Listen to your audience when they express a CLEAR demand for something. THEY decide what they want – not you.
When several people asked me for one part of my Ignite & Sell system on its own, I put up the simplest checkout page ever – no sales page, no deadline campaign. It made 79 sales and $3,614 in under a week.
A “bottom-up” approach (building products WITH your market, step by step) beats a “top-down” one almost every single time.
A while back, I decided to run a little experiment:
I wanted to figure out whether one part of my Ignite & Sell system – “the Conversion Operating System (COS)” – would sell on its own.
The reason?
Several people messaged me about their interest in the COS as a standalone thingy…
And, after like the 4th email, it was undeniable that there was some demand there.
So, despite not having any direct plans for doing this, I said to myself:
“Heck, why not give it a chance?”
And that’s what I did… in the most low-effort way possible :))
Free book + AI assistant
Turn the Leads Already Joining Your List Into Buyers – Faster
The Rapid Lead Activator reveals the psychology-based framework I use to write welcome sequences that sell – without hype. Normally $9.99 on Amazon, yours free. Plus a bonus AI assistant that writes your first 5 welcome emails for you – in minutes, not days.
Send Me the Rapid Lead Activator →Do you need a sales page to test a new product?
I whipped up a very simple – probably THE most simple ever – checkout page for it…
…aaaand that was it.
Seriously.
That’s all I did 😂
No sales page (yet)…
No deadline-based campaign…
No nothin’.
Just a basic checkout page where people can buy this, if they want to.
Then I simply continued sending emails.
Around one per day, my usual schedule.
And the results were kind of surprising!
I did expect some extra sales, sure…
But not 79 sales and $3,614 in extra “surprise” revenue in just under a week!
What happened when I just listened to demand?
Even better…
The bump offer (The Chat GPT Detox Writing Guide – $19) was converting at 72.5% (!)…
And the ONLY Upsell for this (The Imprinting Co-Pilot – $99 – the AI-powered Assistant taken straight from the Profitable Imprinting Sequence) was converting at 22%.
(^^ this could definitely be improved… but then again, a lot of people in my audience already have the Profitable Imprinting Sequence)
Pretty cool!
Imagine how much better this could be if I conversion-optimized this more…
Added 1-2 more tactical upsells…
Built a dedicated sales page for the main product…
And got a few affiliates to promote this for me?
My hypothesis?
It would do pretty well.
The only way to know for sure is to test.
Why does a bottom-up approach beat a top-down one?
Here’s the key takeaway:
Listen to your heart your audience, when they express a CLEAR DEMAND for something.
(well… your heart, too)
THEY are the ones who know what they want.
THEY decide that… not you.
Yes, we can brainstorm all sorts of “amazing” products they should love…
…but in reality, unless you listen to what THEY want, you’re gonna miss most opportunities.
That’s just how it is.
A “bottom-up” approach beats a “top-down” one almost every single time!
And that’s why developing new products & services WITH your market…
In real-time…
Step-by-step…
Beats “planning & building everything on your own beforehand”.
It doesn’t matter if you’re the world’s best marketer, business owner, or copywriter…
That’s still the case.
So do remember it.
(And if you already have an offer that isn’t selling, the problem is often the same one: why your offer isn’t selling.)
Before you build your next product
1. Count the requests. When the 4th person asks for the same thing, that’s demand – not a coincidence.
2. Test it the low-effort way. A simple checkout page and your usual daily emails. No sales page, no deadline campaign.
3. Add a bump and one upsell. A relevant $19 bump converted at 72.5% here.
4. Improve only after it sells. Sales page, more upsells and affiliates come once the demand is proven.
5. Keep building WITH your market. In real time, step by step – not everything on your own beforehand.
The product from this experiment is the Conversion Operating System (COS): tested conversion strategies and marketing frameworks you plug into your AI tool.
Free book + AI assistant
Turn the Leads Already Joining Your List Into Buyers – Faster
The Rapid Lead Activator reveals the psychology-based framework I use to write welcome sequences that sell – without hype. Normally $9.99 on Amazon, yours free. Plus a bonus AI assistant that writes your first 5 welcome emails for you – in minutes, not days.
Send Me the Rapid Lead Activator →-Csaba
