After covering the lead in part 1 of the ad breakdown, let’s now look ...

Unless you've been living under a "copywriting rock", you've probably heard about John Carlton ...

In issue 17 of my "Proven Sales Letter Breakdown" series, I explained why writing ...

Imagine for a second that you're a senior with a host of potential health ...

Eugene Schwartz wrote his magnum opus - Breakthrough Advertising - in the 1960s… But ...

The past few weeks I've been busy breaking down proven sales letters written by ...

Sometimes all you need to sell something is a little "new value". Or, at ...

One of the BEST ways to become a world-class copywriter is to study & ...

How do you sell something mega-boring like tax advice? If you're like most copywriters, ...

Today we will look at one of the most memorable headlines of all time. ...

Today, I will analyze a very special ad by Gary Halbert. In his ad, ...

Here's a picture of some of my copywriting heroes: See the guy whose name ...

Today I'll be breaking down a well-known ad from one of the true titans ...