Congratulations, You’re In!

And before I do anything else, I want to say...

Thank you!

And I really mean it.

I believe that not enough business owners appreciate their subscribers nowadays...

And I wanna be different. 

I do appreciate my subscribers very, very much. 

Therefore, I want to say thank you for giving me the chance to prove myself to you. 

And I especially want to thank you for having an open mind to be willing to learn something totally new today.

You see, you may not know it yet…

But your decision to grab the Secret Copy Recipe and subscribe to my newsletter is going to turn out to be one of the smartest moves you've ever made, especially from a financial point of view. 


Simply because my newsletter delivers more hardcore, in-the-trenches copywriting & money-making insights than almost any other newsletter I know of. 

In fact, I’ve received hundreds of testimonials from people all over the world who say my in-depth sales letter breakdowns have changed their lives. 

And Every Single Day I Get More!

Some of them are from total newbies who are just getting started…

But many from seasoned marketers, copywriters, and business owners who are already crushing it.

In fact, many people have already made thousands (and some, hundreds of thousands) by using the proven direct response strategies, techniques, and behind-the-scenes secrets that you are about to learn by consuming more of my content.


On the page that got you to sign up for my newsletter, I promised to send you my coveted “Secret Copy Recipe” cheat sheet that reveals the hidden formula behind 100 of the most profitable ads of all time.

Well, by this time, the download link has already been emailed out to you by my system.

So check your inbox after you read this letter. 

The subject line says:

 "Welcome! Here's your download link…" 

However, before you do that…

There’s Something Else I’d Like to Tell You...

Since you’re here, reading this letter, I’ve decided to go the extra mile and send you a few bonus materials that you didn’t even know you were going to get!

You'll find these bonuses in a separate email you’ll get within a few hours. 

(so that it doesn’t take your attention away from the cheat sheet)

What that email contains is your login details to my special “Subscriber Hub” that -- in addition to the Secret Copy Recipe -- includes several powerful resources like:

  • 39 Proven Headline Formulas - that shock people out of their zombie state, stop them dead in their tracks, and get their blood pumpin' for your message
  • The Ultimate Email Checklist -  a handy little cheat sheet for crafting killer emails that get you more opens, clicks, and sales
  • The 5-Part Consulting Email Sequence - a “fill-in-the-blanks” email campaign that gets you more qualified leads if you’re a freelancer
  • The 8-Step YouTube Ads Quickstart Guide - a step-by-step guide for launching your first successful YouTube Ad campaign from scratch
  • The FULL 100-Day Proven Sales Letter Breakdown Challenge - including all 100+ videos... which, let's be honest, is like a Master's Degree in direct marketing on its own
  • The 50-Day Proven Email Breakdown Challenge - although not yet finished... it still includes 35+ top-notch videos breaking down proven emails from the best in the biz

...and more!

Each and every one of these resources contain proven money-making strategies that can help you grow your sales and achieve financial security.

Why am I sending you all these powerful resources? 

And why am I sending them free?

The answer is simple.

You see…

I Believe You Should Treat All Your Subscribers Like Gold

And once again, I really mean it.

And one last thing…

Believe it or not, your subscription also comes with ANOTHER bonus that contains info that may or may not be of interest to you. 

You see…

What happened was, I originally created TWO extra sales letter breakdown videos that revealed so much about the hidden psychology behind those promotions…

I was forced to pull those public videos down by the company that sells those products.

Sad… but true.

Still, the people who’ve seen these breakdown videos before pulling them down were totally blown away...

I’m talking “getting testimonials from well-known A-list copywriters” levels of blown away!

Because of that, many people are begging me to re-do these breakdowns in a “compliant” way…

But I won't. 

I'll never go so deep like the original ones because it just took too much out of me.

It was draining. 

And frankly, it’s a risk.

YES - it did give me a helluva boost in my “street cred” among fellow copywriters...

Earning me a few VERY impressive testimonials...

But I don't care. 

I don’t want to piss off the publisher behind these products again.


I’ve figured out a way to still send these videos to people who are truly interested in them as a private gift.

That way, it’s just like me sharing some of my work with a few close friends.

To tell you the truth…

I don’t want to completely retire those breakdown videos forever because I consider them priceless...

But I still have to limit who has access.

So my question to you is this:

Would You Like To Have The Links To These Two Enormously Valuable “Secret” Breakdowns?

If yes, all you have to do is reply directly to my welcome email that you should have already received in your inbox and ask for them.

Once you do, I’ll hit you up.

But please note...

If you're just a dreamer or a lazy wannabe who won’t really watch the breakdowns anyway…

...Then these videos will do you no good whatsoever. 

On the other hand…

If you’re SERIOUS about making serious money…

...Well, then these breakdowns can be your own personal passport to riches!

 All you have to do is reply directly to my welcome email and ask for them specifically.  

Once you do, I’ll send you the secret page.

In any case…

You've got some very interesting reading in front of you... 

And it's time I stop babbling so you can get started. 

Thank you for reading this letter.

I truly appreciate it ?


PS. - I don't completely trust the deliverability of my email marketing system… especially since the iOS 15 update.

So I made this short video for you that shows you how to whitelist my emails in just 40 seconds.

I recommend you watch this brief video now - while it’s still fresh on your mind - so you can be 100% sure you’ll actually get my free gifts delivered to your inbox.

Thanks again for joining my tribe!

P.P.S - A lot of people have been asking about the sales letter swipes I've used for my 100-day challenge. 

They'd love to get access not just to this incredibly powerful resource library...

...But to my detailed notes, annotations, and comments on these swipes as well.

(if you've seen at least ONE of my breakdown videos, you know what I'm talking about ?)

The thing is...

I can't just give this away for free because it's simply way too valuable.

I mean...

Brian Kurtz - THE guy who's all about Overdelivering - already thought I was CRAZY for not putting the 100 sales letter breakdown videos behind a paywall...

Imagine how crazy he'd think I am if I just "diluted" the power of this unique swipe file by giving it away for free!

I tried doing just that during the challenge itself... but people didn't really value it.

(We all tend to value things more when we pay for them. It's a scientific fact.)

So even though I can't just give this unique swipe collection away for free...

I CAN offer it to you at a ridiculously affordable price.

Less than a buck per annotated sales letter! 

(and some of these bad boys are 50+ pages long!)

This way, people will value it more without ever breaking the bank.

>>> Here's where you can grab your copy today <<<


I don't want to give you some "urgency FOMO" BS... 

You're smarter than that!

However, I honestly don't know how long I'll be offering this.

Maybe for a few months... Maybe for a few years... Maybe just this year.

I don't know.

But I DO know that it's arguably one of the most valuable copywriting swipe files on the planet.

So I really think you should grab it and add it to your collection while you still can.

It might just turn out to be a rare heirloom one day ?