…

I constantly felt like an impostor… like I just got “lucky” so far… and it’s only a matter of time before my clients realize I’m actually just a despicable FRAUD.

And because of THAT…

I was experiencing constant anxiety, “Feast & Famine” cycles, and even repeating nightmares.

So after a while, I *HAD* to realize that:

If I Wanted To Reclaim My Mental & Physical Health – I HAD To Do Something About It!

So I said: 

“Fuck it, I’m gonna REALLY get to the bottom of this copywriting thing!”

And that's exactly what I did.

Because on the 11th of January, 2021, I made a vow:

I’d hand-copy proven sales letters written by the titans of direct response marketing…

From OG copywriters like Claude Hopkins, John Caples, David Ogilvy, or Eugene Schwartz…

To more recent superstars like Gary Halbert, Gary Bencivenga, John Carlton, or Stefan Georgi…

And I’d reverse-engineer some of their BEST stuff to figure out WHY they worked (and WHAT can I discover from their brilliance that I could use in my own work!)

Even better...

I’d document my entire learning process through DAILY videos

So that I wouldn’t just “passively” consume all this information…

I'd actively “re-create” the sales argument behind these timeless pieces of copy.

My target?

Do this EVERY. SINGLE. DAY … no matter what... until I reach Day #100!

Well, I’m happy to share that – after investing a monumental amount of effort into it – I successfully completed this challenge 😎

And It Has Turned Out To Be An Absolute GAME CHANGER!

Not only did it supercharge MY copywriting and marketing skills…

It also lead to people like Brian Kurtz – THE most connected man in the world of direct response marketing – becoming a raving fan…

Along with several A-list copywriters like Kevin Rogers, Kim Krause Schwalm, Carline-Anglade Cole, and more!

PLUS… 

My efforts also inspired THOUSANDS of copywriters, marketers, and entrepreneurs to sign up for my email list…

Binge-watch dozens (or in some cases, hundreds) of my videos on YouTube…

And start trusting me as a well-respected authority in the field.

(which lead to amazing new opportunities and doors opening up for me)

And all this has been incredibly gratifying 🙏

So NOW…

I’d love to share more of the groundbreaking things I’ve discovered during my crazy journey…

And empower YOU with a revolutionary NEW way to consistently convert more lukewarm leads into paying customers.

Because what I’m about to reveal to you in this series holds the real KEY to crushing it as a copywriter or offer owner in 2022 (and beyond)...
  • EVEN IF you’ve tried something like this before but failed
  • EVEN IF you feel mortified each time you launch a new campaign
  • EVEN IF you’re struggling with “Impostor Syndrome” or “Blank Page Syndrome”
  • EVEN IF you despise selling to others
  • And EVEN IF you feel like you’re stuck in your copywriting or business career

But in order to get there, you HAVE to understand something:

There’s A Secret BATTLE Going On For the “Soul” Of The Copywriting Industry Today

And it ain’t pretty!

In fact, I believe that – because of some malignant forces out there – the way most people are trying to do marketing today is DYING.

All those aggressive pitches…

Unbelievable claims…

And hypey marketing messages…

Have turned most audiences into jaded super-skeptics, who couldn’t care LESS about your next “Cart closes in 2 hours” or “25% OFF everything” or “Last chance...” email or ad.

Nobody really cares about your pitch anymore…

Especially if you’re trying to pitch them without considering things like their “Level of Market Sophistication” first.

So if you wanna be successful at selling stuff in 2022 and beyond...

You NEED to take a step back, and stop doing what everyone else is doing.

You need to STOP treating your audience like an udder... useful only for “milking” purposes…

And you need to START thinking about them like "real people"... with REAL pains, fears, hopes, dreams, and desires.

And – of course – you need to find a persuasive way to genuinely build an emotional connection with them...

So that they become raving fans and happy customers for life.

Now…

I mentioned my breakthrough discovery, “Neuroplastic Belief-Shifting” before…

And since now you understand WHY this is important…

It’s finally time to dive deeper into this game-changing new concept, step by step.

The 56-Year Old Multi-Billion-Dollar Copywriting Secret NOBODY Talks About

Now…

It’s very important that you read this letter till the end…

Because what I’m about to reveal to you today is a revolutionary new discovery that NOBODY talks about!

And believe me, I’ve looked.

You see…

In my quest to become a world-class copywriting & marketing expert, I’ve read hundreds of books…

Bought tens of thousands of dollars worth of courses…

Joined dozens of various coaching programs…

And participated in several high-level mastermind groups…

But after a while, I realized that 90% of these programs are basically either:

===

A – Just a rehash of the same old generic information… “dressed up” nicely to appear sexy in today’s marketing landscape (without too many actionable insights, and way too much fluff!)

…or…

B – A bunch of whiz-bang surface-level tactics that are already over-used when you first learn about them from a so-called “Guru” (and don’t work nearly as well as advertised!)

…or…

C – A collection of “fill-in-the-blanks” formulas, templates, and swipes (without properly explaining the deeper strategy and psychology behind them!)

===

In fact, very few programs actually teach you about the proper FUNDAMENTAL PRINCIPLES of copywriting and marketing.

Important strategic things like:

  • The deeper psychology behind persuasive messages
  • Tapping into your buyer's deepest emotions
  • Doing effective marketing research (without spending tens of hours doing it)
  • How to infuse the core emotions into "Big Ideas"
  • The strategic process to consistently create attention-grabbing Headlines
  • How to create powerful Leads that build irresistible emotional desire
  • How to establish the so-called “One Buying Belief” in your prospects
  • How to make your competition irrelevant by using a Unique Mechanism
  • The pillars of highly effective Storyselling
  • ...And more strategically important concepts like that!

No wonder most people who join these programs aren’t getting the results they’re hoping for!

I certainly wasn’t!

Despite my best efforts to go through these programs and learn as much as I could…

When it was time to implement what I’ve learned, I usually felt *almost* as lost as before.

And if you've ever felt like this yourself, you’re NOT alone…

And it’s NOT your fault!

After talking to hundreds of copywriters, marketers, and business owners… 

I’ve realized most of the feel the same way!

They’ve been misled by all these lofty claims and empty promises – without getting the results they were hoping for.

In any case…

After years of “scraping by” and constantly feeling stuck…

I’ve decided that – instead of trying to learn from “gurus” – the BEST way to discover what really works in converting people is to go back to the (unfiltered) source.

To the “Original Gangsta” OG copywriters and marketing minds who invented this whole game.

To directly study the works of copywriting TITANS like:

  • Claude Hopkins
  • John Caples
  • David Ogilvy
  • Eugene Schwartz
  • Gary Halbert
  • Gary Bencivenga
  • Clayton Makepeace
  • John Carlton
  • Parris Lampropoulos
  • Kim Krause Schwalm
  • David Deutsch
  • and more!

And after breaking down more than 100 of their proven sales letters

From old-school newspaper ads…

Through proven direct mail campaigns and magalogs…

To long-form sales letters and VSLs…

I’ve discovered ONE thing virtually every single legendary copywriter was consistently doing:

They always spent a great deal of time strategically “shifting beliefs” – before giving people their pitch.

Now…

If you’re a student of copywriting, you’ve probably already heard about “belief shifting”.

People like Todd Brown, Russell Brunson, and Frank Kern regularly talk about this.

HOWEVER…

What most people don’t realize is that the old-school OG copywriters were doing a much more advanced version of this!

You see…

They weren’t just doing “regular” surface-level belief shifting…

They were doing it on a DEEP neurobiological level!

On a level that actually re-wired certain parts of their prospects’ brains…

And created new neural connections, favorable to buying! 😮

In fact, with this powerful method, they were successfully shifting the very IDENTITIES of people with their copy… 

Establishing the coveted “One Buying Belief” on a whole nother level!

How?

By engineering their persuasive message similar to how an NLP (neuro-linguistic programming) practitioner or hypnosis expert would use theirs.

They leveraged powerful psychological concepts like:

  • Conjuring vivid mental pictures in their prospect’s mind
  • Creating new mental representations of how they see the world (and themselves)
  • Awakening their deepest, innermost emotions on a visceral level
  • Thinking like a “prosecutor” when making their marketing arguments
  • And more!

Now…

I know this might sound complicated…

And I don’t want to overwhelm you with too many specific details just yet…

But the important thing to understand is that:

The OG copywriters were actually FAR more advanced compared to their modern-day counterparts!

Not because they were “smarter” than today’s breed…

But because the old-school guys had it waaaay harder than us today.

Think about it for a second…

Back then, there was no internet.

No credit cards.

Not even 800 numbers!

People actually had to:

  1. Open a direct mail letter…
  2. Read it…
  3. Cut out the order form…
  4. Complete it, along with a written check…
  5. Find an envelope and a stamp…
  6. Go to the post office to mail that envelope…
  7. And then wait days – sometimes even weeks – to get what they ordered!

IMAGINE how good your copy HAD to be so that people wouldn’t talk themselves out of buying during this grueling buying process!

Yeah…

So that’s exactly why I went back to the source.

Because I wanted to discover:

The long-lost secrets of the copywriters who were successful DESPITE all this friction

That’s why I went back all the way to Claude Hopkins… 

(who invented scientific advertising as we know it today)

That’s why I got sucked into the brilliant rabbit hole that is Eugene Schwartz… 

(whose groundbreaking book, Breakthrough Advertising is still called “The Bible of Copywriting”... even after 56 years!)

That’s why I broke down 13+ sales letters just from the “Prince of Print”, Gary Halbert alone…

(who – according to Brian Kurtz – would still WIPE the floor with pretty much every single modern-day copywriter out there)

And that’s why I spent so much time trying to internalize Gary Bencivenga’s unique “Education-based Marketing” style he is famous for.

You see…

All of these TITANS used “Neuroplastic Belief-Shifting” in one way, shape, or form.

(Of course, dozens of other A-list copywriters have also contributed to this framework… I just wanted to highlight a few of them who made the biggest impact on me)

Not only that…

But they each added their unique “flavor” to this powerful concept.

