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The secret behind one of my Groundbreaking Email Campaigns 

By  Csaba Borzasi

Not too long ago, I was invited to be a guest speaker in Brian Kurtz's Titans Xcelerator Mastermind.


The topic?


Breaking down a NEW type of marketing campaign I recently validated that produced some truly ridiculous results.


How ridiculous, you say?


Well...

NEW FREE Book Reveals:

An elegant NEW way to convert email leads into better clients faster and with less effort


(without pissing them off with aggressive marketing tactics… and without disrupting your existing onboarding or funnels)

The results


Take a look at the stats below (collected 30 hrs after launching the campaign), and you tell me:

  • 815 clicks on the ad (8% CTR!)
  • 588 opt-ins
  • 72.12% landing page conversion rate
  • 544 confirmed subs (After double opt-in)
  • 84.4% welcome email open rate
  • 43.4% welcome email CTR
  • Making an ROI on the first day (despite not explicitly pitching them anything)

But the stat that I'm actually most proud of:


251(!) Replies to the first 2 emails!


(which I each MANUALLY replied back to 😂)


That's an almost 50 PERCENT reply rate...


(mainly because of a special type of thank you page I built for it)


Which -- in addition to making people MUCH more likely to convert later on -- also gave my email sender score a huge boost.


Now...


If you're even somewhat familiar with email marketing, you know these results are just... well... NUTS.


So as soon as I saw how well this new type of campaign worked...


I immediately realized I should create a case study out of it.


Fast forward a few weeks... and there I was presenting it to about 50 of Brian's best people.


And...


I also wanted to share the TOP 3 biggest insights from my presentation with you......


because I believe you'll find them valuable.


Okay, let's get crackin' with...

BIGGEST INSIGHT #1: Never neglect "Market-to-Message matching"


What TF is "market-to-message-matching", you say?


It's actually pretty simple:


It's how much your ideal prospect actually cares about your marketing message.


Because if they don't...


You could write the best copy in the world (or hire the best A-listers out there)...


And it won't make a difference.


Your campaign will bomb, end of story.


That's why OG copywriters like Gary Halbert, Gene Schwartz, and Gary Bencivenga realized early on in their careers that the best way to succeed is to write for markets that actually cared about whatever they were promoting.


For example...


If I were to ask the world's best health copywriter to create a promo for a Keto cookbook that's aimed at vegans...


He'd probably laugh in my face and tell me to get lost.


Why?


Because he'd know perfectly well that this project is a fool's errand.


Those people will NOT gonna convert, no matter how good the promo is!


Why?


Because they just don't care about keto.


Simple as that 😃


And no amount of "persuasion triggers", "brain hacks", "copywriting techniques", or "no-brainer offers" will convince them otherwise.


And the same is true everywhere else you look.


That's why you don't wanna sell courses on "how to make money with TikTok" to boomers...


Guns to hardcore liberals...


Books on vaccine science to Trump supporters...


Or bond investing to starry-eyed 16-year-olds.


Because you can't "convince" anyone of anything they don't already BELIEVE.


(or it's a very, very, VERY hard task!... as you probably know if you've ever tried convincing any of your loved ones of anything)


You can only tap into the already-existing problems, desires, and beliefs they have.


And that's why -- for this promotion I did -- I focused exclusively on a single Ideal Prospect I knew would be interested in my offer:


Freelance copywriters.

BIGGEST INSIGHT #2: Meet people where they're at


This ties back to good 'ol Gene Schwartz once again.


More specifically, two ideas from his famous book, Breakthrough Advertising:


(which -- to this day -- is arguably the best practical marketing psychology book ever written!)

  1. Stage of Awareness
  2. And Stage of Market Sophistication


Now...


If you're not familiar with the concept of Stages of Awareness just yet...


Here's a video on my YouTube channel that explains it in more detail


(I strongly recommend you watch it anyway because this one idea is the reason why funnels exist today... for real)


In any case...


The key idea here is that -- since I was "leveraging" another copywriter's audience for this campaign -- I HAD to make sure I met them in their correct "Stage of Awareness"...


(Product Aware, in this case)


And I HAD to make sure to differentiate my offer as something different and superior compared to anything else they'd seen before.


(Because their Stage of Market Sophistication was at least a 4)


And that's why I came up with the idea of:


"A Ludicrous Copywriting Giveaway that makes everyone else’s lead magnet obsolete in comparison!"...

...Complimented by a long-form landing page building up MASSIVE desire for this uber-valuable giveaway.


And surprise, surprise... it worked


In fact, it worked like Gangbusters 😎


And I created a huge buzz with it.


So case in point:


Never ever neglect your audience's Stage of Awareness and Stage of Market Sophistication.


They're arguably the most important concepts in all of marketing.

BIGGEST INSIGHT #3: I deliberately designed the entire campaign to "ACTIVATE" leads right from the start


Ah, yes.


I left the best part for last...


Because THIS is a completely new approach to skyrocket engagement (and conversions) with your new leads.


You see...


If you REALLY want to boost your conversions and sales with emails, it's all about:


Optimizing the initial experience your leads go through…


"Activating" them so that it’s easy for you to identify the hottest ones… and get them into the offer that’s right for them ASAP…


And then priming the other ones who don’t convert right away to convert at a MUCH higher rate further down the line


I believe that -- in 2024's marketing landscape -- that’s how you get incredible results…


...just like how I got incredible results with this campaign.


In my case, this is how I fulfilled all 3 of these requirements:


OPTIMIZE:

  • Made sure the whole customer journey was valuable, entertaining, and polished
  • Targeted the right people
  • Gave those people an offer I knew they'd be interested in

ACTIVATE:

  • Made people jump through hoops to increase engagement
  • Designed the entire funnel to be conversational and full of "micro-commitments"
  • Conditioned people early on to get even more value when they DO something

PRIME:

  • Built lots of "Know, Like, and Trust" early on
  • Teased what's gonna happen after each step
  • Kept people engaged by sending them daily emails

Now...


I know these strategies might seem like a lot...


And you don't have to get everything perfect...


(unless you wanna promote in a REALLY competitive market)


But the reason I got the truly incredible results mentioned at the top of this email is that I successfully implemented them.


And you know what?


YOU can implement them too!


For example: Making a good impression is never bad to start with!


If you’ve ever wondered how you can build a good relationship with new leads as soon as they sign up…


>> Check out my FREE book where I lay out a simple road map that you can easily follow


Csaba Borzasi


Csaba Borzási is the founder of Game of Conversions. After spending 10 years learning the ins and outs of persuasion psychology, Csaba now focuses on what he loves most: helping ambitious entrepreneurs grow their online business and get more profitable customers. When he isn't geeking out on discovering how the human mind works, you can probably find him climbing a mountain, dancing salsa, or traveling around the globe.

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