Previously, I covered the highly respected sales letter by Wall Street Journal which is ...

Today I have a special treat for you! You may have heard about the ...

Today I have a special copywriting "Lead" for you: the Proclamation Lead. It’s the ...

Today I have another cool copywriting "Lead" for you: the Secret Lead. And I'm ...

One of the best ways to sell something is to tap into the already-existing ...

Today I have another cool copywriting "Lead" for you: the Scarcity Lead. And I'm ...

Today I break down another lead from a Mel Martin ad. As discussed earlier, ...

In the last issue of my "Proven Sales Letter Breakdown" series, I explained why ...

One of the hardest parts of a sales message to write is the so-called ...

In today's proven sales letter breakdown post, I'm analyzing Gary Halbert's famous "Dollar Bill" ...

“Deeply And Irrevocably Personal” These are the exact 4 words that kick off today's ...

How do you sell something bland like tax advice? If you're like most copywriters, ...

Today we're going to look at another Boardroom promotion... This time written by a ...