Eugene Schwartz figured out a way to channel mass desire (that already exists in your prospect’s mind) onto a specific product…

(hence “Neuro”)

Gary Halbert cracked the code to properly awaken deep emotions in your prospect – emotions that spark CHANGE in their Identity, Beliefs, and Behavior…

(hence “Plastic”)

And Gary Bencivenga – along with Dan Kennedy – pioneered a unique new belief-shifting framework based on “Proof Marketing” and the “Sequence of Mental Agreements”

(hence “Belief-Shifting”)

As you can see…

This is POWERFUL stuff.

And it’s no wonder why 99% of modern-day “gurus” don’t talk about it

Either they don’t even know about this… or they’re just lazy to teach it to you.

Fortunately for you, I’m not like them…

Because I’ve done the work FOR YOU 🙂

And I’d LOVE to show you exactly how you can use this breakthrough framework in your own business as well!

So I wanna promise you something today:

IF you properly understand this concept, it’ll completely change the way you look at marketing…

And has the power to legit 3X your conversion rates in 3 months (or less!)

PLUS, it will also empower you to:

  • Gain unshakeable confidence in your copywriting and marketing skills
  • Become a well-respect expert who consistently pumps out winning copy
  • Feel safe and in control of your life – w/o feeling like an “impostor” / “fraud”
  • Enjoy more wealth, health, and happiness in your business and in your life

So as you can see…

Once you properly understand this power strategy, it’s completely life-changing!

The Most Effective Scientific Way To “Hack” Someone’s Brain And Get Them To
ACT NOW?

Now…

As I said before…

Virtually ALL the old-school TITANS of direct response have used Neuroplastic Belief-Shifting in one way, shape, or form…

…they just didn’t explicitly know the science behind it.

But today, we do 😁

And since I have a background in Cognitive Psychology

I went deep down the rabbit hole to understand how changing BELIEFS actually works.

Are you ready for it?

Good.

Because what I’m about to reveal to you today is probably going to be a monumental “AHA-Moment” for you.

(it certainly was for me!)

However…

Before we dive in, first you need to know what Neuroplasticity is.

According to Encyclopedia Britannica:

“Neuroplasticity is the capacity of neurons and neural networks in the brain to change their connections and behavior in response to new information, sensory stimulation, development, damage, or dysfunction.”

Or in simpler terms, the brain’s ability to change and adapt.

So why is this so important when it comes to persuasion and converting people into customers?

Because…

Without This Mechanism, It’s Almost Impossible For People To Learn And Internalize New Concepts

Which means… 

Their likelihood of trying out new things in life – like new experiences, products, services, etc – is drastically diminished.

Which is BAD news for us marketers and copywriters…

Because if your target audience isn’t interested in your product…

(Or WORSE: they’re actively dis-interested since they’ve already tried something similar before… but were disappointed)

They’re NOT gonna wanna buy it – no matter how hard you try to sell them with your “slick” pitch.

This is most certainly a losing battle…

And the ONLY way to circumvent this is to change their beliefs BEFORE you give them your pitch…

So that – by the time they’re presented with the offer – they’re already “warmed up” and pre-suaded.

Or in other words…

  1. By kickstarting neuroplasticity, people can let go of their old “false” beliefs
  2. They can adopt NEW beliefs we’d like them to have instead…
  3. And awaken a deep sense of “intrinsic” motivation to try something new and act NOW.

(all while feeling as if this whole process comes from within them)

THAT’S why this method is so incredibly powerful:

Because Neuroplastic Belief-Shifting Evokes DEEP Changes In Someone

Now…

If you think about it for a second, this is just like the movie “Inception”... but in real life!

And it’s ridiculously effective at converting non-buyers into buyers too.

In fact – based on my years-long research – it seems like THIS was the OG copywriters’ biggest “secret weapon”.

Problem is… 

Reliably inducing neuroplasticity ain’t the easiest thing in the world!

(especially over the age of 25!)

You might have heard the phrase “you can’t teach an old dog new tricks” before.

Well.. unfortunately, it’s (mostly) true.

Because it’s MUCH harder for someone over the age of 25 to change their brain.

But not impossible... IF you know a simple "trick"!

You see...

IF you’re 25 years old or younger, your brain is still quite “malleable”, and it’s usually easy for you to automatically learn new things.

However…

If You (Or Your Prospect) Are 25 Or Older, Proper Neuroplasticity Must Be ACTIVELY Triggered

(FUN FACT: until the 1990s, it was believed people above 25 can’t really form new neural connections. But this was later debunked by newer research)

So how can you actively trigger Neuroplasticity?

Well…

To successfully trigger it, you need to have a “Trio” of Brain Chemicals released in certain parts of your brain at the same time.

These are:

  1. Epinephrine (also called Adrenaline)
  2. Acetylcholine
  3. Dopamine

ONLY if you trigger all 3 of these at the same time do you stand a chance of building new neural connections…

Which are crucial for people to form new Beliefs and Behaviors.

(like buying your offer, for example)

OK OK… 

But HOW do you actually trigger these trio of brain chemicals at the same time?

Well…

According to Dr. Andrew Huberman, a leading neuroscientist at Stanford University (and well-respected life-hacking expert)...

You need to satisfy 3 very specific requirements in rapid succession:

  1. Get Alert
  2. Get Focused
  3. Generate Repetitions

So let’s unpack these 3 requirements one-by-one…

…and see how they relate to the copywriting strategies of OG copywriters.

Requirement #1: Get Alert

According to Dr. Huberman, the 1st thing we must do to trigger neuroplasticity is to get Alert.

To feel high levels of engagement… curiosity… interest… excitement… and physical arousal.

When you’re alert, your focus increases, your pupils dilate, and you often lose your sense of time…

…which is very similar to what Cal Newport calls “Deep Work”…

…as well as Mihaly Csikszentmihalyi’s concept of “Flow”.

So when you’re Alert, your brain releases lots of Epinephrine (our first Brain Chemical)...

Which creates the conditions for...

Requirement #2: Get Focused

Once you have all that extra energy from Epinephrine, you need to FOCUS it correctly.

And that’s where our 2nd neurochemical, Acetylcholine comes in.

Now, I know it has a pretty intimidating name…

But the important thing to understand is that Acetylcholine’s main job is to “mark” which neurons / brain regions need to change… and which ones don’t!

Now…

It’s very important to understand that the brain DOES NOT want to change too many of its connections all at once…

Because that would wreak all kinds of havoc! 😅

Instead, the brain is VERY specific with where it allows changes to take place.

And guess which regions will be “marked” as the most likely to change?

Yepp…

The same ones triggered during the “Get Alert” phase.

In other words… 

Together, Epinephrine + Acetylcholine set your brain up for neuroplastic changes.

HOWEVER…

This doesn’t automatically mean learning will actually take place.

For that, you also need…

Requirement #3: Generate Repetitions

It’s true…

To create neuroplastic changes in the brain, you need lots of repetition.

You need to expose the brain to the same input multiple times – often from different “angles”.

For example…

  • If you want to hit consistent home runs, you need to practice hitting the ball a lot
  • If you want to be good at chess, you need to play lots and lots of games
  • And if you want to get good at writing copy, you need to write lots of copy

You get the idea.

But how do you make sure you keep on repeating whatever you’re doing and don’t “give up”? 🤔

Well, that’s where our 3rd neurotransmitter, Dopamine comes in.

You see...

Dopamine plays a role in many important body functions…

Including movement, memory, pleasurable rewards, and – of course – motivation. 

So if you make your repetitions exciting and enjoyable, this releases Dopamine.

This gives you energy. 

It convinces you to follow the path you’re on.

Even better, Dopamine also pushes down your levels of "Noradrenaline" (a chemical which is basically the ANTI-adrenaline)...

And raises your threshold for quitting. 

So cracking a joke…

Using humor in your learning…

Or buttery smooth copy will give you a sense that you’re on the right track.

And That Brings Us Back To OG Copywriters Like Eugene Schwartz And Gary Halbert…

Because...

Even though they didn't explicitly understand the “Brain Chemical Trio of Epinephrine, Acetylcholine, and Dopamine needed for effective Neuroplastic Belief-Shifting

They STILL instinctively wrote copy that satisfied ALL 3 of the requirements above 😮

For example…


>>> To trigger the release of Epinephrine & Get Alert…

They came up with “Big Ideas” that teased a new solution DIFFERENT and SUPERIOR compared to anything else their readers have seen before.

They engineered Headlines that – according to John Carlton – “shocked people out of their zombie, half-asleep state”.

And they wrote “Leads” that evoked feelings like:

  • "WOW, I haven't heard that before"
  • “Holy sh*t, this could change everything!”
  • "Interesting... tell me more"
  • "No way!!! That can't be possible!"


>>> To trigger the release of Acetylcholine & Get Focused…

They conjured vivid mental pictures in their prospect’s minds.

They used lots of specific details in their copy, creating new mental representations of how prospects see the world (and themselves)

And they made DAMN SURE NOT to try to “invent” new problems and desires… 

But to tap into an already-existing problem/desire of their Ideal Customer Avatar – and channel it in a personal, emotional way.


>>> And finally, to trigger the release of Dopamine & Generate Repetitions…

OG copywriters spared no expense trying to make sure their copy was easy to read, enjoyable, and relevant to the reader.

And that’s also why they routinely used Engaging STORIES to build an emotional connection with their prospects…

…and get them invested in consuming their marketing material!

Not only that…

They also used lots and lots of repetition.

But not just *any* type of repetition…

"Easy-to-understand-and-remember" -type of repetition.

Because once you start doing that...

It's quite easy to "hijack" someone's mind…

And insert your idea into the conversation that's already happening in their head!

(as Robert Collier said in his magnum opus, "The Robert Collier Letter Book")

I mean...

Just look around you to see how incredibly effective these types of repetitions are...

