​​​​The Wall of Proof

Proof, not promises

The Wall of Proof

1,500+ documented results, testimonials and endorsements – from people who are just getting started to A-list copywriters and marketers.

Pick who you are below, and the page rearranges itself around people like you.

Csaba Borzasi
1,500+
documented results, testimonials & endorsements
from clients, students and readers
100+
private clients
coaching and done-for-you work – on top of 1,568 buyers of my courses and tools
$1M+
in my own course & coaching sales
to a list that has never crossed 6,000 people
$50M+
in contracts signed off one sales page I wrote
Tom Matzen’s live event – he tells the story himself, on video, further down
9
A-list copywriters & marketing legends on record
from Kim Krause Schwalm to Rich Schefren – all quoted below
100
proven sales letters broken down in 100 days
the challenge that put me on the A-listers’ radar
Csaba Borzasi

A quick word before you scroll.

Nothing on this page is “typical”. These are real people, quoted exactly as they wrote or said it – typos, half-sentences and all – pulled from direct testimonials, email replies, coaching-call recordings and video case studies.

Some of them were just getting started – no offer and no audience yet. Some were already doing $10K months, a few $70K months, and wanted the next level. Most of them did the work.

Your results will depend on your offer, your audience, and how much you actually implement… which is exactly why I’m showing you the whole range instead of the three best stories.

Industry endorsements

What A-list copywriters and marketers say about me

Breaking down 100 proven sales letters in 100 days got the attention of the copywriters who wrote them. This is what they said, in public.

Kevin Rogers
Kevin Rogers
Founder of CopyChief.com
“Damn, Csaba’s not playing games!… he’s becoming a true authority on copywriting by breaking down sales letters with great care, love, detail… while still bringing the enthusiasm of a student!”
Brian Kurtz
Brian Kurtz
40+ year veteran of direct response marketing · Titans
“Csaba embraces everything about the craft of copywriting, he respects his mentors, and I can’t recommend him enough… and I’m hoping for a lifetime of sharing and learning WITH him, FROM him.”
Rich Schefren
Rich Schefren
Founder of Strategic Profits · the ‘guru to the gurus’
“Very cool! This is a great overview of email sequences and what you have to cover to make sure that you’re getting opened and you’re making money with email. I appreciate your insights.”
on The Rapid Lead Activator
Chris Orzechowski
Chris Orzechowski
Top A-list email copywriter
“Csaba is a rising star in the copywriting world. He’s got a genius-level ability for dissecting good pieces of copy and using that to produce powerful ads and funnels. He’s a great guy to learn from.”
Carline Anglade-Cole
Carline Anglade-Cole
Top A-list direct response copywriter
“Hi Csaba! LOVED your breakdown! You really DUG DEEP to bring out the value for your viewers! I WROTE this promo – and I STILL learned A LOT from your breakdown, LOL! Thanks for teaching me a few lessons”
Kim Krause Schwalm
Kim Krause Schwalm
Top A-list direct response copywriter
“Fantastic breakdown, Csaba! And I say that as the copywriter who originally wrote this promo (quite a while ago!) You really know your stuff and I love how you explained things in a way I’m not even sure were going through my mind when I originally wrote it, but are right on the point. Keep up the breakdowns, they’re super valuable!”
David L. Deutsch
David L. Deutsch
Top A-list direct response copywriter
“I hate Csaba Borzasi. I hate him because this book forced me to rethink and rewrite my entire autoresponder welcome sequence! It opened my eyes to all that an autoresponder welcome series can truly be.”
Ross O'Lochlainn
Ross O’Lochlainn
Founder of Conversion Engineering
“He’s one of the few people I’d consider a ‘scholar’ of direct response marketing. He’s not just an academic though. He’s got a track record of results to back it all up. … His approach is elegant, which is a breath of fresh air in a world of marketing where things can get class-less pretty quickly.”
Chris Haddad
Chris Haddad
Master of ‘punch-in-the-gut’ storytelling
“Fascinating watching somebody pull my stuff apart. You did a pretty good job!”
Straight from the top

Brian Kurtz and Kevin Rogers, in their own words

Brian Kurtz video testimonial
Brian Kurtz
Brian Kurtz
40+ years in direct response · Titans
‘Csaba embraces everything about the craft of copywriting… I can’t recommend him enough.’
Kevin Rogers video testimonial
Kevin Rogers
Kevin Rogers
Founder of Copy Chief
‘Damn, Csaba’s not playing games!’ – on the 100-day sales letter challenge
A quick snapshot

Nine results, before and after

Each one a real person you’ll meet further down the page.

