Usually it’s not the copy. It’s an offer built for everyone, so it appeals to no one. The fix: research one ideal customer much deeper than feels necessary, build a “right-fit” offer around a unique promise for that one person, and only then write the messaging – elegant, not pushy.
After working with over 100 private clients in the last few years…
Helping them grow their business while impacting more people around them…
I’ve identified the 3 BIGGEST (and nastiest) challenges 90% of them faced before we started working together.
These usually were:
#1 – Their offers weren’t converting high enough
#2 – They were dealing with inconsistent sales
#3 – They didn’t have enough high-quality leads to feed into their systems
Of all the problems I’ve solved over my career as a marketing strategist & conversion copywriter, these 3 consistently came up almost every single time!
And since I know that – for every person explicitly telling me about a problem, there are probably 10-20 others out there in a similar situation – I want to give you a high-level roadmap on what I usually do to fix the first one…
Why I do it the way I do it…
And how you can do the same in your own business too.
Think of this as:
Csaba’s step-by-step Success Plan for finding the “hidden gold” in your business… and building new consistent revenue streams.
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Turn the Leads Already Joining Your List Into Buyers – Faster
The Rapid Lead Activator reveals the psychology-based framework I use to write welcome sequences that sell – without hype. Normally $9.99 on Amazon, yours free. Plus a bonus AI assistant that writes your first 5 welcome emails for you – in minutes, not days.
Send Me the Rapid Lead Activator →Let’s start with…
Why isn’t my offer converting?
Problem #1: Low-Converting Offers
Most people I work with already have some sort of course, coaching program, or 1-on-1 service they’d like to sell more of…
But, in most cases, the appeal factor of their offers is just… meh.
They usually can’t pinpoint exactly why their offer isn’t selling as well as they’d like…
But most of them definitely feel like something’s missing.
So to fix this problem, I usually do 3 things:
– First, I help them understand their Ideal Customer Avatar at a much deeper level
– Then, based on those newfound insights, we architect a “Right-Fit” offer
– And finally, we make sure the messaging promoting that offer is Effective and Elegant
So let’s unpack these 3 key elements one by one:
How well do you really know your ideal customer?
1 – I help them understand their Ideal Customer Avatar at a much deeper level
Make no mistake…
This foundational step is essential if you want to stand out from all the “noise”… and break through the typical, boring, BS pitches your target market consistently gets exposed to.
So that’s why the first step almost always includes doing 3D Research – getting to the heart of the matter from 3 distinct sides.
Some people are skeptical in the beginning…
But once they go through the process and discover all those new eye-opening insights they’ve never realized before, their perspective changes forever.
(I’m serious!)
OK…
So once we have the data, I help them extract the most important pieces of info in an 80/20 way…
(making sure we avoid “junk data” that can mislead people and become a huge time-sink)
And we put together a list of the “Big Nine” Elements.
These are the 9 KEY things we need to know about our market before pitching them anything.
And once we have that…
We pick a *single* Ideal Customer Avatar that will become the North Star for this new, improved offer…
And will ensure that there’s going to be a so-called “Offer-Audience” match.
So this is the first major step of solving the low-converting offer problem.
Next…
What is a right-fit offer?
2 – Based on those newfound insights, we architect a “Right-Fit” offer
Why “right-fit”?
Because offers that try to appeal to everyone usually appeal to no one.
I see this all. the. time.
People creating vanilla “this applies to everyone”-style offers because they’re mortified of turning away potential buyers…
And then struggling to make ends meet.
Big mistake!
In reality, you need to be somewhat polarizing with your offers…
Otherwise, the RIGHT people you want (your best customers) won’t be drawn to it.
So that’s why it’s so important to do proper Customer / Marketing Research first… and pick a single Ideal Customer Avatar…
Because that’s the only way to create a perfect-fit offer.
(think of it like Cinderella’s shoes lol!)
So once we’re clear on that… we architect an irresistible offer.
First, we identify the Unique Promise the offer will have…
Because that’s what captures people’s attention and makes them intrigued.
Then, once we’re clear on that, we assemble the Right-Fit Product…
Which includes all the “stuff” you need to put into your offer to make it genuinely valuable for your Ideal Customer Avatar…. and maximize their chances of achieving success with it.
And finally, we create a User-Friendly Proposition…
Which – in the words of legendary copywriter Gary Bencivenga – “makes it easy for potential customers to buy from you, and removes all roadblocks in the way of people who want to follow you”
Once we have all 3 things figured out…
We move on to the final part of engineering high-converting offers:
Does the messaging matter if the offer is right?
3 – We make sure the messaging promoting the offer is Effective and Elegant
Why?
Because – despite focusing on a single Ideal Customer Avatar + architecting a Right-Fit offer is crucial – your messaging is THE thing that actually converts people.
List.
Offer.
Copy.
The “Holy Trinity” of any business, according to the great Brian Kurtz.
So how do we do this?
Well…
Most people who enter my world already have at least a basic knowledge of direct response / conversion copywriting…
But if they don’t, they get a crash course in Conversion Copywriting.
(I have several kick-ass courses about this!)
And then comes the cool part :D
(if the process so far wasn’t cool enough… haha!)
Why?
Because what we do next is a process literally NO ONE ELSE out there teaches:
We use “Neuroplastic” Belief-Shifting.
I would have to make this post at least 5x as long if I wanted to unpack this unique topic… but you can learn more about it (and why it’s so effective) HERE
But wait, there’s more!
Because once my clients have a stronger grasp of these two topics…
We get down & dirty and spend some time making sure their messaging has the most Persuasive Punch possible…
Without sounding like one more cheap, icky marketing pitch that makes them feel embarrassed.
Instead, we make sure their new messaging strategy is Elegant… and in line with who they are!
…
..
.
So there you have it…
Now you can clearly see the step-by-step process I go through with my private clients to “fix” their offers and make them high-converting powerhouses.
What to do this week if your offer isn’t selling
1. Write down the ONE person your offer is for. Not “experts and service providers”. One person, with a name, a situation and a problem they’d pay to solve this month.
2. Ask your buyers why they bought. Two or three short conversations or replies will tell you more than any template. Their words are your next headline.
3. Rewrite the promise for that one person. If it would appeal to everyone, it’s still too vanilla.
4. Remove one roadblock. A confusing checkout, an unclear next step, a missing answer to the obvious question. Make it easy to buy from you.
Once the offer is right, the next problem is usually consistency – here’s how I get clients consistent sales from their email list.
And if you want help with step 1 and 2, my Voice & Market X-Ray does the deep research on your ideal client (and your own voice) for you.
Related: Why Brute-Forcing People Into High-Ticket Programs Backfires
Free book + AI assistant
Turn the Leads Already Joining Your List Into Buyers – Faster
The Rapid Lead Activator reveals the psychology-based framework I use to write welcome sequences that sell – without hype. Normally $9.99 on Amazon, yours free. Plus a bonus AI assistant that writes your first 5 welcome emails for you – in minutes, not days.
Send Me the Rapid Lead Activator →-Csaba