  • "Nobody does it better than me" (Trump)
  • "It's true" (Trump)
  • "It's HOT" (Paris Hilton)
  • "Hold the door!" (Hodor from Game of Thrones)
  • "We will we will rock you" (Freddie Mercury)
  • "We are the champions" (Freddie Mercury)
  • "YMCA" (Village People - disco band)

And the list goes on and on and on.

THAT’s how the “old guard” of copywriting TITANS invoked Neuroplasticity in their prospects.

Now…

I don’t know about you…

But when I first discovered this, my MIND WAS BLOWN!

And I sincerely hope that – at this point – you also understand and appreciate the incredible power of this method.

Because when used well, this is a complete GAME-CHANGER...

The BEST Way to Melt Away People’s Sales Resistance With Ease

(And Make Them LOVE You For It!)

And if in a few seconds, you’ll discover exactly how you can use it to "Shift the Beliefs" of your target audience…

So that they’re emotionally warmed up and pre-suaded to receive your Offer with open arms.

Better yet…

Using this is guaranteed to give you a SURGE of new buyers...

More consistent cashflow...

And 10X more confidence in your ability to convert casual leads into paying customers.

In fact – this exact strategy has been responsible for hundreds of millions of dollars in sales in pretty much every niche you can think of.

Now…

Before I let you in on this proven Belief-Shifting Blueprint…

First, we need to “get clear” on what the strategic aim of our copy is:

In essence, the strategic aim of our copy is to show the prospect that we have a DIFFERENT and SUPERIOR way to solve their Problem…

…so they won’t FEEL the Pain associated with their burning problem anymore!

Because of that, good persuasive copy:

  • Appeals to the prospect’s Core Emotions (Fear, Greed, etc)
  • Prods Buying Emotions (FOMO, etc)
  • Appeals to their Desired Identity (Ideal Future Self)
  • And gives them the Logical buying support they need (Reason Why)

…preferably all at the same time 😃

So now that we’re on the same page, there’s something else you need to understand:

People Want "Magic Pill" Solutions To Their Problems… But They're Pre-Conditioned To Be SKEPTICAL

So to successfully get them to buy your product:

  1. You need an incredible Promise
  2. But you ALSO have to make it sound Believable!

Why?

Because each and every one of us has 2 important brain FILTERS:

  • The "So what?!" Filter (which you overcome with a strong Promise)
  • And the "Yeah, right..."Filter (which you overcome with strong Proof)

Now…

In reality, most sales messages don’t have a problem with making a strong Promise…

BUT…

Based on my experience – BY FAR the biggest mistake most copywriters, marketers, and business owners make is not having enough Believability.

(which is absolutely essential for shifting beliefs!)

Or in other words…

The bigger your Promise, the more Proof you need.

Because Anyone Can Make A Promise… But Nobody Buys Without BELIEF

And the best way I know of to establish Beliefs is with PROOF.

Layers upon layers of proof.

(FUN FACT: That’s why master closers usually close on proof & believability)

So how do you effectively use Proof in your marketing?

Simple.

Just answer the following 3 questions:

  1. Why you?
  2. Why true?
  3. Why now?

Essentially, you want to give your prospects:

  • Compelling reason(s)... why your product is different & superior compared to any other solutions they might choose (including doing nothing!)
  • Compelling reason(s)... to believe what you say is true (these need to "make sense" and be logical)
  • Compelling reason(s)... to seize the opportunity TODAY, including WHY they can't go on living like this anymore (ex: The Crossroads Close technique)

Unsurprisingly…

Most OG copywriters routinely used Proof elements to strengthen their message…

But arguably the BEST copywriter to master the use of Proof elements was Gary Bencivenga.

In fact, he even invented a whole NEW type of marketing called “Proof Marketing”...

Creatively using all sorts of cool Proof elements like:

  • Demonstration 

  • Sell Against Type 

  • The Creative Guarantee 

  • Acknowledge Disbelief 

  • Reason Why 

  • Highly Believable Source 

  • Specifics Testimonials 

  • The Expose / True Nature Candor / Honesty

  • Explain The Mechanism 

  • Proof By Association 

  • And more!

According to Gary:

And because of his unshakable determination to Proof Marketing, Gary became the most successful copywriter of all time!

(having bought a luxury home in the Hamptons with just ONE direct mail promotion!)

So remember…

>> The Headline gets your prospect’s attention…

>> The Lead builds excitement, curiosity, and desire…

>> And after that, it's time to present them with a various Proof Elements that establish…

The ONE Buying Belief
the “North Star” of your belief-shifting efforts

So what exactly is the “One Buying Belief”?

According to Mark Ford…

(one of the key people responsible for growing Agora Financial to a $1B+ company)

It’s the most important belief your prospect needs to believe to buy.

And this is so important, 60-75% of your ENTIRE marketing campaign is basically just building a case for it!

Or in other words…

60-75% of your front-end marketing campaign should be selling the "One Belief" behind your product…

…and NOT the product itself!

(FUN FACT: That’s why long-form VSLs and sequential long-form sales pages work so well)

This way, people can't just "scroll down to the price" without getting exposed to the One Buying Belief first.

In fact, I LOVE how superstar marketer Todd Brown explains this concept:

(he just calls the One Buying Belief “Campaign Thesis”)

Here’s what the image above actually means…

  • 1 — Your job as a marketer is to show your ideal customer how your product is different and superior compared to anything else they've seen so far
  • 2 — The way you do this is by tapping into their already-existing desires... and coming up with a unique "Big Marketing Idea" (also called Big Idea)
  • 3 — Once you have the idea, you develop a Unique Mechanism that basically explains HOW your product/service actually works to deliver the result
  • 4 — Next up, you present your idea in an eye-catching Headline, and use the first part of your message (The Lead) to build desire and curiosity for your Unique Mechanism
  • 5 — After the Lead — and this is the most important part — you don't just start selling your product... You sell people on the Unique Mechanism instead by showing tons of Proof... culminating in them accepting your so-called "Campaign Thesis" (a.k.a., the belief that "YES, I now understand WHY this Unique Mechanism is the only way for me to achieve my goals")
  • 6 — And finally... after all those steps above... you give them your Offer

HOWEVER…

By this time, your ideal prospects are pretty much sold already.

And wanna know the most counter-intuitive aspect of this whole thing?

60-75% of your sales message doesn't really "sell" at all.

In fact, you don't even mention your product directly!

All you do is is trying to shift beliefs

...mainly by building a case for your Unique Mechanism.

That's it.

It's Kind Of Like Being A Prosecutor In Court 😮

You're leading people to accept your Campaign Thesis / One Buying Belief by showing various types of Proof elements.

Do you see now why this is so incredibly powerful?

It totally skips the "aggressive selling part"...

And because of that, it doesn't trigger people's sales resistance while you’re actively shifting their Beliefs.

(And once you DO shift into selling mode, you melt away objections with ease!)

So even better!

Win-win for everyone 😊

In fact, according to Blair Warren, author of the “One Sentence Persuasion” book: 

“People sometimes believe what they’re told… but never doubt what they conclude”

So remember…

Instead of thinking like a typical marketer or salesperson... think like a prosecutor who's building a case for the jury to accept their Thesis / One Buying Belief.

And try to get the reader to reach their own conclusion…

Because if you do, you'll be able to "short-circuit" people's natural sales resistance...

And you'll be able to make way more money...

Which means more freedom, happiness, and fulfillment for you.

Now…

There’s ONE LAST THING you need to know if you really want to use this method effectively:

For people to really accept your "One Buying Belief"...

…you also need to establish a series of SUB-Beliefs that lead them to that One Buying Belief.

Because – according to Dan Kennedy:

“If you can get your prospect to agree with the RIGHT set of Beliefs… In the right order… Then making the sale is almost inevitable.”

So how do you do THAT?

Well…

You *could* use something like Dan Kennedy’s Sequence of 9 Agreements.

These stand for:

Sub Belief 1

Possibility

"Hmmm, interesting… YES, this could actually work”

This is just the possibility of your Big Promise.

DO NOT assume your ideal prospects automatically believe this. Many don’t.

Sub Belief 2

Beneficial Nature

“YES, this could be beneficial for me”

Remember the "So what?!" Filter? Your Promise must be BIG enough to compel action

Sub Belief 3

Attainability

"YES, this is actually practical for me to attain”

You need to show them that this is practically attainable, not just a fantasy.

Sub Belief 4

PERSONAL Attainability

“YES, this is actually attainable for ME” (against all odds)

The sad truth is that most people have FAILED multiple times before in life.

Therefore, their “Fear of failure” and associated criticism is often stronger than the possibility of gain.

So you need to showcase lots of social proof elements from people similar to your prospect.

Sub Belief 5

Prior Failures NOT Prospect’s Fault

“YES, this is profoundly different from anything I’ve tried before”

This is where you empathize with your prospect through stories and lots of “Reason Why” elements that explain why prior failures weren’t their fault.

Additionally, this is also where the “Unique Mechanism of Problem” comes into play.

Sub Belief 6

PERSONAL Beneficial Nature

“YES, this is exactly what I need!”

This sub-belief is ALL about giving your prospects reasons why taking action makes sense for THEM.

It isn’t just about general benefits… but personal benefits for THEM.

Sub Belief 7

Advantageous or Urgent Timing

"YES, now I understand why this is super urgent!”

If you’re reading this, you probably know that Urgency / Scarcity is necessary to sell effectively.

This is the part where you leverage these techniques to compel them to act.

The more specific reason(s) you can use on why NOW’s the best time to buy, the better.

Sub Belief 8

PERSONAL Advantageous or Urgent Timing

“YES, now I understand I have to get this NOW!”

Now look… It’s one thing to give them generic urgency…

But it’s waaaay more powerful if you can make it feel like they PERSONALLY have to act now!

(overcoming their objections related to "I'll buy tomorrow")

Sub Belief 9

Personal Appropriateness

“YES, now I understand why this is my ONLY salvation”

Once you get to this point, you can be 95% sure enough of their beliefs have been shifted to finally establish the “One Buying Belief”.