33%was 12.5%
of the room buying a $10K+ offer at his live event
Tom MatzenTom Matzen · 37 years in marketing
€17Kwas a €2K month
record month, up from ‘terrible and miserable’
Miika SoronenMiika Soronen · freelance email marketer
15%was 2%
click rate on the welcome sequence
Nicolas De DobbeleerNicolas De Dobbeleer · consultant
46–70%was 13%
open rates on the first five emails
Bas RijksenBas Rijksen · coach
3 hrswas 8 hrs
to write a donor newsletter – one of them brought 7 new monthly donors in a week
Cathy StanleyCathy Stanley · nonprofit founder
2 clientsfirst sales page ever
signed from a launch she was ‘super intimidated’ to run
Terri PeaseTerri Pease · coach
$15Kwithin weeks
back from one ‘small’ coaching – selling his own coaching to his list
Rüdiger HausmannRüdiger Hausmann · coach
2×was 10%
upsell take-rate, overnight, after one AMA answer
Eva BečvářováEva Bečvářová · course creator
$1.74per lead
Facebook leads in a crowded coaching niche – and a 75% open rate she’d never had
Irena Kyd, M.D.Irena Kyd, M.D. · physician turned coach
First – which of the following best describes you?
Tap one. The stories below rearrange around people in your situation.
I’m a…
Video case studies

A few long-form stories, on video

Some of the biggest transformations on this page, told start to finish by the people who lived them – 20 to 35 minutes each, unedited.

Show-up rate 40% → 62%. High-ticket close 12.5% → 33%. $50M+ signed.
Tom Matzen
Tom Matzen
Chief Movement Maker at Embark · founder of Strategic Alliance Alive · 37 years in marketing
Before

A live event converting 12.5% of the room, with a 40% show-up rate.

After

One new sales page: 62% show-up, 33% of the room bought over three and a half days, and over $50 million in contracts signed coming out of the event.

Done-for-you sales page
From a €2K ‘terrible’ month to steady €13K+ months – and €226K in six months for one client
Miika Soronen
Miika Soronen
Freelance email marketer, Finland · 1:1 coaching client since late 2024
Before

Autumn 2024: revenue ‘something between terrible and miserable’ – one month at almost €8,000, another at around €2,000. Tired, and in his own words, desperate.

After

Steady €13K+ months (’10K is basement’ now), a €17K record month, a €7,000 retainer base built from zero – and for one e-commerce client, €226K in campaign sales in six months and €44K in 23 days.

1:1 coaching
46% opt-in page. 1.76 ROAS on cold traffic. Opens 13% → 46–70%.
Bas Rijksen
Bas Rijksen
Coach · Front-End Freedom member
Before

YouTube-ad traffic opening his emails at around 13%. Welcome email open rate: ‘horrible’.

After

A landing page converting at 46%, a first cold-traffic funnel returning $1.76 for every dollar in, the first five emails opening at 46–70%, and a $37 order bump taken by 4 out of 4 buyers.

Front-End Freedom
Welcome-sequence click rate 2% → 15%. Then 80% opens and 50% clicks – his best ever.
Nicolas De Dobbeleer
Nicolas De Dobbeleer
Consultant · Front-End Freedom member
Before

An old welcome sequence at 2% click rate, and a professional list nobody had mailed in eight months.

After

The imprinting sequence at ~60% open / 15% click, then 80% open / 50% click on a later run. The cold list reactivated at 22% open with under 1% unsubscribes.

Profitable Imprinting Sequence
$1.74 leads in a crowded coaching niche. A 75% open rate she’d ‘never had before’.
Irena Kyd, M.D.
Irena Kyd, M.D.
Physician turned success coach · Front-End Freedom member
Before

Replies to her emails: ‘extremely few. none.’ No paid-traffic engine.

After

Facebook leads at $1.74–$2.75 with a 4.17% unique click-through rate in a competitive niche. An imprinting email at 75% open. Nine replies from a single co-creation email.

Front-End Freedom
Seven books written, none launched – until a lead magnet, an imprinting sequence and a launch finally shipped
MD
Mia Doucet
Coach for fractional consultants · author · Front-End Freedom member
Before

Years of writing without shipping – seven books, no launch. Marketing ‘has always been my Achilles heel’. Emails that read like ‘a marketing piece’.

