After covering the lead in part 1 of the ad breakdown, let’s now look ...

Unless you've been living under a "copywriting rock", you've probably heard about John Carlton ...

In issue 17 of my "Proven Sales Letter Breakdown" series, I explained why writing ...

Imagine for a second that you're a senior with a host of potential health ...

Eugene Schwartz wrote his magnum opus - Breakthrough Advertising - in the 1960s…But his ...

The past few weeks I've been busy breaking down proven sales letters written by ...

Sometimes all you need to sell something is a little "new value".Or, at least, ...

One of the BEST ways to become a world-class copywriter is to study & ...

How do you sell something mega-boring like tax advice?If you're like most copywriters, you'd ...

Today we will look at one of the most memorable headlines of all time.It ...

Today, I will analyze a very special ad by Gary Halbert.In his ad, Gary ...

Here's a picture of some of my copywriting heroes:See the guy whose name has ...

Today I'll be breaking down a well-known ad from one of the true titans ...