Pretty cool, right?

Now…

If this sounds a bit too abstract to you…

Here’s a more concrete EXAMPLE to establish the following One Buying Belief:

The Most Effective Way To 3x Your Conversions Is With The “Neuroplastic Belief-Shifting Framework”

Let’s see what the 9 sub-beliefs would look like in this case:

  • 1 – Possibility: Re-discovering the old-school fundamentals is the best way to be successful today
  • 2 – Beneficial Nature: Once you understand the fundamentals, everything will suddenly make sense!
  • 3 – Attainability: It’s actually easier than you think! I did the work for you… going back in time and breaking down 100+ sales letters, to extract and systematize their wisdom for YOU
  • 4 – Personal Attainability: It doesn’t matter if you’re not a pro copywriter or marketer, because once you discover these secrets, you’ll be ahead of the game
  • 5 – Prior failures are not the prospect’s fault: a lot of so-called “gurus” try to sell you watered-down versions of these fundamentals that don’t work. It’s not your fault, you’ve been misled to focus on shiny new tactics
  • 6 – Personal beneficial nature: Since people are more jaded than ever… and can see past hypey copy… using the “Neuroplastic Belief-Shifting” Framework gets you raving fans who’ll buy from you and love you at the same time
  • 7 – Advantageous or Urgent Timing: But you can’t delay any longer because “winter is coming”... and those who don’t know these secrets will be left out for the wolves
  • 8 – Personal Advantageous or Urgent Timing: If you don’t get this, you’ll be left in the dark… and you’ll keep on “scraping by”
  • 9 – Personal Appropriateness: This is the ONLY thing that can help you consistently sell more (for yourself or your clients) – without using aggressive sales tactics or hypey marketing

Does this make sense to you?

I hope it does… 

Because this is an EXTREMELY powerful strategy!

So much so – in fact – that after I discovered it…

I couldn’t just idly “sit by”, doing nothing with it.

I knew I HAD to test it in real-world conditions to see how well the theory holds up to real life.

And over the course of the last 10 months, that’s exactly what I did…

Because it’s one thing to have a promising new methodology in theory…

But a completely different thing to actually make it work in practical, real-life situations.

I mean…

That’s kind of like having a HOT girlfriend in an MMO game… VS… having one in real life.

You get the idea 😃

A Trial By FIRE!
"Battle-Testing" My Breakthrough System

Would It Stand Up To The REAL World… 

Or Would It Fail Miserably? 

It was Time To Find Out...

So the FIRST thing I needed to do after discovering this new method was to validate it with a client.

I couldn’t just idly sit by.

And as luck (or rather Fate) would have it…

A fellow member in Brian Kurtz’s Titans Xcelerator MastermindTom Matzen – sent me a message…

(Literally just a few days after I was putting the finishing touches on the framework!)

To ask me if I could create a long-form sales page for their impressive online event, Strategic Alliance LIVE.

Normally, I wouldn’t want to take on such a massive project at that time because I was working on some other stuff…

But I was like:

“Hell yeah, this is the PERFECT opportunity to test the “Neuroplastic Belief-Shifting” Framework in real-life conditions!”

So I jumped on a call with Tom…

We talked specifics…

And I cleared out my calendar for 2 weeks to complete this project.

Little did I know…

With This Breakthrough Method – I Actually Completed The FULL Sales Page In Just FOUR (4) Days!

Let me repeat that:

A 50-page long-form sales page…

From start to finish (including the research part!)

...In just 4 days 😁

Along with Darth Vader himself, I was also totally blown away!

You see...

Normally, a mammoth project like this would have taken me – or virtually any other copywriter I know – AT LEAST 2 weeks…

…NOT 4 days!!!!

I mean… 

The research part itself for such a project usually takes people at least 1 week!

But in this case, I got through it in about 6 hours!

Now, a quick caveat here:

Tom definitely was a DREAM CLIENT.

He knew his existing marketing funnels well…

Had a great product…

And plenty of Proof elements to back all this up.

But still…

The ONLY reason I was able to extract everything I needed out of him to CRUSH this project… is because I used a completely different approach to doing marketing research.

One I now call: 

“The "No-Nonsense" 80/20 Marketing Research Process”

Anyway…

As I said, I completed the full page in just 4 days…

Then also consulted with Tom’s team to build a nice high-converting page for it…

(with UX, UI, design, and CRO tips)

And then the page was scheduled to go live in just 2-3 weeks – as it was pitching a big 5-day virtual event coming up.

Fast-forward about another 2 weeks AFTER the event…

And we jumped on a call with Tom to discuss how the new page performed.

He Was Completely Blown Away By The STAGGERING Increase In KPIs!

Now…

I can’t share all the numbers with you…

But here are a few MASSIVE improvements the new sales page achieved:

1 – Show Up Rates

Original Sales Page: 40%

NEW Sales Page: 62% (a 50% bump!)


2 – Conversions Rates During The Event

Original Sales Page: 12.5%

NEW Sales Page: 33% (an almost 3X increase!)


3 - Sales

Original Sales Page: low 7-figures in total

NEW Sales Page: $640,000 cash in hand… plus $50 MILLION in signed contracts!!!

(any way you slice it, that’s a STAGGERING increase!!!)


Essentially…

The show-up rate was higher. 

The participation rate was higher. 

And the back end was (MUCH) higher. 

An all-around “Home Run”, basically.

So why did the new page work so well?

Well, there are many reasons…

But the most important one is that I designed the entire message around the “Neuroplastic Belief-Shifting Framework”.

And it worked like GANGBUSTERS!

It engaged the target audience at a FAR deeper level… and motivated them to come for the RIGHT reasons.

And because of this framework:

  • The right fit client was there…
  • For the right reasons
  • So they got more out of the event…
  • So they were more motivated in investing with Tom and his team at a higher level.

The whole message built upon itself.

Now...

If you’ve ever been involved in organizing such an event, you KNOW these numbers are off the charts!

But wanna know a secret?

The REAL reason why this sales page converted so well?

It’s NOT because I used some kind of “voodoo magic” to trick people into buying…

It’s because I designed the entire message around the “Neuroplastic Belief-Shifting Framework”.

And as a result, we got MORE customers...

And – most importantly – WAY BETTER QUALITY customers.

Simple as that.

In fact, this is what Tom said about my breakthrough method and the experience of working with me:

Pretty cool, right? 😁

Imagine how it would feel if you also got a kickass testimonial like that from a Dream Client…

Imagine how much peace of mind, confidence in your copywriting abilities, and new opportunities this would give you!

You’d never have to feel that dreaded “Impostor Syndrome” again…

Because you’d possess the ability to craft high-converting sales copy on a whim…

And the game-changing money skill to reliably generate more sales, better customers, fewer refunds, and a happier life.

Or in other words, you’d have…

“The Midas Touch”

Wouldn’t that be cool?

It certainly would…

So I wanted to turn that wish into reality!

At this point, I was like:

“OK it seems like I’ve successfully deciphered the secret “copywriting source code” behind the most persuasive sales messages of all time… and it WORKS with clients… so now it’s time to test it with more people”

So I decided to create an exclusive 8-week “group implementation program” to further refine my method…

(that then became a 12-week program 😀#overdeliver)

… And see how well it works if I try to teach it to others as well.

HOWEVER…

I DEFINITELY didn’t just want to create “yet another course”.

There are pleeeeenty of those out there. 

(with usually pretty low-quality stuff inside)

Especially since most so-called “gurus” only teach whiz-bang surface-level tactics that are already over-used when you first learn about them.

No.

I wanted to create a NEW “Emotional Response Marketing SYSTEM”…
  • Based on the timeless wisdom of the greatest copywriters and marketers of all time
  • That merges the most effective direct response principles with what’s working NOW in 2022
  • Into a repeatable, step-by-step process that anyone can use with ease

But before I could start…

I needed to know what this new program SHOULD NOT be.

So I polled my list, and asked them the following question:

“What is something you hate about the copywriting courses you've taken so far? (please be as detailed as possible)”

And after 87 responses…

It was pretty clear what people DID NOT like in popular copywriting / marketing programs out there:

Things like…

  • Too many tactics and templates… but not enough deep psychology explaining those tactics
  • Too much rambling and fluff… instead of a structured, practical step-by-step approach
  • Too much generic info… and not enough real-world examples that clearly demonstrate the point
  • Boring lessons that recycle the same old “truths” over and over again… without adding anything new
  • Disinterested and bored teacher… instead of someone passionate about their craft
  • Lots of random tips, tricks, and “hacks”... but without actionable guidance on HOW to implement
  • Supposedly “fill-in-the-blanks” templates… that ONLY work in certain situations and niches
  • Not enough focus on the proper fundamental principles of copywriting and marketing
  • Fake gurus selling get-rich-quick schemes… that almost NEVER work in real life
  • Lessons that barely scratch the surface… instead of going DEEP to the source

Can you relate to any of these?

If so… you’re not alone.

In fact – 99% of copywriters, marketers, and entrepreneurs out there have complained about AT LEAST one of these above (including me!)

And because of this, the whole industry gets a bad rep.

So I wanted to change that.

I wanted to create a true breakthrough program that fixes ALL these problems…

And IN ADDITION to helping you 3X your conversions in 3 months (or less):

Also empowers you to:

  • Gain unshakeable confidence in your copywriting and marketing skills
  • Become a well-respect expert who consistently pumps out winning copy
  • Feel safe & in control of your life, without feeling like an “impostor” or “fraud”
  • Enjoy more wealth, health, and happiness in your business and in your life

A pretty gargantuan task, I know…

But I was like:

“Challenge Accepted!”

So in March 2022, I ran a mini-launch campaign pitching the idea to my email list…

Along with members of Brian Kurtz’s Titans Xcelerator mastermind.

I knew – right from the start – that I needed HIGH-QUALITY people to validate my method with…

So they would actually show up on our live calls, ask smart questions, give meaningful feedback, and implement what I would teach.

