Your leads, your list, or your sales page: one of them is leaking money.
Every product on this page fixes a problem that’s keeping you from earning more.New here? Most people start with the Conversion Operating System (COS).
All verified, with names and screenshots, on the Wall of Proof →
What A-list copywriters and marketing legends say about me
The full quotes, and the rest of the proof, are on the Wall of Proof above.
“Damn, Csaba’s not playing games!… he’s becoming a true authority on copywriting by breaking down sales letters with great care, love, detail… while still bringing the enthusiasm of a student!”
“Csaba embraces everything about the craft of copywriting, he respects his mentors, and I can’t recommend him enough… and I’m hoping for a lifetime of sharing and learning WITH him, FROM him.”
“Very cool! This is a great overview of email sequences and what you have to cover to make sure that you’re getting opened and you’re making money with email. I appreciate your insights.”
“Csaba is a rising star in the copywriting world. He’s got a genius-level ability for dissecting good pieces of copy and using that to produce powerful ads and funnels. He’s a great guy to learn from.”
“Fantastic breakdown, Csaba! And I say that as the copywriter who originally wrote this promo (quite a while ago!) You really know your stuff and I love how you explained things in a way I’m not even sure were going through my mind when I originally wrote it, but are right on the point. Keep up the breakdowns, they’re super valuable!”
“Hi Csaba! LOVED your breakdown! You really DUG DEEP to bring out the value for your viewers! I WROTE this promo – and I STILL learned A LOT from your breakdown, LOL! Thanks for teaching me a few lessons”
“I hate Csaba Borzasi. I hate him because this book forced me to rethink and rewrite my entire autoresponder welcome sequence! It opened my eyes to all that an autoresponder welcome series can truly be.”
“He’s one of the few people I’d consider a ‘scholar’ of direct response marketing. He’s not just an academic though. He’s got a track record of results to back it all up. … His approach is elegant, which is a breath of fresh air in a world of marketing where things can get class-less pretty quickly.”
“Fascinating watching somebody pull my stuff apart. You did a pretty good job!”
The one to start with
If you only ever buy one thing from me, make it this one.
The Conversion Operating System (COS)
You’ve handed Claude or ChatGPT a half-baked offer, a page, an email – and got back something competent and lifeless. So you fixed it by hand. Or dropped it.
Why? Simple: your AI isn’t bad. It just has no judgment.
The COS is my judgment, in one file. 2,000+ pages of notes on the best direct-response thinking of the last 125 years, boiled down so your AI reasons like a strategist first – and only then writes.
Upload it once. Then use it for whatever you’re deciding: the offer, the positioning, the launch, the page, the emails, the ads. Every one of them starts from the same question: what does this person need to believe before they buy?
Not a prompt pack. Not a writing tool you have to learn. It runs inside the AI you already pay for.
“My offer or sales page isn’t converting”
Traffic comes in, the page gets read… and nobody buys. These fix the offer, the page and the message on it. The newest tools I’ve built, and the ones I’m proudest of.
Sales Page In An Hour
A guided AI copy strategist that takes your research and walks you to a sales page that sounds like you – in a session, not a lost weekend.
Not a page builder or a design template.
The Voice & Market X-Ray
When your messaging doesn’t land with the people you want. It builds your Voice DNA Profile and your Dream Client Profile in about 20 minutes – so everything you put out sounds like you, to the right people.
Bulletsmith
When your copy is clear but flat. It interviews you, mines your material and writes the bullets that make people need to know – in about 15 minutes.
Breakthrough Conversions Academy
Everything on this page runs on one system: emotional-response marketing, the way the best direct-response people have practised it for a century. This is where I teach it, step by step – for when you want the thinking in your own head, not just in a file.
Brian Kurtz – 40+ years in direct response, Boardroom, Titans – on the Academy, and on me.
- The full emotional-response marketing system, module by module
- Masterclasses with Brian Kurtz and Kevin Rogers
- 12+ real-life copy audits I did for clients, recorded
Irresistible Offers
No page on earth can save a weak offer. This is how to build one so good that casual leads turn into paying customers – and raving fans.
See how it works →
The Million Dollar Copywriting Swipe Library
100 of the best sales letters of all time, annotated with my comments – plus a 2,000+ page library of high-converting copy to model.
See what’s inside →“My list isn’t buying”
People open, maybe click… and the sales don’t come. These fix the emails – from the first one a new subscriber gets to the campaign that sells.
91 pages · foreword by Brian Kurtz
The Rapid Lead Activator
A free book, with a foreword by Brian Kurtz. The method that turns a new subscriber into someone who opens, clicks and buys – so every lead you already get is worth more.
The Profitable Imprinting Sequence
A 10-day welcome sequence that builds trust, spots your best prospects and turns new subscribers into buyers. More of my revenue came from this than from anything else I sold in the past year.
Ignite & Sell
Plan, write and polish a 10–12-part email campaign that sells – starting with an offer your list actually wants. Even if your list feels tiny.
Not a swipe file of “proven” emails to copy.
The Rapid List (Re)Activator
When the list has gone cold. One short campaign that wakes it up – replies, booked calls and sales – without apologising for the silence.
Not the free AI tool with the same name (that one writes you a single reactivation email). This is the full campaign and the thinking behind it.
Two older ones, still good – from before the AI tools:
The 7-Day Rainmaker Email Sequence
A plug-and-play 7-email campaign for selling a digital product or service. Fill in the blanks, send, done.
See how it works →
Rainmaker Email Mastery
The no-nonsense system for selling more with your everyday emails – confidently and consistently.
See how it works →“I can’t get enough leads”
The hardest one to fix, and I won’t pretend there’s a magic traffic button. Three ways in: through other people’s audiences, through YouTube ads, or by becoming the person businesses pay to write for them.
The Borrowed Authority Method
Grow a responsive list of high-intent leads through other people’s audiences – without posting on social media, running ads, cold outreach or webinars.
See how it works →
From 0 to YouTube Ads Hero
A steady stream of new leads from YouTube ads – even if you’re camera-shy or have no idea what to say.
See how it works →
From Zero to Copywriting Hero
For the ones who want to write copy for a living: the 5-part system for building a well-paid freelance practice – the craft, the clients and the pricing.
See how it works →“I want to work with you personally”
A second pair of eyes on your offer, your market and your message – before you spend the money.
Work with me
I look at your offer, your market and your words – before you spend the money. A short survey tells me what you sell and to whom, and I’ll tell you straight whether I can help.
Not sure yet?
Three ways to go from here.
Thanks for reading this far. Most people don’t… which tells me something about you.
The Rapid Lead Activator, with a foreword by Brian Kurtz. You’ll also start getting the emails everyone above bought from.
Send me the book →
130+ articles, sorted by the problem you’re solving – leads, list, or page. Free, no opt-in.
Open the Library →A short survey, and I’ll tell you straight whether I can help. If I can’t, I’ll say so.
Start here →