A few months ago, I decided to do something crazy…During the course of 100 days, I’d reverse-engineer 100 proven sales letters from OG copywriters like John Caples, Victor Schwab, Eugene Schwartz, or Gary HalbertâĤTo more recent superstars like Gary Bencivenga, John Carlton, Parris Lampropoulos, or David Deutsch…While also documenting my learning process via DAILY YouTube
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