After a week, I ended up with 34 amazing beta students…

And on the 7th of April, 2022, I officially kicked off my new prototype program.

Needless to say, I dedicated MOST of the next 12 weeks sifting through THOUSANDS of pages of my notes… 

Revisiting SCORES of past projects I did with various clients…

Looking up past wisdom from OG copywriters and marketers…

And CONDENSING all of this into a UNIQUE strategic blueprint for consistently creating high-converting marketing messages – in a no-nonsense way.

And after who knows how many work hours…

Late nights “burning the midnight oil”…

And feedback sessions…

After everything was said and done…

I managed to build something truly extraordinary that BLEW AWAY all the beta students!

(and keep in mind, most of these people are high-level entrepreneurs and copywriters!)

Yes, yes, I KNOW I’m biased here… 

Since this is essentially my “Magnum Opus” creation…

But...

take a look at what Founding members Have said about the program:

Max Bernstein

Marketing Director

"The unique way Csaba structured the information… It just makes so much sense! From how he structures base level info, to the emotions, into really checking the box on everything you need to create persuasive sales messages (regardless if you’re starting from scratch or more advanced)."

Shawn Cartwright

Executive Director

“Csaba’s unique new program is much more than just copywriting… it goes DEEP into the Strategy and Psychology of results-driven marketing. I've seen a lot of books & courses on copywriting & marketing, but this takes a completely different approach. It ties the key concepts together into a system that's flexible, but powerful.”

Shannon McCaffrey

CEO, Soulful Marketing

“I've studied under people like Dan Kennedy, David Garfinkel, Bill Glazer, John Carlton, Todd Brown, you name it! But the way Csaba lays out this program – from start to finish – and his whole process of creating persuasive marketing messages is just BRILLIANT! He totally overdelivers!"

Sonam Z. Tenzin

Freelance Copywriter

"There are so many good copywriting courses out there, but since going through this program, I don't feel the urge to buy another copywriting course… because, at this point, it’s hard to imagine someone else is going to create something to top what Csaba has done.”

Ted Prodromou

Leading LinkedIn Expert

"I've taken so many copywriting courses over the years… I took the AWAI Course probably 15 years ago... worked with John Carlton, Ray Edwards, and all the best copywriters you can think of… and this is BY FAR the most comprehensive copywriting program I've ever taken. Csaba, you've done an amazing job! "

Carlos Felipe

Offer Owner

"Honestly, this has been the BEST program I’ve been through. I got a whole new vision about copywriting & marketing. Today we’re selling about $70,000 - $80,000 every single month, and I credit a lot of this to Csaba and all the knowledge I got from this course… really satisfied, you should get this too.”

And I have 25+ similar raving testimonials (so far) to back up my claims.

This new method REALLY works!

And the copywriters, marketers, and business owners who’ve been exposed to it – from beginners to more advanced experts – have ALL experienced some serious “AHA Moments”...

And often life-changing results after going through this system!

In fact…

People were using the powerful strategies in this program to:

  • Supercharge their sales with an existing offer they’re currently selling
  • Create winning marketing campaigns for NEW products
  • Craft high-converting copy for their clients… and generate a bunch of extra sales for THEM (Helloooo bigger paychecks and more referrals!)
  • Convert waaay more traffic as affiliate marketers (including CRUSHING their competition on leaderboards 😎)
  • AND MOST IMPORTANTLY: Finally understand – on an almost visceral level – how persuasion REALLY works in marketing… and how to reliably create profitable marketing campaigns for the rest of their life (an *amazing* money-skill to have!)

So at this point, the data was crystal clear:

The Most Effective Way To 3x Your Conversions REALLY IS With The “Neuroplastic Belief-Shifting Framework”

And since scores of people have been asking me about my system and how they could get a slice of it…

I’ve recently decided to *officially* launch it to the public!

Which means you can now get your hands on it too, should you choose.

I call this unique system "Breakthrough Conversions Academy"...

And it holds the power to 3X your conversions, sales, and customers in 3 months (or less!)

Introducing...

BREAKTHROUGH CONVERSIONS ACADEMY

The ONLY emotional response marketing system that merges the timeless wisdom of the greatest copywriters and marketers of all time with what’s working NOW in 2022...

Into a repeatable, step-by-step process that anyone can use with ease.

That’s right.

This is the ONLY program where someone went through all the G.O.A.T.s of copywriting…

Dissected their work…

Reverse-engineered their brilliance…

Extracted their unique essence…

And put them all into ONE breakthrough step-by-step system that WORKS.

In fact, Breakthrough Conversions Academy is a completely NEW way to look at marketing and copywriting…

That has the power to 3X your conversion rates in 3 months or less…

And will empower you to:

  • Dramatically boost your current conversion rates and sales in an ethical way
  • Gain unshakeable confidence in your copywriting and marketing skills
  • Cut the time you need to create winning sales letters, emails, or ads in HALF 
  • Become a well-respect expert who consistently pumps out winning copy
  • Quickly and consistently create high-converting funnels (for yourself or your clients)
  • Feel safe and in control of your life, without feeling like an “impostor” or “fraud”
  • Enjoy more wealth, health, and happiness in your business and in your life

EVEN IF:

…You’ve tried something like this before but failed

…You feel mortified each time you launch a new campaign

…You often struggle with “Impostor Syndrome” or “Blank Page Syndrome”

…You despise selling to others and hate hypey marketing campaigns

…You feel like you’re stuck in your copywriting or business career

Kevin Rogers

Founder, Copy Chief

"Damn, Csaba’s not playing games!... he’s becoming a true authority on copywriting by breaking down sales letters with great care, love, and detail... while still bringing the enthusiasm of a student!" 

Kristen Driscoll

Lead Copywriter, PaleoHacks

“The second I heard Csaba was offering a copywriting course, I bought it. I’ve been following his copy breakdowns for a while, and I’m lucky enough to be in a high-level marketing group with him. I’m always so impressed by his insights and ideas. He has a wealth of knowledge to share, and I highly recommend anyone grab his course.

Brandon Rowe

Financial Publishing Veteran

"I've been writing copy for nearly 20 years now. I could have saved myself a lot of trial and error if I had started with a course like Csaba's. NONE of it is based on guesswork... Rather, it's practical advice pulled from what's proven to work."

Here’s How Breakthrough Conversions Academy Will Get You There

There are 9 foundational modules…

EACH one specifically engineered and battle-tested to give you the most no-nonsense practical help to consistently create persuasive marketing messages with ease.

These are:

1

Module 1

The Fundamental Principles of Direct Response Copywriting


In this foundational module, you’ll discover:

  • The PUREST essence of copywriting nobody talks about today (and believe me, I’ve looked…)
  • The "Promise-Believability" Matrix… a unique new way to look at persuading people to buy
  • Why – in 95% of cases – you aren’t really selling what you THINK you’re selling (And what you’re ACTUALLY selling through your product or service)
  • The #1 way to melt away your prospect’s objections with ease… and turn them into devout BELIEVERS for life
  • The “mother” of ALL copywriting formulas… Single-handedly responsible for BILLIONS of dollars in sales (and NO, it’s not “AIDA”, “PAS”, or “PPPP”)
  • Eugene Schwartz's 4 game-changing marketing secrets that revolutionized the marketing industry as we know it. (In fact, one of these is the sole reason why sales funnels exist today!)
  • 7 proven ”quick-n-dirty” copywriting templates & checklists you can use to reliably pump out winning copy FAST – even if you’re a beginner

2

Module 2

The Psychology Behind Persuasive Copywriting & Copy-Thinking


I promise you’ve never seen a more advanced masterclass in emotional response marketing before.

In this module, you'll discover:

  • The secret evolutionary psychology behind persuasive messages that NO ONE talks about
  • A deep dive into the world of emotional persuasion… through the lens of the BEST emotional copywriters of all time
  • How to identify & tap into your ideal prospect’s deepest NEGATIVE emotions like Shame, Fear, Anger, and Guilt
  • How to identify & tap into your ideal prospect’s deepest POSITIVE emotions like Redemption and Unconditional Acceptance (Often-overlooked emotions that actually drive action like CRAZY!)
  • The BEST way to infuse these powerful emotions into your "Big Ideas" and Headlines to make them 10X more effective!
  • 7 core desires 99.9% of people constantly crave like crazy… and how to use these in your copywriting for maximum effectiveness

3

Module 3

The "No-Nonsense" 80/20 Marketing Research Process


Yes, yes – I know research isn’t the sexiest of topics out there…

But it’s an absolutely essential aspect of creating winning marketing campaigns.

So...

To make this important topic as painless and swift as possible, I scoured through thousands of pages of my notes… 

Revisited scores of past projects I did with various clients…

And analyzed how the best of the best copywriters did their own research…

To come up with a totally UNIQUE blueprint for doing marketing research FAST, in a no-nonsense way.

That’s why, in this module, you’ll discover:

  • The REAL reason why research is soooo essential if you want to be successful
  • The ONLY 8 things you need to look for while doing research. (Most people waste 10s of hours “mindlessly” researching… but armed with this list, you’ll cut your research time by 80%!)
  • My custom-built “Ultimate Marketing Research Kit” that’s so effective… several past students have joined the program JUST to get access to this!
  • 5 of the BEST places to find exactly what you’re looking for FAST in 2022
  • How to know when you’ve done enough research… so you don’t spend any more time on it than needed!
  • 6 sneaky research mistakes you NEED to avoid like the plague! (HINT: 95% of copywriters are guilty of at least one… Are you?)
  • A simple process for finding the 7 key marketing campaign elements you need for winning campaigns
  • Pulitzer Prize-winning reporter’s coveted “6W Method” to quickly and reliably do high-impact customer research if you’re short on time

4

Module 4

The “Sacred Trinity”: Big Ideas, Headlines, Leads


This is where the “rubber meets the road”...

Because Module 4 is all about the highest-impact copywriting elements out there:

Big Ideas, Headlines, and Leads… PLUS, how they actually relate to each other.