After

Narrowed her ideal client to fractional consultants, turned her book into a lead magnet, built a 10-email imprinting sequence (then a second one on her own), and launched. Emails that finally ‘sound like me’.

Front-End Freedom
Selling $70,000–$80,000 every single month
Carlos Felipe
Carlos Felipe
Offer owner · already had a business before the course
Before

Struggling to write copy that gave him reliable results every day.

After

A whole new vision of copywriting and marketing – and a business selling $70–80K a month, much of which he credits to the course.

Breakthrough Conversions Academy
Students and clients

30 more people sharing their results after working with me

Short and unscripted. The tag on each one tells you what they bought. Tap any of them to play.

Ted Prodromou video testimonial
Ted Prodromou
Ted Prodromou
LinkedIn expert · worked with John Carlton and Ray Edwards
‘BY FAR the most comprehensive copywriting course I’ve ever taken.’
Breakthrough Conversions Academy
Shannon McCaffery video testimonial
Shannon McCaffery
Shannon McCaffery
CEO, Soulful Marketing · 16 years in business
Studied under Dan Kennedy and John Carlton – ‘the whole process is just BRILLIANT.’
Breakthrough Conversions Academy
Chris Mason video testimonial
Chris Mason
Chris Mason
CMO, Titans Marketing
‘There is a lot for you to learn – at whatever level.’
Breakthrough Conversions Academy
Nicole Piper video testimonial
Nicole Piper
Nicole Piper
Direct response copywriter
Expected ‘more of the same’ – got ‘a TON of value’.
Profitable Imprinting Sequence
Henrik Lassu video testimonial
Henrik Lassu
Henrik Lassu
Founder, Blue Cactus Media
YouTube ads from near-zero conversions to ‘close to profitable’ after one consult.
Coaching & client work
Lars Konijnenberg video testimonial
LK
Lars Konijnenberg
Founder, One Punch Marketing
‘ALL the info Csaba shares in the program is just MINDBLOWINGLY GOOD.’
Breakthrough Conversions Academy
Ken Krell video testimonial
KK
Ken Krell
CEO, Seagrass Media
‘If you’re not a copywriter, this is a really good shortcut to performing like a pro.’
Profitable Imprinting Sequence
Paul Hennessy video testimonial
PH
Paul Hennessy
Email copywriter & automation specialist
Delivered a 50-page sales letter – client ‘over the moon’.
Breakthrough Conversions Academy
David Baer video testimonial
David Baer
David Baer
Marketing consultant, The Prepared Group · in marketing since 1996
‘One of the BEST investments I’ve made.’
Breakthrough Conversions Academy
Neil Benson video testimonial
Neil Benson
Neil Benson
Microsoft MVP · founder of Customery
Built the Customer Academy launch funnel with Csaba.
Coaching & client work
Brandon Fong video testimonial
BF
Brandon Fong
Founder & podcast host
‘He studies copy, breathes copy… you NEED to take BCA.’
Breakthrough Conversions Academy
Titania Csoka video testimonial
TC
Titania Csoka
Entrepreneur, The Stellar Guide
‘The process just works. Csaba always explains things in the simplest way.’
Profitable Imprinting Sequence
William Zsolnai video testimonial
WZ
William Zsolnai
Freelance copywriter
‘Compiled it into a unique new system that WORKS.’
Breakthrough Conversions Academy
Sonam Zahrt-Tenzin video testimonial
Sonam Zahrt-Tenzin
Sonam Zahrt-Tenzin
Freelance copywriter
‘Hard to imagine someone else is going to top what Csaba has done.’
Breakthrough Conversions Academy
Leke Asong video testimonial
Leke Asong
Leke Asong
Gut health doctor & coach
‘After a month of working with Csaba, I understand marketing a lot more.’
Coaching & client work
George Sotiropoulos video testimonial
GS
George Sotiropoulos
CEO & senior sales executive, Sophiall
‘Brought all the giants of strategic and direct copy into ONE course.’
Breakthrough Conversions Academy
Al Donaldson video testimonial
AD
Al Donaldson
Copywriter
‘Gives you a roadmap to follow after you’ve watched the training.’
Profitable Imprinting Sequence
Nguyen Tran Son video testimonial
NS
Nguyen Tran Son
Freelance copywriter
‘I’m now VERY confident in my ability to write high-converting copy.’
Breakthrough Conversions Academy
Naman Rao Gomi video testimonial
Naman Rao Gomi
Naman Rao Gomi
Freelance copywriter
‘You will not find ANYTHING like it anywhere out there.’
Breakthrough Conversions Academy
Peter Kaufman video testimonial
Peter Kaufman
Peter Kaufman
Entrepreneur & speech coach
‘He has an eye for detail… just do it.’
Coaching & client work
Maria Horschig video testimonial
MH
Maria Horschig
Conversion copywriter for small businesses
‘Put all of this into a proven structure you can actually follow.’
Breakthrough Conversions Academy
Max Bernstein video testimonial
Max Bernstein
Max Bernstein
Marketing director, Almost Passive Income
‘Checking the box on everything you need to create persuasive sales messages.’
Breakthrough Conversions Academy
Queen Joseph video testimonial
Queen Joseph
Queen Joseph
Customer success consultant
A website rewrite and rebrand that ‘boosted my professional and business confidence’.
Coaching & client work
Jon DeCamp video testimonial
JD
Jon DeCamp
Digital marketing expert
‘He’s thorough, he’s a good presenter.’
Breakthrough Conversions Academy
Delmar Davis video testimonial
DD
Delmar Davis
Fitness coach & marketer
‘That’s worth the price of admission all by itself.’
Breakthrough Conversions Academy
Darren Stork video testimonial
DS
Darren Stork
Beauty distributor
‘The class was spectacular and I’d recommend it to anybody.’
Breakthrough Conversions Academy
David Teszár video testimonial
DT
David Teszár
Freelance copywriter
‘It’s really a no-brainer.’
Breakthrough Conversions Academy
Bryan Clark video testimonial
BC
Bryan Clark
Customer experience strategist
‘You can’t go wrong with Breakthrough Conversions Academy.’
Breakthrough Conversions Academy
Shawn Cartwright video testimonial
Shawn Cartwright
Shawn Cartwright
Executive director, TCCII
‘It goes DEEP into the strategy and psychology of results-driven marketing.’
Breakthrough Conversions Academy
Shane Fielder video testimonial
SF
Shane Fielder
President & business coach, Samurai Innovation
‘He really did over-deliver in this program.’
Breakthrough Conversions Academy
Would you like to be my next success story?
Tell me what you sell and to whom – I’ll tell you straight whether I can help.
Csaba Borzasi

