Today I'll be breaking down a well-known ad from one of the true titans ...

Previously, I covered the highly respected sales letter by Wall Street Journal which is ...

Today I have a special treat for you!You may have heard about the famous ...

Today I have a special copywriting "Lead" for you: the Proclamation Lead. It’s the ...

Today I have another cool copywriting "Lead" for you: the Secret Lead.And I'm going ...

One of the best ways to sell something is to tap into the already-existing ...

Today I have another cool copywriting "Lead" for you: the Scarcity Lead.And I'm going ...

Today I break down another lead from a Mel Martin ad.As discussed earlier, Mel ...

In the last issue of my "Proven Sales Letter Breakdown" series, I explained why ...

One of the hardest parts of a sales message to write is the so-called ...

In today's proven sales letter breakdown post, I'm analyzing Gary Halbert's famous "Dollar Bill" ...

“Deeply And Irrevocably Personal”These are the exact 4 words that kick off today's proven ...

How do you sell something bland like tax advice?If you're like most copywriters, you'd ...