So in this module, you’ll discover:

  • Why I call these 3 the "Sacred Trinity"... and how these elements all relate to each other
  • The mystical "Big Idea" concept... Demystified! (with plenty of practical examples, case studies, and even formulas!)
  • Previously untold A-list copywriting secrets about attention-grabbing headlines. (If you’ve ever wanted to improve your Headline game… you’ll LOVE this part!)
  • 6 of the greatest Lead “types” to start any sales message with ease… While building irresistible emotional desire in your prospect
  • My simple 10-step framework for creating any type of Lead in 15 minutes or LESS
  • My go-to "quick-n-dirty" Universal Lead Template you can copy-paste into ANY sales message to make it 3X more persuasive FAST

5

Module 5

The "Golden Thread" That Connects Your Big Idea With Your Offer


Once you know the secrets of the “Sacred Trinity”, it’s time to connect these elements with your Offer.

How?

Module 5 reveals everything. 

Inside this game-changing masterclass, you’ll discover:

  • How to effectively use the “Neuroplastic Belief-Shifting” Framework in ANY sales message
  • 6 things you NEED to know before weaving your "Golden Thread" (ATTENTION: Miss just 1 of these… and your entire marketing argument might crumble!)
  • What NOT to do when identifying your "North Star": The One Buying Belief!
  • A super simple persuasive message template you can use to consistently pump out winning pieces of copy in just 30 mins (or less)
  • 3 unique belief-shifting strategies that melt away objections with ease (And covert even the most skeptical of people!)
  • How to do Proof Marketing RIGHT… without boring your readers to death
  • Agora Financial’s secret “CPB Technique” that makes their front-end promotions so profitable (A method so powerful, even Evaldo Albuquerque, the highest-paid copywriter of all time SWEARS by it!)
  • The 10 questions your prospects are always subconsciously asking when reading your copy… And how to pre-emptively answer them successfully!

6

Module 6

How to Make Your Competition Irrelevant by Using a Unique Mechanism


Our next topic is about Unique Mechanisms…

Which are essential in today’s world of “high-market sophistication” audiences.

During this module, you’ll discover:

  • What exactly is a "mechanism" (and why you also badly need one… especially today!)
  • The crucial difference between “common mechanisms” VS. “Unique Mechanisms” (And how to make yours truly stand out!)
  • How to find your unique mechanism in just 3 simple steps – even if you’re starting from scratch!
  • DOZENS of practical unique mechanism examples used in all sorts of proven marketing campaigns (Some of which have generated over $1 BILLION!)
  • The often-misunderstood (but critically important) difference between a Unique Mechanism (UM)… and a Unique Selling Proposition (USP)
  • What never to call your Unique Mechanism… EVER! (Seriously… this one mistake can single-handedly invalidate your entire mechanism in an instant!)

7

Module 7

Once Upon a Time, There Was a "StorySelling Masterclass" That  Rocked


Next up, Storytelling on STEROIDS! (which I like to call “StorySelling”)

In this module, you’ll discover:

  • The REAL reason why almost every single persuasive message needs to use storytelling
  • The essential fundamentals of StorySelling you need to understand to create not just compelling stories… but PROFITABLE ones!
  • Why focusing on the story itself isn’t enough – no matter how good it is… (And the often-overlooked “secret ingredient” of great storytelling!)
  • The 4 “pillars” of highly effective StorySelling almost no one talks about
  • How to create a kickass Character / Hero for your story that your audience will easily resonate with
  • Ever heard of the “Hero’s Journey” before? You have? Well…that’s cool, and all… BUT did you know that there are actually TWO (2) journeys the Hero goes through, not just one? And this is THE single biggest point of difference between stories that are “meh”... and stories that are AMAZING!
  • 7 proven story archetypes you can copy/paste into your marketing funnels for an easy conversion boost
  • Where exactly to use these stories in your funnels (+ other useful tips)

8

Module 8

How To Create An Offer So Irresistible... Only a LUNATIC Would Ignore It


Once you have your “Big Idea”, Headline, Lead, Golden Thread, Unique Mechanism, and Stories…

It’s time to finally create an offer they can’t refuse!

So in Module 8, you’ll discover:

  • What exactly is a lucrative Offer (and how to make yours irresistible)
  • The #1 principle of ridiculously good offers you must always start with (DO NOT ignore this… because otherwise, your offer will fall flat on its face!)
  • How direct marketing TITANS like Claude Hopkins, Gary Halbert, Todd Brown, and Alex Hormozi approach irresistible offers (Including their popular frameworks!)
  • The ONLY 8 core offer “types” you need to successfully launch any type of product or service
  • Advanced risk-reversal strategies that melt away objections with ease… and know people off the fence like crazy!
  • How to present your offer for MAXIMUM impact in MINUMUM time
  • 5 proven offer blueprints you can steal and install in various parts of your sales funnels

9

Module 9

From "Master Structure" to Breakthrough Copy


In this strategic overview session, we’ll revisit the most important 80/20 principles of key topics like:

  • The Fundamental Principles of Direct Response Copywriting
  • The Psychology Behind Persuasive Copywriting & Copy-Thinking
  • The "No-Nonsense" 80/20 Marketing Research Process
  • The “Sacred Trinity”: Big Ideas, Headlines, Leads
  • The "Golden Thread" That Connects Your Big Idea With The Offer
  • How to Make Your Competition Irrelevant by Using a Unique Mechanism
  • Once Upon a Time, There Was a "StorySelling Masterclass" That  Rocked
  • How To Create An Offer So Irresistible... Only a LUNATIC Would Ignore It
  • The Breakthrough Copy Development Process (with Real-Life Example!)

Breakthrough Conversions Academy Comes With:

High-Quality Video Lessons

Conveniently cut up into manageable lessons... that you can also SEARCH based on keywords to quickly find what you're looking for 

Audio Version Included

Each module also includes the MP3s for the video lessons... so you can listen to them on the road or while you're doing something else

Lots of Helpful Resources

Like checklists, cheat sheets, templates, worksheets, and other goodies that make your discovery journey much easier

As You Can See...

Breakthrough Conversions Academy really is:

  • The ONLY emotional response marketing system…
  • Based on the timeless wisdom of the greatest copywriters and marketers of all time… 
  • That merges the most effective direct response principles with what’s working NOW in 2022 
  • Into a repeatable, step-by-step process that anyone can use with ease

And the best part?

When you join, you get lifetime access to a proven system that will always be relevant…

(INCLUDING FUTURE UPDATES!)

Because the fundamental principles of human persuasion and psychology NEVER change.

Tactics change… media platforms change… and “fashionable” things change…

But NOT fundamental human psychology!

And Breakthrough Conversions Academy is all about hacking fundamental human psychology to convert more people and make more sales.

You can use this proven system to:

  • Supercharge your sales with an existing offer you’re currently selling
  • Create winning marketing campaigns for NEW products you’d like to sell
  • Craft high-converting copy for your clients… and generate a bunch of extra sales for THEM (so that they’ll pay you more and flood you with tons of referrals!)
  • Convert waaay more of your traffic, if you’re an affiliate marketer (and if there’s a leaderboard, crush your competition 😎)
  • AND MOST IMPORTANTLY: Finally understand – on an almost visceral level – how persuasion REALLY works in marketing… and how you can reliably create profitable marketing campaigns for the rest of your life! (an *amazing* money-skill to have)

Big claims, I know…

BUT...

Here's What Brian Kurtz Says About Me And 

Breakthrough Conversions Academy

“For a young guy, Csaba embodies the 7 characteristics that are part of all the best copywriters and copywriter coaches I've ever been around:

The hunger, the insatiable curiosity, the ability and the desire to have feedback loops, the passion for the craft and for how he writes, a knowledge of direct marketing principles (which a lot of copywriters don’t bother with), a sense of humility, and also just a great body of work for a very young guy.

He's got the whole package… and being in Csaba’s presence in any way – especially in his community, as he's teaching through his Breakthrough Conversions Academy – will be an exhilarating experience for anybody who experiences it and Csaba.

So I recommend Csaba as a teacher. I recommend him as a student. And I recommend him as a wonderful human being who I’m so glad is in my life and in my mastermind… teaching my mastermind stuff that I'm not an expert in.

He embraces everything about the craft of copywriting, the past, he respects his mentors, and I can't recommend him enough… and I'm hoping for a lifetime of sharing and learning with him, from him.”

.

Brian Kurtz

Legendary Direct Response Marketing Veteran

More Nice Things Breakthrough Conversions Academy Alumni Are Saying About The Program 🤩

"I've taken so many copywriting courses over the years… I took the AWAI Course probably 15 years ago... worked with John Carlton, Ray Edwards, and all the best copywriters you can think of… and this is BY FAR the most comprehensive copywriting course I've ever taken. Csaba, you've done an amazing job! "

.

Ted Prodromou

Leading LinkedIn Expert

“Csaba’s unique new program is much more than just copywriting… it goes DEEP into the Strategy and Psychology of results-driven marketing. I've seen a lot of books & courses on copywriting & marketing, but BCA takes a completely different approach. It ties the key concepts together into a system that's flexible, but powerful.

.

Shawn Cartwright

Executive Director, TCCII

"The unique way Csaba structured the information… It just makes so much sense! From how he structures base level info, to the emotions, into really checking the box on everything you need to create persuasive sales messages (regardless if you’re starting from scratch or more advanced)."

.

Max Bernstein
Marketing Director, Almost Passive Income

"Csaba’s materials are in-depth, clear, masterful, and he overdelivers like crazy… having added more modules and guest appearances during the course. He’s thorough, he’s a good presenter, and it's not bad to look at either for any of you ladies out there ;) I highly recommend his Breakthrough Conversions Academy program!"

.

Jon DeCamp
Digital Marketing Expert

"No matter where you are on your copywriting journey, you'll learn something from Csaba. Plus, he really has a gift for taking complex information and concepts from all these different places… and condensing them for you in a very simple way. You can't go wrong with Breakthrough Conversions Academy"

.