“The first version of this sequence Csaba built generated over $100,000 in revenue just from his own list. And it’s all from using this ‘set and forget’ welcome email sequence.”

Kim Krause Schwalm · A-list copywriter, writing to her own list about The Rapid Lead Activator

That was 2021. The same sequence has since passed $300,000.
My own numbers

Not client results. Mine.

Same list every time – it has never crossed 6,000 people – and every campaign built with the exact tools and sequences on this site.

$1M+
in course & coaching sales, to my own list

From low-ticket front-end offers to group implementation programs and 1:1 work – every dollar of it sold by email, to a list that has never crossed 6,000 people.

$300,000+
from one welcome sequence

Directly attributable revenue from a single Imprinting Sequence on my own list. The first version alone did over $100,000 – Kim Krause Schwalm said so when she promoted the book.

$26,091
in 18 days

First-ever launch of Front-End Freedom, from a list smaller than 4,500 people – during Black Friday, of all weeks.

$56,043
in 90 days

Three AI-tool launches in one spring – the Conversion Operating System, the Bionic Sales Page System and Sales Page In An Hour – to the same small list. 221 buyers.

$73,715
from 88 students

Breakthrough Conversions Academy, lifetime. Zero refunds after the first 56 students.

758
repeat buyers

Of 1,568 ThriveCart customers, 758 came back for a second product. Nearly half. That number is the one I’m proudest of.

1,326
new subscribers in 30 days

Kit dashboard, one month: 801 in seven days, 1,326 in thirty. Same list that has never crossed 6,000 people.

…and a few I wrote for clients
$640K cash + $50M in contracts

One sales page for a live-event client nearly 3X’d the room’s conversion rate.

Tom Matzen · Strategic Alliance Alive
Kickstarter funded to 250%+ of goal

$9,568 in email sales in a single day pushed a $40,000 campaign past $100,000.

Rebel Watches
23-part sequence to a 750,000-person list

Consistent 30%+ open rates and solid click-throughs for one of Shopify’s own brands.

Siva Sankar · Head of Email, Oberlo
$17,497 in one week

A dating-course launch, written start to finish.

