If you're reading this, you probably know how important headlines are when it comes to marketing campaigns.
According to David Ogilvy:
“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
In other words...
Your headline accounts for 80% of the effectiveness of your ad.
That's HUGE.
And yet, despite this important fact, most people think of their headline as an afterthought - hastily putting something together that "sounds nice".
Problem is...
If you want your ad to make money, that won't cut it.
You need an attention-grabbing headline that hooks people immediately...
And knocks them out of the "zombie state" they spend most of their waking hours while they're sleepwalking through life.
Fortunately, one of the best headline writers of all time has written an AD that itself is a super-useful collection of 100 proven headlines!
(very meta, I know... 
)
And in today's post, I'm breaking them down right before your eyes.
Prefer video instead? Watch Below!
Exceptional Headline Writing - A FREE Masterclass by Victor Schwab!
The ad that we're discussing is an early example of using authority content to sell a copywriting service (again, very meta!).
It's worth checking out because not only will you get a free masterclass in high-level headline writing…
You'll also get useful ideas on how to sell YOUR copywriting services.
Right away, Victor Schwab breaks down the essentials of great headlines.
The best headlines accomplish two main objectives: they appeal to the target audience and they promise them a high-value reward for reading it.
You see, people are essentially self-interested, so unless you accomplish these goals with your headlines, your ad will go unnoticed.
As Sabri Suby puts it, you should offer your audience the "cream" of the market. That is how you get them motivated to learn more about your offering.
What types of “rewards” can you offer? Here are some examples:
- Convey how your product will help them accomplish goals that improve their well-being, social or financial status, or more.
- Vice versa, how your product saves them from a critical loss? For example, "How this single mistake cost the farmer $3000 per year".
Do you see why this works so well? We are wired to guard ourselves against potential threats, as that is essential for the survival of our species.
So any farmer will check the details to ensure they aren't making the same mistakes.
Often, the fear of potential loss will motivate people more than the promise of a gain will.
It is the loss that keeps them awake at night!
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How Victor Schwab Uses Psychological Triggers And Hooks
Are you wondering which headlines work best?
Or if you need to test for years to get the best results?
Well, the good news is that Victor has compiled an amazing collection of the top headlines that have worked in a variety of niches.
This amazing collection can be used as a reference for creating headlines for a blog, VSL, sales letter, or even YouTube video titles - and it is proven in a variety of niches.
The top headlines often follow similar trends:
- How to _____
- Who else wants ________? This has the classic ‘get on the bandwagon’ implication
- How I made fortune with a fool’s idea? - A twist in a tale and offering a lucrative benefit (Who wouldn’t check this out?)
- A personal challenge or discovery story like “Do you make these mistakes in English?”
- Guarantees in the headline like “Guaranteed to go through ice, mud, and snow and we pay the price”
- Before and after angle like “They laughed when I sat on the piano, but when I started to play…”
But why do these headlines work so well?
They promise a lucrative benefit or protect against major loss, while also crafting the offer in an irresistible way.
For example, consider this headline:
"Is the life of a child worth $1 to you?"
This ad is a brilliant collection of crazy hooks and angles that can be used in your advertisements for outstanding results.
Too often, we struggle with writer's block when it comes to creating headlines. This collection is a must-have for all marketers who want to avoid that blank page syndrome and create effective headlines.
How To Make Your Ads Have Exponential Reach!
Can you dismiss this ad as trash, just like you do with other promotional material? Most probably not!
Well, that’s the power of a high-value ad.
When you make your ad itself valuable, people will naturally read it…
…but they will also share it, and reference it later.
This gives you exponential reach and creates evergreen content that brings you hot leads long after it's published.
Not only did Victor establish credibility and rapport with the ad, but his collection is still being shared to this day, giving it an even wider reach.
How many of today's ads give away such valuable information for free?
The right strategy can give you an edge over the competition, but you need to be willing to put in the work.
Another great thing about this ad is that it focuses on specialization, as it highlights how Victor Schwab's agency is made up of highly specialized copywriters.
Remember, nobody wants to hire generalists - they want specialists who can solve specific problems.
This one's one of my favorite breakdowns so far, so I definitely recommend you watch it.
Enjoy!
WANT MORE COPYWRITING “GOLD NUGGETS”?
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Including no-nonsense practical tips on how you can apply the same principles to your own products or services for more sales and profits.
Simply CLICK the link below and grab my FREE cheat sheet called “Secret Copy Recipe”.
Once you do, you’ll also receive instant access to my proven vault of conversion boosting resources…
Along with a complimentary subscription to my free e-letter where I break down more proven sales letters and share actionable marketing tips that work in 2021.
Get it all now when you click the button below… 
Tired of Lackluster Sales, Low Conversion Rates, and Marketing Campaigns that Bomb?
Steal the “Secret Recipe” Behind 100 of the Most Profitable Ads of All Time…
And Apply It To Your Own Marketing For BLOCKBUSTER Response... In Just 15 Minutes!
Interested in more great content on copywriting? Check out my Copywriting Resource Hub where you'll find in-depth guides, interesting case studies, and practical resources that will help you boost your conversions and sell more, without being salesy or aggressive.