Bryan Clark

Customer Experience Strategist

"The “Hungarian beast” always overdelivers at what he brings to the table… and his scientific look towards copy, marketing, and distilling the magic behind high conversions. ALL the info Csaba shares in the program is just MINDBLOWINGLY GOOD in terms of what you're going to learn and how to actually put it into practice.”

.

Lars Konijnenberg

Founder, One Punch Marketing

"There are so many good copywriting courses out there, but since going through this program, I don't feel the urge to buy another copywriting course… because, at this point, it’s hard to imagine someone else is going to create something to top what Csaba has done.

.

Sonam Zahrt-Tenzin
Freelance Copywriter

“Breakthrough Conversions Academy goes waaay beyond just copywriting… because it's powerful strategic advice: Marketing + Sales Strategy + Offer creation in a genuine way. So for me, I found it extremely valuable. It’s really a no-brainer”

.

David Teszár
Freelance Copywriter

“I've studied under people like Dan Kennedy, David Garfinkel, Bill Glazer, John Carlton, Todd Brown, you name it! But the way Csaba lays out the course – from start to finish – and his whole process of creating persuasive marketing messages is just BRILLIANT! He totally overdelivers!"

.

Shannon McCaffery

CEO, Soulful Marketing

“This has been one of the BEST investments I've made and I'm so thrilled I came across Csaba and his work! The unique way he approaches copywriting for anybody guarantees you're going to learn something incredibly valuable that will enhance the work you're doing."

.

David Baer

Marketing Consultant, The Prepared Group

“Csaba is one of the best people I’ve ever met at distilling and synthesizing information in a way that is relevant, repeatable, and easy to follow. He studies copy, breathes copy, and possibly even reads copy on the toilet! If you want to communicate your ideas in a way that persuades and moves people, you NEED to take BCA!”

.

Brandon Fong

Founder & Podcast Host

“I've taken many copy courses, and I know firsthand how “hit or miss” these can be… but Breakthrough Conversions Academy is unlike anything I’ve seen before! Because Csaba collected (and filtered) ALL of the best lessons from the most successful copywriters and marketers of all time, and compiled it into a unique new system that WORKS.”

.

William Zsolnai

Freelance CopywriterFreelance Copywriter

Now, Here’s The Thing:

For you to try to figure all of this out yourself will require AT LEAST 10,000 hours…

And in my experience, you’re going to blow AT LEAST $200,000 (or more!) in mistakes and failed projects to get the same experience and achieve the same results I’ll be teaching you.

And if you were to hire me as a 1-on-1 coach to personally take you to the next level…

You’d have to shell out $500 PER hour in coaching fees… 

(which, you can imagine can get very expensive, VERY quickly)

Alternatively...

You could also join expensive “premium” courses that cost $3,000-6,000 from well-known celebrity "gurus"… 

…only to discover that most of these are usually FULL of fluff and a never-ending barrage of pitches and upsells 😅

Yikes!

However…

Since you’ve been following my work for some time, I'm not going to charge something ridiculous like that for Breakthrough Conversions Academy.

Not even close!

(even though the incredible value inside certainly warrants it)

Because you’ve actually made the effort to open this letter and read it until this point…

(meaning that you’re CLEARLY committed to improving your life)

I’m going to give you a MUCH better deal today… 

Because I always like to support those who are committed to taking action and improving their life.

Now…

If at this point you’re like:

“OK, just let me know the details already, will you?”

You know...

My guess is that – by now – you're thinking that I’ve put together a pretty amazing offer for you.

But there's ONE thing that you should know about me…

Just “Good Enough” Ain't Good Enough For Me!

Because I want to give you an offer so irresistible... it REALLY becomes a no-brainer for you!

So as I was putting the program together… 

And I looked at the incredible value that Breakthrough Conversions Academy already offers…

I got incredibly excited!

Excited about all the amazing changes that those who choose to invest in it would be making in their lives.

But Then I Had A Thought…

If someone had just invested in this amazing program… And had everything mentioned before taken care of…

What ELSE would they need? 

And I realized!

Although this program gives them a proven step-by-step playbook for creating ridiculously persuasive marketing messages…

They would get EVEN BETTER results if they also got practical training from some of the BEST copywriters and marketers alive today.

So I thought… 

“Why not give them that, too?”

So I invited my friend – Kevin Rogers – (the founder of CopyChief.com) to hold a special “closed-door” masterclass for our Founder’s Circle called:

“The Advanced Copy Creation Blueprint: The Fool-Proof 9 Point Process For Writing A Winning Ad Every Time”

In this special masterclass (and the Q&A session after it), Kevin personally shared his deepest (darkest?) secrets with us when it comes to consistently creating killer ads and sales pages...

Including lesser-known secrets that allowed him to get away with charging $50,000 PER launch package when he was still working with clients!

This is THE perfect "companion bonus" to my own curriculum...

One that empowers you to use what I teach in Breakthrough Conversions Academy even more effectively!

This thing is EASILY valued at $999… 

But it’s yours FREE when you join today.

But Then I Had Another Thought…

If someone had just invested in this amazing program… and had UNLIMITED instant access to the entire training… 

AND Kevin’s coveted  “Advanced Copy Creation Blueprint”...

What ELSE would help them skyrocket their conversion rates FAST and dramatically increase their sales?

And then I realized: 

“You know, since tweaking Leads is probably the fastest way to uncover low-hanging fruits in your copy… why not invite a world-class expert to do a masterclass on Killer Leads?”

So that’s exactly what I did!

I invited my friend – Brandon Rowe – an Agora Financial veteran of 20+ years to share his experience on creating world-class leads that command attention…

And he put together the perfect masterclass for us called:

“4 Sneaky Lead Mistakes (And A Killer Formula that Works)”

And inside, he “spills the beans” on EVERYTHING you need to know about super-effective Leads.

So I decided to throw this in as well when you join Breakthrough Conversions Academy today 😉

And Then… I Had Yet ANOTHER Thought…

What if I also included something NOBODY else has in their program?

Something crazy valuable that would elevate Breakthrough Conversions Academy to another level?

So to sweeten the pot even more… 

I invited the legendary BRIAN KURTZ – arguably THE most connected veteran in the world of direct response marketing…

Who’s worked with practically ALL the greatest copywriters of all time…

Grew a publishing company to over $100.000.000 ($29 at a time!)...

And who I’m proud to call my friend…

To do a very special masterclass for us called:

"Little-Known Direct Marketing Secrets Revealed After 40 Years In The Business"

And inside this masterclass, Brian answered questions like:

  • How Brian started his direct marketing career back in 1981… and why he became so famous in this industry
  • A 15-min crash course into the evolution of direct response marketing... from Eugene Schwartz until today
  • The 7 characteristics of all the best copywriters who ever lived
  • Which copywriter would win in a present-day Battle Royale – in which they have to write a breakthrough control today in a niche they’re not familiar with (The answer to this will surprise you!)

PLUS...

Pretty soon I'll add even more cool BONUSES to the program, including:

  • Real-life copywriting audits
  • A unique "Breakthrough Big Idea" Scoring Tool
  • A massive collection of copywriting swipes written by me, neatly categorized
  • A handy MindMap to give you an even better strategic overview of the program
  • A Mammoth glossary of copywriting & marketing terms
  • A unique masterclass on maximizing AOV & your Upsells

...Just to name a few 😊

EVERYTHING I just mentioned so far... yours forever...

When you join Breakthrough Conversions Academy today.

Here’s A Recap Of All The Things You Get When You Join Today:

Get started right now and get:
  • The Complete Breakthrough Conversions Academy System – That reveals a unique new way to turn casual leads into profitable customers and raving fans for life… without being sleazy, overly aggressive, or sounding like a late-night infomercial (This is a $1,497 product)
  • ADVANCED No-Nonsense Masterclasses – On high-value topics like "Big Ideas", Headlines, Leads, Belief-Shifting, StorySelling, Offers, and more... EACH one presented through the unique lens of multiple A-list copywriters and titans of direct response (VALUE: $997… Yours FREE!)
  • Lifetime Access to a Private Facebook Group – Where you can get extra support, meet like-minded people, and grow together into a new elite team of superstar copywriters & offer owners (VALUE: $799… Yours FREE!)
  • BONUS #1: Kevin Rogers Special Masterclass – The Advanced Copy Creation Blueprint: The Fool-Proof 9 Point Process For Writing A Winning Ad Every Time (VALUE: $999… Yours FREE!)
  • BONUS #2: Brandon Rowe Special Masterclass – 4 Sneaky Lead Mistakes… And A Killer Formula that Works (VALUE: $999… Yours FREE!)
  • BONUS #3: Brian Kurtz Special Masterclass – Little-Known Direct Marketing Secrets Revealed After 40 Years In The Business (VALUE: $1,800… Yours FREE!)
  • BONUS #4: Real-Life Copywriting Audits – Over a dozen long-from breakdown videos I’ve personally done for various clients and companies, dissecting their sales pages or emails. (People pay me $500 for a single audit like this… which means this collection is valued at $6,000… But it’s Yours FREE!)
  • BONUS #5: The “Breakthrough Big Idea” Scoring Tool – A unique calculator custom-built for Breakthrough Conversions Academy that allows you to scientifically score your Big Ideas… and quickly separate AMAZING ideas from those that are “meh” (VALUE: $149… Yours FREE!)
  • BONUS #6: Csaba’s Personal Swipe Vault (TBD) – An impressive collection of high-converting copywriting examples written by yours truly… Including handy swipes like: email campaigns, launch campaigns, sales pages, landing pages, etc. (VALUE: $2,997… Yours FREE!)

So As You Can See...

The total value of EVERYTHING is 16,237 dollars!

Of course – as I said before – I'm NOT going to charge you $16,237 today... 

In fact, I’m not even going to charge you HALF of that…

Or half of THAT.

And not even half of THAT!!! 😮

So here is the deal:

Your investment for the FULL-BLOWN Breakthrough Conversions Academy program…

PLUS all the incredible goodies and BONUSES mentioned above…

Is just $1497.