Client case study

Buyer counts and launch figures are from ThriveCart, gross, as of September 2026.

Where it started

The 100-day challenge that got the A-listers’ attention

One legendary sales letter a day, broken down on video. Below it, the rooms it opened.

One legendary sales letter broken down a day, every day, for 100 days – on video.

I reverse-engineered a legendary sales letter every single day for 100 days and published every breakdown on YouTube. The copywriters who wrote those letters started showing up in the comments. Then in my inbox.

Copywriting superstars
Some of the people whose sales letters I broke down.
Titans mastermind
Brian Kurtz’s Titans – where I’ve taught twice, and where Brian still sends people my way.
As heard on

26 podcast interviews

Hosts keep asking me the same thing: how do you elegantly and ethically turn cold leads into high-value clients and paying customers? That’s usually what we end up talking about. Tap any cover to listen.

Copy Chief Radio▶
Copy Chief Radio
Growing Your Business by Showing Your Work
Permission to Kick Ass▶
Permission to Kick Ass
Learning Like an Expert
Copy Chief Radio▶
Copy Chief Radio
The H.E.R.O. Video Script Writing Formula Killing It On YouTube
Future Forward Sales Podcast▶
Future Forward Sales Podcast
Copywriting Secrets Revealed on How to Convert Leads to Clients
Get More Referrals Today Podcast▶
Get More Referrals Today Podcast
The Art Of Copywriting & Influencing Others To Do Things
Your First Thousand Clients Podcast▶
Your First Thousand Clients Podcast
Why Your Sales Pages Don’t Convert And How To Change That
Be a Black Belt Leader▶
Be a Black Belt Leader
MASTER the Art of Copywriting
The B2B Growth Think Tank▶
The B2B Growth Think Tank
Steal the Secret Recipe For Successful Direct Response Copywriting
More Perfect Marketing▶
More Perfect Marketing
The One About Learning From The Old Master
Confidence for Rockstar Marketers Podcast▶
Confidence for Rockstar Marketers Podcast
The One About YouTube Ads
The Ecom Show▶
The Ecom Show
Why Copywriting Is The Number One Skill to Ecommerce Marketing?
The Ecom Show▶
The Ecom Show
How to Bring In High-Quality Traffic and Figure Out What Marketing Channel Works Best for Your Brand
The Great Escape Podcast▶
The Great Escape Podcast
Becoming an Expert in Your Industry Takes Less than You Think
Expert to Authority Show▶
Expert to Authority Show
How to Create a Profitable Sales Page That Converts on Cold Traffic
This Week with Sabir Semerkant▶
This Week with Sabir Semerkant
Optimize Conversions with Csaba Borzasi: 100 Sales Letter Secrets Unlocked
Making It Podcast (Mirasee)▶
Making It Podcast (Mirasee)
Writing Your Future
Measure Success Podcast▶
Measure Success Podcast
How to cut through the noise and craft marketing messages that sell
Guts, Grit & Great Business Podcast▶
Guts, Grit & Great Business Podcast
High-Converting Sales Messages
Persuasion by the Pint▶
Persuasion by the Pint
The Hidden Persuasion Methods Secretly Used By The Greatest Copywriters of All Time
The High-Ticket Success Podcast▶
The High-Ticket Success Podcast
Activating Leads That Buy with Csaba Borzasi
The Copywriting Club Podcast▶
The Copywriting Club Podcast
Psych Informed Copy with Csaba Borzasi
From The Trenches Podcast▶
From The Trenches Podcast
The “Imprinting” Technique That Creates Loyal Subscribers
The Guy Who Knows A Guy Podcast▶
The Guy Who Knows A Guy Podcast
Csaba Borzasi, Game of Conversions
The List-Building Lifestyle Podcast▶
The List-Building Lifestyle Podcast
The Neuroscience of Persuasive Copy with Csaba Borzási
Rich Schefren's Steal Our Winners▶
Rich Schefren’s Steal Our Winners
Rapid Lead Activation Emails
VTurb Show▶
VTurb Show
The Secrets Behind Writing Million-Dollar Copy | Csaba Borzasi – Scaling Secrets
Csaba Borzasi

“We were looking for someone with persuasive email copywriting skills who could help us with a 23-part email sequence to our list of over 750k people. Csaba’s emails consistently produced open rates of 30%+ and solid CTRs!”

Siva Sankar · Head of Email at Oberlo (a Shopify company)

Still not convinced?

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