That’s it.

So Here's What To Do NOW:

Simply click the big green button below...

And then you’ll be taken to a secure checkout page where you can complete your purchase fast and hassle-free.

And once your payment clears, you’ll get immediate access to the program…

Plus all the cool bonuses and goodies (and a few other cool things you’ll LOVE 😉)

Go ahead and get started right now by clicking the big green button below.

Join Breakthrough Conversions Academy Today!

Get started right now and get:
  • 9 FULL Modules that reveal a unique new step-by-step system for turning casual leads into profitable customers and raving fans for life
  • ADVANCED No-Nonsense Masterclasses on high-value topics like "Big Ideas", Headlines, Leads, Belief-Shifting, StorySelling, Offers, and more
  • Helpful Checklists, Cheat Sheets, Templates, and Powerful Resources that empower you with unshakeable confidence in your copywriting skills
  • Lifetime Access to a Private Facebook Group where you can get extra support, meet like-minded people, and get feedback on your questions
  • 5+ Unique Bonuses, including special masterclasses from Kevin Rogers, Brian Kurtz, and an ex-parter of an Agora affiliate company

If you have any questions or concerns about the course, I'm happy to help
[email protected]

YES! I Want More Conversions And Customers


money back

100%

60-day guarantee

You're 100% Protected By A 60-Day Money-Back Guarantee

Either you get stellar results, or you don’t pay

I, Csaba Borzasi, personally guarantee that:

Either you see a DRAMATIC boost in your conversions, sales, and confidence in your copywriting abilities with Breakthrough Conversions Academy…

… Or I will personally give you 100% of your money back.

That's right...

I’m so confident this will be a game-changer for you, I’m willing to offer you a FULL 60-day money-back guarantee.

HOWEVER…

Please not that this is NOT a “magic pill” or “get rich overnight without doing anything"-kind of solution.

And you can’t expect to "magically manifest wealth in your life" if you don’t do *anything* about it.

But if you DO watch the training and implement what I teach...

(and maybe even ask for my feedback as part of your assignments)

I personally guarantee you’ll see results.

Otherwise, you don’t pay.

So either you LOVE the program and see MASSIVE Results… Or simply send me an email within 60 days… show me you watched the main modules and gave the program an honest try… and I’ll give you 100% of your money back.

It's that simple.

Hope to see you inside,

-Csaba

Even MORE Nice Things Breakthrough Conversions Academy Alumni Are Saying About The Program 😁

“Unlike many other courses that can be superficial or become less relevant, Csaba perfectly integrates Knowledge, Skills, and Practice… and the templates he provides make sense. This will save you tons of time because he brought all the giants of strategic and direct copy into ONE course. I've seen it nowhere else and have loved every moment of it."

.

George Sotiropoulos

CEO & Senior Sales Executive – Sophiall

"I’ve studied Dan Kennedy, John Carlton, and numerous other copywriting legends… but what Csaba did differently was he brought the theory and methodology in... but he also brought in a practical application side of things, and showed us When, Where, Why, and How to execute the different strategies. He really did overdeliver in this program."

.

Shane Fielder

President & Business Coach – Samurai Innovation

"I read a lot of Dan Kennedy, Jay Abraham… but couldn't find a step-by-step program that I could implement. The very BEST thing about this course is that it’s laid out piece-by-piece very thoroughly, with an incredible amount of examples. It’s a spectacular program, and I’d recommend it to anybody.”

.

Darren Stork

Beauty Distributor

"Honestly, this has been the BEST program I’ve been through. I got a whole new vision about copywriting & marketing. Today we’re selling about $70,000 - $80,000 every single month, and I credit a lot of this to Csaba and all the knowledge I got from this course… really satisfied, you should get this too.”

.

Carlos Felipe

Offer Owner

“If you want a copywriting/marketing course that has it all (without the fluff!), then BCA is the course you’ve been waiting for! You will not find ANYTHING like it anywhere out there. Csaba has put so much time, energy, and effort to assemble the VERY BEST time-tested principles, strategies, and techniques that are super relevant and effective. This will save you so much time and effort.”

.

Naman Rao Gomi

Freelance Copywriter

"You know, I'm not a native speaker… and at the beginning of my copywriting career, I had absolutely no idea where to start and how to write effective copy for my clients. So that’s why I joined Csaba’s copywriting program. And after taking Breakthrough Conversions Academy, I'm now VERY confident in my ability to write high-converting copy for my clients, and I'm super super excited for that.”

.

Nguyen Tran Son

Freelance Copywriter

“What I really liked about the program was how Csaba did exactly what I was missing. He has studied so many courses and programs… has analyzed so many Top-level Marketers and A-list copywriters… has extracted all the important parts from their work… and has put all of this into a proven structure you can actually follow."

.

Maria Horschig

Conversion Copywriter for Small Businesses

“Csaba is an amazing, generous, patient teacher. Plus, he's also a great curator of the history of the art & science of copywriting. He breaks down the essential ideas of each of the GREATEST copywriters… and identifies that ONE technique you need from them and how to apply it. That’s worth the price of admission all by itself.”

.

Delmar Davis

Fitness Coach & Marketer

"In Breakthrough Conversions Academy, Csaba gives it his all… he shows you absolutely EVERYTHING when it comes to coming up with persuasive sales arguments. His knowledge is just unbelievable! Even though I previously had major trouble writing sales pages, after this program I was easily able to write a kick-ass sales page that I handed over to a client… and he was over the moon with it!"

.

Paul Hennessy

Email Copywriter & Automation Specialist

“This is a program that has something for you no matter where they are in their journey. So if you're fortunate enough to be on the page right now, consider making an investment with Csaba… because I can tell you from experience that you won't be disappointed. He will make sure that you have the success that you deserve. He WILL overdeliver”

.

Chris Mason

CMO – Titans Marketing

Join Breakthrough Conversions Academy Today!

Get started right now and get:
  • 9 FULL Modules that reveal a unique new step-by-step system for turning casual leads into profitable customers and raving fans for life
  • ADVANCED No-Nonsense Masterclasses on high-value topics like "Big Ideas", Headlines, Leads, Belief-Shifting, StorySelling, Offers, and more
  • Helpful Checklists, Cheat Sheets, Templates, and Powerful Resources that empower you with unshakeable confidence in your copywriting skills
  • Lifetime Access to a Private Facebook Group where you can get extra support, meet like-minded people, and get feedback on your questions
  • 5+ Unique Bonuses, including special masterclasses from Kevin Rogers, Brian Kurtz, and an ex-parter of an Agora affiliate company

If you have any questions or concerns about the course, I'm happy to help
[email protected]

So How’d You Like to Become My Next Success Story?

All you have to do is click the button above and get started today.

Now… 

Since this letter is almost over, I don’t want to do the whole “Red Pill vs. Blue Pill” shtick from the Matrix...

It’s way too overused at this point.

But the important thing is that – right now - YOU NEED to decide something.

Because here's the thing…

You can’t keep struggling forever with inconsistent cash flow without it claiming your sanity…

You can’t keep hustling like a slave laborer every single day, waiting for the big “AHA moment” without burning yourself out in the process…

And you can’t keep telling your loved ones that you just need “one more thing” before you really make it, without it poisoning your relationships…

No. 

It HAS to stop someday!

So look…

At this point…

YOU KNOW that re-discovering the fundamental principles and the timeless wisdom of OG copywriters is the BEST way to be successful today.

Once you understand these fundamentals, everything suddenly makes sense!

And it’s actually easier than you think…

Because I’ve Done The Work For You!

You see…

I “went back” in time to discover the timeless wisdom of the greatest copywriters and marketers of all time… 

Dissected their work…

Reverse-engineered their brilliance…

Extracted their unique essence…

And systematized their wisdom into ONE breakthrough step-by-step system that WORKS in 2022 (and beyond!)

So it doesn’t matter if you’re a:

  • Business owner
  • Copywriter (beginner or advanced)
  • Or a marketer

Because once you discover these secrets, you’ll be waaay ahead of the game – head and shoulders above your competitors!

And even if you’ve tried something similar before but didn’t work…

It was probably because some random “guru” tried to sell you their watered-down version of these fundamentals -- without the REAL essence.

It’s NOT YOUR FAULT if you’ve been misled by these so-called “gurus” and their shiny new tactics.

However…

It IS your responsibility to do something about it!

And since you now understand that “Neuroplastic Belief-Shifting” is the REAL key to converting leads into happy customers…

(especially today, when people are more jaded than ever and can see past hypey copy!)

You can’t just go back to the same old “surface-level” copywriting and marketing tactics.

Or in other words…

You can’t delay any longer because Winter IS Coming.

And those who don’t know these secrets will be left out for the wolves.

So look…

You OWE IT TO YOURSELF to give this a risk-free shot…

And banish all that uncertainty, low confidence, frustration, anxiety, and pain that are holding you back from living your best “Rich Life”.

So why not give it a try?

Why Not Give Yourself A Chance And Give This A Shot?

I mean… What’s the worst that can happen?

You give this a shot… and if it doesn’t work for you, you get your money back.

And you can go to sleep knowing that you at least gave it an honest shot.

In other words, you can’t lose!

The ONLY way to lose is to do nothing by default, and miss out on this truly risk-free opportunity.

Remember…

Breakthrough Conversions Academy is the MOST EFFECTIVE battle-tested way to:

  • 3X your conversion rates in 3 months or less
  • Gain unshakeable confidence in your copywriting and marketing campaigns
  • Feel safe & in control of your life, without feeling like an “impostor” or “fraud”
  • And enjoy more wealth, health, and happiness in your business and your life!

EVEN IF:

  • You’ve tried something like this before but failed
  • You feel mortified each time you launch a new campaign
  • You often struggle with “Impostor Syndrome” or “Blank Page Syndrome”
  • You despise selling to others and hate hypey marketing campaigns
  • You feel like you’re stuck in your copywriting or business